Depuis plusieurs ann\u00e9es, les radios musicales FM connaissent un recul de leur audience en France. Au si\u00e8cle dernier incontournables, ces stations peinent d\u00e9sormais \u00e0 rivaliser avec de nouveaux acteurs et \u00e0 fid\u00e9liser un public de plus en plus volatile. Quels sont les ressorts de cette d\u00e9saffection ? Le digital peut-il offrir un second souffle \u00e0 la radio musicale ? D\u00e9cryptage.<\/strong><\/p>\nLa concurrence f\u00e9roce du streaming<\/h3>\n
L\u2019une des principales causes de la baisse d\u2019audience des radios musicales FM r\u00e9side dans la mont\u00e9e en puissance des plateformes de streaming audio. Spotify, Deezer, Apple Music et consorts ont boulevers\u00e9 les habitudes d\u2019\u00e9coute, notamment chez les jeunes g\u00e9n\u00e9rations. Ces services proposent un acc\u00e8s illimit\u00e9 \u00e0 des millions de titres, des recommandations personnalis\u00e9es et la possibilit\u00e9 d\u2019\u00e9couter sa musique sans publicit\u00e9, \u00e0 tout moment. R\u00e9sultat : entre 2015 et 2019, les radios musicales fran\u00e7aises ont perdu 13 % de leur audience, soit pr\u00e8s de 1,2 million d\u2019auditeurs.<\/p>\n
Des usages et des loisirs en pleine mutation<\/h3>\n
La radio n\u2019est plus le seul m\u00e9dia \u00e0 accompagner les moments de d\u00e9tente ou de d\u00e9placement. Les jeunes, en particulier, consacrent d\u00e9sormais une part croissante de leur temps libre \u00e0 d\u2019autres loisirs num\u00e9riques : streaming vid\u00e9o, r\u00e9seaux sociaux, jeux en ligne\u2026 Cette diversification des usages s\u2019est traduite par une baisse g\u00e9n\u00e9rale du temps d\u2019\u00e9coute de la radio, toutes cat\u00e9gories confondues, m\u00eame si les stations g\u00e9n\u00e9ralistes r\u00e9sistent mieux que les musicales.<\/p>\n
Mouv\u2019 : un exemple frappant de la crise des musicales FM<\/h3>\n
Cr\u00e9\u00e9e en 1997, Mouv\u2019 avait pour ambition de capter une audience jeune avec une programmation ax\u00e9e sur les musiques urbaines. Malgr\u00e9 des efforts constants pour moderniser son image et diversifier ses formats (podcasts, contenus exclusifs), la station n\u2019a jamais r\u00e9ussi \u00e0 f\u00e9d\u00e9rer un large public. En 2024-2025, Mouv\u2019 affichait une audience cumul\u00e9e de seulement 0,5 %, soit environ 276 000 auditeurs quotidiens, un chiffre en baisse par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente. Face \u00e0 cette r\u00e9alit\u00e9, Radio France a pris une d\u00e9cision historique : mettre fin \u00e0 la diffusion FM de Mouv\u2019 d\u00e8s septembre 2025. La station deviendra alors 100 % num\u00e9rique, accessible uniquement sur le web et via le DAB+ (radio num\u00e9rique terrestre).<\/p>\n
Ce virage s\u2019inscrit dans un contexte de restrictions budg\u00e9taires pour l\u2019audiovisuel public, mais aussi dans une volont\u00e9 de concentrer les efforts sur les supports d\u2019\u00e9coute privil\u00e9gi\u00e9s par les jeunes. La grille de Mouv\u2019 devrait ainsi devenir essentiellement musicale, avec la suppression de la plupart des chroniques et \u00e9missions d\u2019actualit\u00e9.<\/p>\n
Un renouvellement \u00e9ditorial difficile<\/h3>\n
Face \u00e0 la richesse et \u00e0 la diversit\u00e9 des contenus disponibles en ligne, les radios musicales peinent \u00e0 se d\u00e9marquer. Leurs grilles de programmes, souvent jug\u00e9es trop format\u00e9es, manquent parfois d\u2019innovation ou de personnalit\u00e9s capables de cr\u00e9er un lien fort avec l\u2019auditeur. Par ailleurs, leur public historique vieillit : la part des 13-24 ans, autrefois pilier de ces stations, ne cesse de diminuer au profit des tranches d\u2019\u00e2ge plus \u00e2g\u00e9es.<\/p>\n
Le digital, nouvel eldorado de l\u2019audio<\/h3>\n
Pourtant, tout n\u2019est pas sombre dans le paysage radiophonique. Si la FM d\u00e9cline, la radio digitale affiche une sant\u00e9 insolente. En 2024, pr\u00e8s d\u2019un quart du volume d\u2019\u00e9coute quotidien de la radio s\u2019effectue sur des supports num\u00e9riques (applications mobiles, web, enceintes connect\u00e9es), une proportion en hausse de 67 % en cinq ans. Pr\u00e8s de 9,7 millions de Fran\u00e7ais \u00e9coutent chaque jour la radio en digital, et les podcasts s\u00e9duisent d\u00e9sormais 22 millions d\u2019auditeurs mensuels.<\/p>\n
Certaines stations tirent particuli\u00e8rement bien leur \u00e9pingle du jeu sur ce nouveau terrain. C\u2019est le cas des antennes du service public, comme France Inter, France Culture ou Fip, qui r\u00e9alisent une part croissante de leur audience en ligne. France Inter, par exemple, a enregistr\u00e9 39 millions d\u2019\u00e9coutes actives en janvier 2025, un record. Fip, de son c\u00f4t\u00e9, r\u00e9alise d\u00e9sormais plus de la moiti\u00e9 de ses \u00e9coutes en digital.<\/p>\n
Le succ\u00e8s du digital tient \u00e0 sa flexibilit\u00e9 : \u00e9coute en direct ou en diff\u00e9r\u00e9, podcasts \u00e0 la demande, playlists th\u00e9matiques\u2026 Ces nouveaux usages fid\u00e9lisent les auditeurs et attirent des publics plus jeunes et urbains, en qu\u00eate de personnalisation et de mobilit\u00e9.<\/p>\n
Si la radio FM conserve une place importante dans le paysage audio fran\u00e7ais, l\u2019avenir des radios musicales semble d\u00e9sormais s\u2019\u00e9crire en ligne. Le d\u00e9fi, pour ces stations, sera d\u2019innover dans leurs formats et de s\u2019emparer pleinement des opportunit\u00e9s offertes par le num\u00e9rique pour reconqu\u00e9rir le c\u0153ur des auditeurs.<\/p>\n
Sources<\/strong> : M\u00e9diam\u00e9trie, Les Echos, Le Monde, chiffres officiels des radios publiques et priv\u00e9es (2023-2025).<\/em><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font_size=\u00a0\u00bb21px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.4em\u00a0\u00bb] Depuis plusieurs ann\u00e9es, les radios musicales FM connaissent un recul de leur audience en France. Au si\u00e8cle dernier incontournables, ces stations peinent d\u00e9sormais \u00e0 rivaliser avec de nouveaux acteurs et \u00e0 fid\u00e9liser un public de plus en plus volatile. Quels sont les […]<\/p>\n","protected":false},"author":2,"featured_media":9057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-9056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n
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