{"id":6233,"date":"2020-03-22T12:58:48","date_gmt":"2020-03-22T11:58:48","guid":{"rendered":"https:\/\/www.lawebradio.com\/news\/?p=6233"},"modified":"2020-03-22T12:58:48","modified_gmt":"2020-03-22T11:58:48","slug":"lecoute-de-la-fm-reste-la-source-privilegiee-pour-50-des-conducteurs-americains","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/lecoute-de-la-fm-reste-la-source-privilegiee-pour-50-des-conducteurs-americains\/","title":{"rendered":"L\u2019\u00e9coute de la FM reste la source privil\u00e9gi\u00e9e pour 50% des conducteurs am\u00e9ricains"},"content":{"rendered":"

Selon la derni\u00e8re \u00e9tude Infinite Dial 2020 r\u00e9alis\u00e9e par les agences Edison Research et Triton, la radio AM \/ FM a continu\u00e9 de conserver une avance marqu\u00e9e pour l’\u00e9coute en voiture aux USA mais d\u2019autres formats audio au volant voient leur croissance augmenter de fa\u00e7on significative.<\/strong><\/p>\n

80% des adultes am\u00e9ricains qui ont conduit ou roul\u00e9 dans une voiture au cours du mois dernier ont d\u00e9clar\u00e9 avoir d\u00e9j\u00e0 utilis\u00e9 la radio AM\/FM. Cette proportion est stable depuis quelques ann\u00e9es. La diffusion de mp3 et autres fichiers num\u00e9riques ont augment\u00e9 de 48%, tandis que les lecteurs de CD ont connu une autre ann\u00e9e de baisse \u00e0 41%. La radio en ligne a pris 33% et les podcasts 28%.<\/p>\n

\"L\u2019\u00e9coute<\/a><\/p>\n

L\u2019utilisation de syst\u00e8mes d’infodivertissement int\u00e9gr\u00e9s au tableau de bord \u00e9tait de 18% parmi les conducteurs de voitures pour 2020, contre 19% l’ann\u00e9e derni\u00e8re. Neuf pour cent ont d\u00e9clar\u00e9 avoir Apple Carplay<\/a>, poursuivant une augmentation constante depuis 2017. Android Auto<\/a> a chut\u00e9 \u00e0 5%.<\/p>\n

Enfin, 45\u00a0% de la population totale des \u00c9tats-Unis de 12 ans et plus ont d\u00e9clar\u00e9 avoir d\u00e9j\u00e0 \u00e9cout\u00e9 du son en ligne dans une voiture via un smartphone.<\/p>\n","protected":false},"excerpt":{"rendered":"

Selon la derni\u00e8re \u00e9tude Infinite Dial 2020 r\u00e9alis\u00e9e par les agences Edison Research et Triton, la radio AM \/ FM a continu\u00e9 de conserver une avance marqu\u00e9e pour l’\u00e9coute en voiture aux USA mais d\u2019autres formats audio au volant voient leur croissance augmenter de fa\u00e7on significative. 80% des adultes am\u00e9ricains qui ont conduit ou roul\u00e9 […]<\/p>\n","protected":false},"author":3,"featured_media":6235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-6233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nL\u2019\u00e9coute de la FM reste la source privil\u00e9gi\u00e9e pour 50% des conducteurs am\u00e9ricains - 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