En juin 2025, la dur\u00e9e moyenne d\u2019\u00e9coute des webradios en France se stabilise \u00e0 41 minutes par session. Un chiffre qui t\u00e9moigne d\u2019une belle fid\u00e9lit\u00e9 des auditeurs digitaux, qui semblent de plus en plus enclins \u00e0 accorder du temps \u00e0 leurs flux pr\u00e9f\u00e9r\u00e9s. Mais derri\u00e8re cette moyenne, les habitudes varient largement selon les genres\u2026 et les g\u00e9n\u00e9rations<\/strong> !<\/p>\nLes webradios musicales sp\u00e9cialis\u00e9es, comme les stations lounge ou jazz (on pense \u00e0 FIP, Jazz Radio ou encore ABC Lounge), tirent clairement leur \u00e9pingle du jeu. Elles enregistrent des dur\u00e9es d\u2019\u00e9coute d\u00e9passant r\u00e9guli\u00e8rement les 55 minutes par session. Une preuve que lorsqu\u2019une ambiance sonore nous pla\u00eet, on la laisse tourner\u2026 longtemps.<\/p>\n
\u00c0 l\u2019inverse, les flux d\u2019actualit\u00e9 ou les formats de podcasts en continu s\u00e9duisent avec des contenus courts, \u00e0 consommer vite : entre 15 et 33 minutes d\u2019\u00e9coute en moyenne. Ici, on est sur du \u201csnacking audio\u201d, pratique pour s\u2019informer sans s\u2019attarder.<\/p>\n
Les plus jeunes, eux, adoptent un comportement bien \u00e0 eux : sessions courtes, mais r\u00e9p\u00e9t\u00e9es. Sur mobile, ils zappent plus, testent plusieurs flux dans la journ\u00e9e, mais reviennent souvent. Leur fid\u00e9lit\u00e9 se mesure donc moins en minutes qu\u2019en connexions !<\/p>\n
Le mobile, acteur central de l\u2019\u00e9coute digitale<\/h3>\n
Aujourd\u2019hui, plus de 70\u202f% des \u00e9coutes num\u00e9riques passent par le smartphone. Un usage nomade qui favorise une consommation \u00e0 la carte : un flux ici, un podcast l\u00e0, un retour \u00e0 sa playlist pr\u00e9f\u00e9r\u00e9e plus tard. Mais certaines th\u00e9matiques, comme les musiques d\u2019ambiance, fid\u00e9lisent clairement ce public multit\u00e2che.<\/p>\n
Compar\u00e9 \u00e0 la radio dans son ensemble (FM + digital), la dur\u00e9e d\u2019\u00e9coute reste plus longue \u2014 pr\u00e8s de 2h47 par jour en moyenne. Mais la radio num\u00e9rique, notamment les webradios et les flux en replay, gagne du terrain, surtout sur les cr\u00e9neaux de d\u00e9tente en soir\u00e9e, au d\u00e9triment des formats lin\u00e9aires traditionnels.<\/p>\n
Bref, en 2025, la radio digitale continue de s\u2019adapter aux usages, aux styles de vie et aux envies du moment. Et c\u2019est sans doute \u00e7a, sa vraie force.<\/p>\n
Source\u00a0: ACPM, M\u00e9diam\u00e9trie, themedialeader<\/em><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font_size=\u00a0\u00bb21px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.4em\u00a0\u00bb] En juin 2025, la dur\u00e9e moyenne d\u2019\u00e9coute des webradios en France se stabilise \u00e0 41 minutes par session. Un chiffre qui t\u00e9moigne d\u2019une belle fid\u00e9lit\u00e9 des auditeurs digitaux, qui semblent de plus en plus enclins \u00e0 accorder du temps \u00e0 leurs flux […]<\/p>\n","protected":false},"author":2,"featured_media":9349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-9348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n
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