{"id":8173,"date":"2023-10-23T12:18:21","date_gmt":"2023-10-23T11:18:21","guid":{"rendered":"https:\/\/www.lawebradio.com\/news\/?p=8173"},"modified":"2025-05-14T08:02:56","modified_gmt":"2025-05-14T07:02:56","slug":"la-radio-un-media-puissant-et-tout-public","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/la-radio-un-media-puissant-et-tout-public\/","title":{"rendered":"La radio, un m\u00e9dia puissant et tout public"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Selon l’\u00e9tude de M\u00e9diam\u00e9trie \u00ab\u00a0L’Ann\u00e9e Radio 2022-2023\u00a0\u00bb publi\u00e9e le 12.10.2023, la radio demeure un m\u00e9dia puissant et influent en France. <\/strong>Elle est capable de rassembler un public diversifi\u00e9 et de fournir des informations et du divertissement de qualit\u00e9 \u00e0 diff\u00e9rents moments de la journ\u00e9e. Sa pertinence soutenue t\u00e9moigne de sa capacit\u00e9 \u00e0 s’adapter aux besoins changeants du public.<\/strong><\/p>\n

Les auditeurs fran\u00e7ais passent en moyenne 2 heures et 36 minutes par jour \u00e0 \u00e9couter la radio. Cela d\u00e9montre la radio comme un m\u00e9dia populaire qui continue d’occuper une place significative dans la vie des Fran\u00e7ais. Le pic d’audience quotidien se produit tous les matins \u00e0 8 heures, rassemblant plus de 12 millions d’auditeurs. C’est un moment cl\u00e9 pour les radiodiffuseurs, offrant une opportunit\u00e9 privil\u00e9gi\u00e9e pour atteindre un large public. Les matinales radio sont des moments privil\u00e9gi\u00e9s pour les auditeurs, offrant \u00e0 la fois des informations et du divertissement. Pr\u00e8s de la moiti\u00e9 de la population (44%) \u00e9coute la radio entre 6 et 9 heures du matin.<\/p>\n

La radio continue d’attirer un public diversifi\u00e9, de toutes les g\u00e9n\u00e9rations. Les 35-59 ans, en particulier, sont de fervents auditeurs, avec 80% d’entre eux \u00e9coutant la radio chaque jour. Les seniors (74%) et les jeunes de moins de 35 ans (53% des 13-24 ans et 62% des 25-34 ans) sont \u00e9galement bien repr\u00e9sent\u00e9s.<\/p>\n

Les cadres dirigeants sont particuli\u00e8rement fid\u00e8les \u00e0 la radio, avec 86% d’entre eux l’\u00e9coutant quotidiennement. Cela d\u00e9montre la diversit\u00e9 de l’audience de la radio, touchant \u00e0 la fois des segments d\u00e9mographiques larges et des groupes professionnels sp\u00e9cifiques.<\/p>\n

La radio s’adapte \u00e0 l’\u00e9volution des modes de vie et tire parti des nouvelles technologies pour atteindre un public diversifi\u00e9 :
<\/strong><\/p>\n

La radio accompagne les Fran\u00e7ais tout au long de leur journ\u00e9e, y compris pendant leurs d\u00e9placements. Plus de la moiti\u00e9 de l’\u00e9coute radio se fait en dehors du domicile, principalement en voiture (35%). Cela montre que la radio est un compagnon de choix pour les trajets quotidiens.<\/p>\n

L’\u00e9coute de la radio varie en fonction des r\u00e9gions. Par exemple, les Franciliens \u00e9coutent davantage la radio \u00e0 domicile (61%) par rapport aux habitants d’autres r\u00e9gions. Ces variations refl\u00e8tent les pr\u00e9f\u00e9rences et les habitudes des auditeurs locaux.<\/p>\n

La radio conserve un ancrage local fort avec pr\u00e8s de 1 000 stations pr\u00e9sentes dans tout le pays. Cela permet aux auditeurs de se connecter avec des contenus et des informations locales, renfor\u00e7ant ainsi le caract\u00e8re de proximit\u00e9 de la radio.<\/p>\n

Les audiences num\u00e9riques de la radio connaissent une croissance significative. Aujourd’hui, 9,3 millions de Fran\u00e7ais \u00e9coutent la radio quotidiennement sur des supports num\u00e9riques, une augmentation de 40% par rapport \u00e0 il y a 5 ans. Les appareils mobiles, en particulier, sont populaires pour l’\u00e9coute radio en ligne.<\/p>\n

La radio continue d’attirer un public fid\u00e8le et diversifi\u00e9 :
<\/strong><\/p>\n

La radio occupe une part significative de l’\u00e9coute audio, repr\u00e9sentant 58% du volume d’\u00e9coute des offres audio disponibles. Cela d\u00e9montre sa robustesse et sa pertinence dans un paysage audio en constante \u00e9volution. Elle conserve sa position en tant que principal support pour l’\u00e9coute de musique, repr\u00e9sentant 42% du volume d’\u00e9coute des contenus audio li\u00e9s \u00e0 la musique sur une journ\u00e9e. Cela montre que la radio continue d’\u00eatre une destination privil\u00e9gi\u00e9e pour les amateurs de musique.<\/p>\n

Les podcasts gagnent en popularit\u00e9, avec 20 millions d’auditeurs mensuels en France, ce qui \u00e9quivaut \u00e0 39% de la population. Ce format est particuli\u00e8rement appr\u00e9ci\u00e9 des jeunes, avec 50% des 15-24 ans \u00e9coutant des podcasts chaque mois. Cela refl\u00e8te l’\u00e9volution des pr\u00e9f\u00e9rences d’\u00e9coute vers des contenus \u00e0 la demande et personnalis\u00e9s.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.6.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″] Selon l’\u00e9tude de M\u00e9diam\u00e9trie \u00ab\u00a0L’Ann\u00e9e Radio 2022-2023\u00a0\u00bb publi\u00e9e le 12.10.2023, la radio demeure un m\u00e9dia puissant et influent en France. Elle est capable de rassembler un public diversifi\u00e9 et de fournir des informations et du divertissement de qualit\u00e9 \u00e0 diff\u00e9rents moments de […]<\/p>\n","protected":false},"author":2,"featured_media":8176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-8173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nLa radio, un m\u00e9dia puissant et tout public - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"Selon l'\u00e9tude de M\u00e9diam\u00e9trie "L'Ann\u00e9e Radio 2022-2023", la radio demeure un m\u00e9dia puissant et influent en France.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/la-radio-un-media-puissant-et-tout-public\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La radio, un m\u00e9dia puissant et tout public - 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