{"id":892,"date":"2014-01-01T19:03:46","date_gmt":"2014-01-01T18:03:46","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=892"},"modified":"2014-01-01T19:05:50","modified_gmt":"2014-01-01T18:05:50","slug":"naissance-premiere-regie-internationale-ciblage-geolocalise-publicite-audio-internet","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/naissance-premiere-regie-internationale-ciblage-geolocalise-publicite-audio-internet\/","title":{"rendered":"Naissance de la premi\u00e8re r\u00e9gie internationale de ciblage pour la publicit\u00e9 audio sur Internet"},"content":{"rendered":"

Radionomy, la plate-forme de streaming destin\u00e9e aux cr\u00e9ateurs de radios vient de fusionner avec TargetSpot, r\u00e9gie d\u00e9di\u00e9e \u00e0 la publicit\u00e9 audio sur Internet aux Etats-Unis.<\/strong><\/p>\n

Cette nouvelle structure commerciale va proposer, en Europe et aux Etats-Unis, des solutions innovantes dans la g\u00e9olocalisation audio sur Internet\u00a0\u00bb. Le r\u00e9seau TargetSpot rassemble d\u00e9j\u00e0 plus de 80 partenaires tels que CBS Radio, Entercom, Cox, Last.fm, Yahoo! Music, X-Box Music. Avec pr\u00e8s de 40 millions d’auditeurs uniques par mois, TargetSpot touche 64% des auditeurs en ligne aux Etats-Unis. Radionomy assure les services de diffusion en ligne de plus de 7 500 radios digitales touchant plus de 17 millions d\u2019auditeurs uniques par mois. Cette filiale du groupe MusicMatic, co-d\u00e9tenu par son fondateur Alexandre Saboundjian, 49 ans et le fonds OTC Asset Management, qui y a investi 9 millions d’euros, voit ses effectifs doubler, en ajoutant \u00e0 ses 32 collaborateurs en France et en Belgique les quelque 40 salari\u00e9s de TargetSpot aux Etats-Unis.<\/p>\n

\"\"\u00ab\u00a0TargetSpot dont les \u00e9quipes sont expertes dans la publicit\u00e9 audio digitale, a d\u00e9velopp\u00e9 l\u2019ad-serveur audio le plus avanc\u00e9 du march\u00e9. Cette fusion cr\u00e9e un acteur unique et permettra \u00e0 nos partenaires \u00e9diteurs de g\u00e9n\u00e9rer encore plus de revenus. La r\u00e9union de TargetSpot et de Radionomy au sein de Radionomy Group nous donne d\u00e9sormais la possibilit\u00e9 d\u2019offrir tous les outils allant de la cr\u00e9ation d\u2019une radio \u00e0 sa mon\u00e9tisation pour le pure-player ou pour tout autre \u00e9diteur de radio FM.\u00a0\u00bb – Alexandre Saboundjian, CEO de Radionomy Group.<\/p>\n

\"\"\u00ab\u00a0Bien plus qu’un r\u00e9seau publicitaire, Radionomy est \u00e0 l\u2019origine de la r\u00e9volution de la radio en ligne. La combinaison des technologies des deux soci\u00e9t\u00e9s permet d\u2019\u00e9largir les opportunit\u00e9s pour les \u00e9diteurs, d\u2019augmenter leur audience et de mon\u00e9tiser une audience internationale.\u00a0\u00bb – Leigh Newsome, CEO de TargetSpot.<\/p>\n

\u2022 Plus d’infos sur le site de Radionomy Group<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Radionomy, la plate-forme de streaming destin\u00e9e aux cr\u00e9ateurs de radios vient de fusionner avec TargetSpot, r\u00e9gie d\u00e9di\u00e9e \u00e0 la publicit\u00e9 audio sur Internet aux Etats-Unis. Cette nouvelle structure commerciale va proposer, en Europe et aux Etats-Unis, des solutions innovantes dans la g\u00e9olocalisation audio sur Internet\u00a0\u00bb. Le r\u00e9seau TargetSpot rassemble d\u00e9j\u00e0 plus de 80 partenaires tels […]<\/p>\n","protected":false},"author":3,"featured_media":893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[39,317,318,15,214,43],"class_list":["post-892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top","tag-alexandre-saboundjian","tag-musicmatic","tag-otc-asset-management","tag-radionomy","tag-radios-digitales","tag-radios-numeriques","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nNaissance de la premi\u00e8re r\u00e9gie internationale de ciblage pour la publicit\u00e9 audio sur Internet - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"Radionomy, la plateforme de cr\u00e9ation de radios digitales fusionne avec TargetSpot, la r\u00e9gie am\u00e9ricaine de publicit\u00e9 audio sur Internet\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/naissance-premiere-regie-internationale-ciblage-geolocalise-publicite-audio-internet\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Naissance de la premi\u00e8re r\u00e9gie internationale de ciblage pour la publicit\u00e9 audio sur Internet - 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