{"id":9910,"date":"2025-10-14T08:03:25","date_gmt":"2025-10-14T07:03:25","guid":{"rendered":"https:\/\/www.lawebradio.com\/news\/?p=9910"},"modified":"2025-10-14T08:18:19","modified_gmt":"2025-10-14T07:18:19","slug":"tendances-decoute-des-francais-a-lere-du-streaming","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/tendances-decoute-des-francais-a-lere-du-streaming\/","title":{"rendered":"Tendances d’\u00e9coute des Fran\u00e7ais \u00e0 l\u2019\u00e8re du streaming en 2025"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font_size=\u00a0\u00bb21px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.4em\u00a0\u00bb]<\/p>\n

Entre radios connect\u00e9es, streaming musical et podcasts, l\u2019audio digital s\u2019impose comme un r\u00e9flexe quotidien pour des millions de Fran\u00e7ais. En 2025, l\u2019\u00e9coute n\u2019a jamais \u00e9t\u00e9 aussi connect\u00e9e, personnalis\u00e9e\u2026 et diversifi\u00e9e.<\/strong><\/p>\n

Selon le dernier bilan Audio Digital 2024 de l\u2019ACPM<\/a>, plus de 2 830 supports m\u00e9dias (radios, webradios, podcasts) ont \u00e9t\u00e9 certifi\u00e9s en France, et les \u00e9coutes digitales continuent de grimper : + 4 % en un an. La dur\u00e9e moyenne d\u2019une session atteint d\u00e9sormais 41 minutes et 30 secondes, un record qui illustre un engagement fort des auditeurs.<\/p>\n

Chaque jour, pr\u00e8s de 43 millions de Fran\u00e7ais \u00e9coutent un contenu audio, que ce soit en live ou \u00e0 la demande. Une donn\u00e9e confirm\u00e9e par M\u00e9diam\u00e9trie<\/a> : huit Fran\u00e7ais sur dix consomment de l\u2019audio quotidiennement.<\/p>\n

Radio, streaming, podcasts : un \u00e9cosyst\u00e8me en pleine mutation<\/h3>\n

Si la radio en direct conserve encore une place centrale \u2013 environ 54 % du temps d\u2019\u00e9coute audio \u2013 elle voit progressivement \u00e9merger de nouveaux usages. Le streaming musical, qu\u2019il soit audio pur (Spotify, Deezer, Apple Music) ou vid\u00e9o \u00e9cout\u00e9 en fond sonore (YouTube), repr\u00e9sente d\u00e9j\u00e0 35 % du temps d\u2019\u00e9coute total.<\/p>\n

Et la tendance est claire : l\u2019audio digital (au sens large) \u2013 c\u2019est-\u00e0-dire l\u2019ensemble des contenus audio en ligne (radios num\u00e9riques, podcasts natifs, streaming, livres audio) \u2013 p\u00e8se aujourd\u2019hui pr\u00e8s de 60 % de notre consommation sonore quotidienne.<\/p>\n

Le streaming musical en t\u00eate<\/h3>\n

Le streaming audio reste le grand moteur de cette r\u00e9volution. Selon l\u2019ARCEP et le SNEP, la France compte environ 17 millions d\u2019abonn\u00e9s \u00e0 une plateforme de streaming payante.
R\u00e9sultat : en 2025, le streaming repr\u00e9sente 57 % du chiffre d\u2019affaires global de la musique enregistr\u00e9e, avec une progression de + 13,6 % au premier semestre. On fr\u00f4le d\u00e9sormais les 75 milliards d\u2019\u00e9coutes sur la p\u00e9riode !<\/p>\n

L\u2019essor durable du podcast<\/h3>\n

Le podcast s\u2019est impos\u00e9 comme un m\u00e9dia \u00e0 part enti\u00e8re. En 2024, les podcasts certifi\u00e9s par l\u2019ACPM cumulaient plus de 35 millions de t\u00e9l\u00e9chargements mensuels. Aujourd\u2019hui, pr\u00e8s d\u2019un Fran\u00e7ais sur deux en \u00e9coute r\u00e9guli\u00e8rement, port\u00e9 par une offre riche \u2013 entre actualit\u00e9, culture, bien-\u00eatre, soci\u00e9t\u00e9 ou fiction sonore.<\/p>\n

Ce format audio s\u2019est aussi trouv\u00e9 une nouvelle place dans la mobilit\u00e9 : la majorit\u00e9 des \u00e9coutes se font sur smartphone (65 %), devant les ordinateurs (10 %) et les enceintes connect\u00e9es (8 %).<\/p>\n

Un m\u00e9dia qui s\u2019\u00e9coute diff\u00e9remment selon les g\u00e9n\u00e9rations<\/h3>\n

Sans surprise, les moins de 35 ans sont les plus fervents adeptes : pour cette g\u00e9n\u00e9ration, 85 % des \u00e9coutes audio se font en digital. Mais les tranches d\u2019\u00e2ge plus m\u00fbres ne sont pas en reste : les plus de 50 ans adoptent de plus en plus les applications et les enceintes connect\u00e9es pour \u00e9couter leur radio ou leurs playlists favorites.<\/p>\n

Une r\u00e9volution douce, mais durable<\/h3>\n

Ce basculement progressif vers le tout-digital ne signe pas la fin de la radio traditionnelle : il enrichit au contraire l\u2019exp\u00e9rience d\u2019\u00e9coute. Entre les radios connect\u00e9es qui innovent, les plateformes musicales qui affinent leurs recommandations et la cr\u00e9ation sonore ind\u00e9pendante en plein essor, la France confirme son amour pour le son sous toutes ses formes.<\/p>\n

Sources :<\/em>
ACPM \u2013 Bilan Audio Digital 2024<\/em>
M\u00e9diam\u00e9trie \u2013 Ann\u00e9e Audio 2024-2025<\/em>
ARCEP \u2013 R\u00e9f\u00e9rentiel des usages num\u00e9riques 2024<\/em>
CBNews, Le Dauphin\u00e9, Si\u00e8cle Digital, The Media Leader, Ecranmobile, Billboard France<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font_size=\u00a0\u00bb21px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.4em\u00a0\u00bb] Entre radios connect\u00e9es, streaming musical et podcasts, l\u2019audio digital s\u2019impose comme un r\u00e9flexe quotidien pour des millions de Fran\u00e7ais. En 2025, l\u2019\u00e9coute n\u2019a jamais \u00e9t\u00e9 aussi connect\u00e9e, personnalis\u00e9e\u2026 et diversifi\u00e9e. Selon le dernier bilan Audio Digital 2024 de l\u2019ACPM, plus de 2 […]<\/p>\n","protected":false},"author":2,"featured_media":9911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-9910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nTendances d'\u00e9coute des Fran\u00e7ais \u00e0 l\u2019\u00e8re du streaming en 2025 - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"En 2025, l\u2019audio digital s\u2019impose en France : radio connect\u00e9e, streaming et podcasts s\u00e9duisent 43 millions d\u2019auditeurs chaque jour.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/tendances-decoute-des-francais-a-lere-du-streaming\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendances d'\u00e9coute des Fran\u00e7ais \u00e0 l\u2019\u00e8re du streaming en 2025 - 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