{"id":724,"date":"2013-12-06T11:16:20","date_gmt":"2013-12-06T10:16:20","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=724"},"modified":"2013-12-06T11:17:50","modified_gmt":"2013-12-06T10:17:50","slug":"quel-lavenir-radio","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/quel-lavenir-radio\/","title":{"rendered":"Quel est l\u2019avenir de la radio ?"},"content":{"rendered":"<p><strong>Dans un contexte tr\u00e8s mouvant, la radio FM se conforme au bon vieil adage : <em>Pour vivre heureux, vivons cach\u00e9s<\/em>. March\u00e9 relativement petit, plut\u00f4t \u00e9clat\u00e9 et d\u00e9pendant des contextes nationaux, elle n\u2019a jamais \u00e9t\u00e9 la cible des majors du Net, du fait de barri\u00e8res r\u00e9glementaires et culturelles plus importantes que l\u2019enjeu financier.<\/strong><\/p>\n<p>La technique \u00e9volue, et le d\u00e9calage s\u2019accro\u00eet entre ce que la radio est aujourd\u2019hui et ce qu\u2019elle pourrait devenir. Tous les ingr\u00e9dients de la r\u00e9volution sont l\u00e0 ; reste \u00e0 savoir qui d\u00e9clenchera les hostilit\u00e9s.<\/p>\n<p>Romain BORDIER, Alo\u00efs KIRCHNER et Jonathan NUSSBAUMER ont abord\u00e9s ce sujet dans le cadre d\u2019un m\u00e9moire de troisi\u00e8me ann\u00e9e du Corps des mines. Cela leur a permis d\u2019observer que, pour la premi\u00e8re fois depuis trente ans, la radio est elle aussi confront\u00e9e \u00e0 une \u00e9volution forte de son environnement : elle ne peut plus ignorer les possibilit\u00e9s d\u2019Internet. Peut-on imaginer une migration vers la radio num\u00e9rique terrestre m\u00eame si les acteurs en place font collectivement mine d\u2019ignorer cette perspective de transition ?<\/p>\n<p>Constatant que rester au niveau du discours conduisait \u00e0 une impasse, ils ont choisi de contourner le probl\u00e8me, en cessant de poser des questions mais en proposant de tester une r\u00e9ponse. C\u2019est ainsi que les trois chercheurs ont cr\u00e9\u00e9 une v\u00e9ritable start-up dans le domaine de la radio sur Internet pour la mettre \u00e0 l\u2019\u00e9preuve des pratiques \u00e9tablies. <a href=\"http:\/\/www.switchradio.fr\/\" target=\"_blank\"><span style=\"text-decoration: underline;\">SwitchRadio<\/span><\/a> \u00e9tait n\u00e9e.<\/p>\n<p>Pourquoi Switch ? Parce que la radio se consomme souvent en \u201cswitchant\u201d (qui n\u2019a pas chang\u00e9 de station sur l\u2019autoroute pendant les publicit\u00e9s ?). Mais aussi parce que, selon eux, la radio est sans doute \u00e0 la veille de son \u201cBig Switch\u201d, c\u2019est \u00e0 dire du basculement de son fonctionnement traditionnel.<\/p>\n<p>La suite de cette passionnante enqu\u00eate \u00e0 lire en <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.lawebradio.com\/docs\/12-2013\/gazette_73_09_13.pdf\" target=\"_blank\">cliquant ICI<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans un contexte tr\u00e8s mouvant, la radio FM se conforme au bon vieil adage : Pour vivre heureux, vivons cach\u00e9s. March\u00e9 relativement petit, plut\u00f4t \u00e9clat\u00e9 et d\u00e9pendant des contextes nationaux, elle n\u2019a jamais \u00e9t\u00e9 la cible des majors du Net, du fait de barri\u00e8res r\u00e9glementaires et culturelles plus importantes que l\u2019enjeu financier. La technique \u00e9volue, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12,13],"tags":[158,229,159,224,160,230],"class_list":["post-724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue","category-top","tag-deezer","tag-ecoles-des-mines","tag-itunes-radio","tag-pandora","tag-spotify","tag-switchradio","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quel est l\u2019avenir de la radio ? - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/quel-lavenir-radio\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quel est l\u2019avenir de la radio ?  - Lawebradio.com - Actualit\u00e9s des radios digitales\" \/>\n<meta property=\"og:description\" content=\"Dans un contexte tr\u00e8s mouvant, la radio FM se conforme au bon vieil adage : Pour vivre heureux, vivons cach\u00e9s. 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