la radio FM traverse une zone de turbulences<\/a>. Chez les 15\u201335 ans, son audience s\u2019effrite. Pourquoi cette g\u00e9n\u00e9ration, pourtant passionn\u00e9e de musique et d\u2019infos en continu, tourne-t-elle le bouton ailleurs ? D\u00e9cryptage d\u2019un changement d\u2019habitudes.<\/strong><\/p>\nSpotify, Deezer, Apple Music ou YouTube Music ont boulevers\u00e9 la donne. Fini la programmation impos\u00e9e : place \u00e0 des playlists personnalis\u00e9es par algorithmes et des millions de titres disponibles \u00e0 tout moment. Pour les jeunes, la radio FM, avec ses titres r\u00e9p\u00e9t\u00e9s en boucle et ses pauses publicitaires, para\u00eet soudain bien rigide. En 2023, 62\u202f% des auditeurs r\u00e9guliers de podcasts en France \u00e9taient \u00e2g\u00e9s de 18 \u00e0 34 ans, soulignant cette tendance vers une \u00e9coute \u00e0 la demande.<\/p>\n
D\u00e9couvrir un artiste \u00e0 la radio ? Pas s\u00fbr que ce soit encore le premier r\u00e9flexe. Aujourd\u2019hui, ce sont les r\u00e9seaux sociaux qui dictent les tendances musicales. Les jeunes n\u2019\u00e9coutent plus seulement, ils participent : ils remixent, partagent, cr\u00e9ent. Par exemple, des chansons comme \u00ab\u00a0NUMBER1 it\u00a0\u00bb de Giorgio et \u00ab\u00a0Bacon\u00a0\u00bb de Yemi ont gagn\u00e9 en popularit\u00e9 gr\u00e2ce \u00e0 des vid\u00e9os virales sur TikTok. La radio FM, m\u00e9dia descendant, leur semble parfois d\u00e9connect\u00e9e de cette dynamique participative.<\/p>\n
Le besoin d\u2019instantan\u00e9it\u00e9<\/h3>\n
Attendre son \u00e9mission ou son titre pr\u00e9f\u00e9r\u00e9 n\u2019a plus vraiment de sens \u00e0 l\u2019\u00e8re du \u00ab tout, tout de suite \u00bb. Podcasts, replays et flux \u00e0 la demande ont modifi\u00e9 en profondeur les attentes. En 2025, pr\u00e8s de 47\u202f% des Fran\u00e7ais \u00e9coutent r\u00e9guli\u00e8rement des podcasts, avec une forte repr\u00e9sentation des 18\u201334 ans. Le format lin\u00e9aire de la FM para\u00eet contraignant face \u00e0 une g\u00e9n\u00e9ration habitu\u00e9e \u00e0 cliquer et obtenir imm\u00e9diatement ce qu\u2019elle veut.<\/p>\n
Les radios g\u00e9n\u00e9ralistes sont souvent jug\u00e9es trop adultes, tandis que les musicales FM (NRJ, Skyrock, Fun Radio) souffrent d\u2019une image parfois trop format\u00e9e. La r\u00e9p\u00e9tition des hits et la publicit\u00e9 omnipr\u00e9sente renforcent l\u2019impression que l\u2019offre est moins adapt\u00e9e aux jeunes.<\/p>\n
La FM gardait un bastion : l\u2019autoradio. Mais avec le smartphone branch\u00e9 en Bluetooth, CarPlay ou Android Auto, la concurrence du streaming et des podcasts s\u2019invite directement dans l\u2019habitacle. En 2023, environ 26\u202f% de l’\u00e9coute de la radio chez les jeunes se faisait via des supports num\u00e9riques tels que les smartphones et les enceintes connect\u00e9es. Le poste FM n\u2019a plus le monopole de la route.<\/p>\n
Une ouverture mondiale<\/h3>\n
La g\u00e9n\u00e9ration connect\u00e9e a grandi avec un acc\u00e8s illimit\u00e9 aux musiques du monde entier. Entre webradios sp\u00e9cialis\u00e9es et playlists internationales, les jeunes ont pris go\u00fbt \u00e0 une diversit\u00e9 que la FM peine \u00e0 \u00e9galer.<\/p>\n
Enfin, il y a la symbolique : le poste FM, la recherche de fr\u00e9quence\u2026 Tout cela renvoie \u00e0 un m\u00e9dia de leurs parents. Face aux applis intuitives et aux enceintes connect\u00e9es, la radio souffre d\u2019un d\u00e9ficit de modernit\u00e9.<\/p>\n
En clair, si les 15\u201335 ans s\u2019\u00e9loignent de ce support, ce n\u2019est pas qu\u2019ils se d\u00e9sint\u00e9ressent de la musique ou de l\u2019info, bien au contraire. Ils veulent une exp\u00e9rience plus personnalis\u00e9e, interactive, imm\u00e9diate et mondiale. La radio n\u2019a pas dit son dernier mot. En d\u00e9veloppant des podcasts, des webradios et des contenus pens\u00e9s pour le num\u00e9rique, elle peut encore reconqu\u00e9rir cette g\u00e9n\u00e9ration.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font_size=\u00a0\u00bb21px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.4em\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″] Longtemps reine des ondes, la radio FM traverse une zone de turbulences. Chez les 15\u201335 ans, son audience s\u2019effrite. Pourquoi cette g\u00e9n\u00e9ration, pourtant passionn\u00e9e de musique et d\u2019infos en continu, tourne-t-elle le bouton ailleurs ? D\u00e9cryptage d\u2019un changement d\u2019habitudes. Spotify, […]<\/p>\n","protected":false},"author":2,"featured_media":9661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-9656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n
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