{"id":694,"date":"2013-12-01T17:42:13","date_gmt":"2013-12-01T16:42:13","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=694"},"modified":"2013-12-07T21:48:30","modified_gmt":"2013-12-07T20:48:30","slug":"olivier-riou-toujours-passionne-hotmix-radio","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/olivier-riou-toujours-passionne-hotmix-radio\/","title":{"rendered":"Olivier Riou, toujours aussi passionn\u00e9 par Hotmix Radio"},"content":{"rendered":"<p><strong>Depuis sa cr\u00e9ation en juillet 2006,\u00a0<span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.hotmixradio.fr\/\" target=\"_blank\">Hotmix Radio<\/a><\/span> a su s\u2019imposer comme la premi\u00e8re webradio \u00abpure player\u00bb en France. S<strong>on fondateur, <strong>Olivier Riou, t<\/strong><\/strong>ravaillant en qualit\u00e9 d\u2019animateur et de programmateur \u00e0 Europe 2 depuis quatorze ans, s\u2019ennuyait un peu et avait envie de tester autre chose. Pourquoi pas le Web ?<br \/>\n<\/strong><\/p>\n<p>Olivier Riou : \u00ab\u00a0L\u2019id\u00e9e de Hotmix Radio est venue de la facilit\u00e9 avec laquelle on pouvait cr\u00e9er des \u00e9missions tr\u00e8s correctes avec une technologie abordable puisqu\u2019il suffisait d\u2019un simple ordinateur et d\u2019un bon micro pour diffuser un programme en streaming. Il est certain que l\u2019on ne fait pas de la webradio comme de la FM. N\u2019ayant pas les m\u00eames moyens, c\u2019est plut\u00f4t de la d\u00e9brouille. On fait avec ce que l\u2019on a et cela prend un peu plus de temps. Je suis conscient que ce n\u2019est pas le meilleur moyen pour gagner de l\u2019argent sachant que les annonceurs investissent de fa\u00e7on occasionnelle sur ce type de m\u00e9dia.<\/p>\n<p>Actuellement, il n\u2019y a pas de mod\u00e8le \u00e9conomique viable pour g\u00e9rer une webradio. Pourtant la consommation de celle-ci est totalement compl\u00e9mentaire \u00e0 celle des radios FM. Le matin, avant de se rendre sur le lieu de travail, 99,9% des gens \u00e9coutent leur station FM sur un radio r\u00e9veil ou un autoradio. Mais la webradio prend la rel\u00e8ve ensuite dans le courant de la matin\u00e9e. Le plus gros de notre audience est r\u00e9alis\u00e9e durant les heures de bureaux. Entendre de la musique non stop est plut\u00f4t bien per\u00e7u dans ces conditions. Les deux pics se font \u00e0 11h et 16h. Quand la radio FM baisse, la webradio augmente et inversement. Il y a un transfert d\u2019audiences de l\u2019un vers l\u2019autre.<\/p>\n<p>Une bonne programmation repose sur un juste \u00e9quilibre de titres familiers diffus\u00e9s quotidiennement et de titres peu connus diffus\u00e9s une \u00e0 deux fois par semaine. Il faut introduire des surprises musicales, ce que ne peuvent pas faire les radios traditionnelles qui sont assujetties aux quotas impos\u00e9s par le CSA. Cela nous laisse plus de libert\u00e9 pour d\u00e9velopper des th\u00e9matiques d\u2019o\u00f9 l\u2019id\u00e9e d\u2019un bouquet propos\u00e9 sur <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.hotmixradio.fr\/\" target=\"_blank\">Hotmix Radio<\/a><\/span>.<\/p>\n<p>Pour conclure, si vous n\u2019\u00eates pas un v\u00e9ritable passionn\u00e9, il est pr\u00e9f\u00e9rable de faire autre chose. Il faut montrer que l\u2019on a raison d\u2019y croire et trouver des investisseurs pr\u00eats \u00e0 vous suivre. Le d\u00e9veloppement d\u2019une webradio demande \u00e0 la fois du professionnalisme, c&rsquo;est-\u00e0-dire une parfaite connaissance des attentes du public ainsi qu\u2019une ma\u00eetrise totale des outils techniques mais aussi des comp\u00e9tences commerciales pointues pour vendre son projet et assurer des perspectives viables.\u00a0\u00bb<\/p>\n<p><em>Extrait d\u2019un entretien radiophonique assur\u00e9 par Michael Pachen de la soci\u00e9t\u00e9 <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.maxilair.com\" target=\"_blank\">Maxi L\u2019Air<\/a><\/span><\/em><\/p>\n<p>\u2022 Site : <a href=\"http:\/\/www.hotmixradio.fr\/\" target=\"_blank\">www.hotmixradio.fr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis sa cr\u00e9ation en juillet 2006,\u00a0Hotmix Radio a su s\u2019imposer comme la premi\u00e8re webradio \u00abpure player\u00bb en France. Son fondateur, Olivier Riou, travaillant en qualit\u00e9 d\u2019animateur et de programmateur \u00e0 Europe 2 depuis quatorze ans, s\u2019ennuyait un peu et avait envie de tester autre chose. Pourquoi pas le Web ? Olivier Riou : \u00ab\u00a0L\u2019id\u00e9e de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6],"tags":[220,219,41,44],"class_list":["post-694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-focus","tag-europe2","tag-hotmix-radios","tag-olivier-riou","tag-webradios","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Olivier Riou, toujours aussi passionn\u00e9 par Hotmix Radio - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/olivier-riou-toujours-passionne-hotmix-radio\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Olivier Riou, toujours aussi passionn\u00e9 par Hotmix Radio - Lawebradio.com - Actualit\u00e9s des radios digitales\" \/>\n<meta property=\"og:description\" content=\"Depuis sa cr\u00e9ation en juillet 2006,\u00a0Hotmix Radio a su s\u2019imposer comme la premi\u00e8re webradio \u00abpure player\u00bb en France. Son fondateur, Olivier Riou, travaillant en qualit\u00e9 d\u2019animateur et de programmateur \u00e0 Europe 2 depuis quatorze ans, s\u2019ennuyait un peu et avait envie de tester autre chose. Pourquoi pas le Web ? 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