{"id":6129,"date":"2020-01-25T18:20:52","date_gmt":"2020-01-25T17:20:52","guid":{"rendered":"https:\/\/www.lawebradio.com\/news\/?p=6129"},"modified":"2020-01-25T18:24:09","modified_gmt":"2020-01-25T17:24:09","slug":"tunein-devoile-son-nouveau-jingle-audio","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/tunein-devoile-son-nouveau-jingle-audio\/","title":{"rendered":"TuneIn d\u00e9voile son nouveau jingle audio"},"content":{"rendered":"<p><strong>Apr\u00e8s avoir enregistr\u00e9 une croissance annuelle de 56% de la consommation d&rsquo;\u00e9coute sur ces appareils connect\u00e9s ou plates-formes sans \u00e9cran, <a href=\"https:\/\/www.lawebradio.com\/news\/tunein-google-home\/\">Tunein<\/a>, premier agr\u00e9gateur mondial des radios digitales, a fait r\u00e9alis\u00e9 un jingle audio par le studio \u00ab\u00a0Listen\u00a0\u00bb, permettant de l&rsquo;identifier instantan\u00e9ment par ses utilisateurs.<\/strong><\/p>\n<p>\u00ab\u00a0En nous associant aux principaux assistants vocaux et appareils du monde, nous constatons que les habitudes d&rsquo;\u00e9coute sans \u00e9cran sont devenues un mode de vie, marquant une v\u00e9ritable renaissance audio\u00a0\u00bb, a d\u00e9clar\u00e9 Juliette Morris, PDG de <a href=\"https:\/\/www.lawebradio.com\/news\/tunein-propose-une-appli-de-bureau-pour-windows-et-mac\/\">TuneIn<\/a>. \u00abAlors que la voix continue d&rsquo;alimenter une croissance sans pr\u00e9c\u00e9dent dans l&rsquo;audio, le lancement de notre jingle arrive \u00e0 point nomm\u00e9 alors que nous cherchons \u00e0 commercialiser de mani\u00e8re cr\u00e9ative et \u00e0 \u00e9tendre notre identit\u00e9 de marque en tant que leader de l&rsquo;audio pour communiquer avec nos auditeurs pour leur faire savoir qu&rsquo;ils se trouvent sur TuneIn quand il n&rsquo;y a pas d&rsquo;\u00e9cran.\u00a0\u00bb<\/p>\n<p>\u00abUne identit\u00e9 sonore solide est un moyen essentiel pour les marques de se diff\u00e9rencier dans un monde activ\u00e9 par la voix, et en travaillant en \u00e9troite collaboration avec TuneIn, nous sommes arriv\u00e9s \u00e0 une solution \u00e9l\u00e9gante pour un logo sonore \u00e0 la fois incroyablement succinct et parfaitement align\u00e9 sur les valeurs de la marque TuneIn et identit\u00e9 visuelle \u00bb, a d\u00e9clar\u00e9 Steve Milton, un partenaire fondateur de Listen. \u00ab\u00a0TuneIn poss\u00e8de d\u00e9sormais une identit\u00e9 sonore puissante qui peut fonctionner de mani\u00e8re flexible sur tous les points de contact de leur marque pour engager les auditeurs o\u00f9 qu&rsquo;ils se trouvent.\u00a0\u00bb<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/tIPDssoqtxk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s avoir enregistr\u00e9 une croissance annuelle de 56% de la consommation d&rsquo;\u00e9coute sur ces appareils connect\u00e9s ou plates-formes sans \u00e9cran, Tunein, premier agr\u00e9gateur mondial des radios digitales, a fait r\u00e9alis\u00e9 un jingle audio par le studio \u00ab\u00a0Listen\u00a0\u00bb, permettant de l&rsquo;identifier instantan\u00e9ment par ses utilisateurs. \u00ab\u00a0En nous associant aux principaux assistants vocaux et appareils du monde, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[763,214,519],"class_list":["post-6129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue","tag-plateforme-decoute","tag-radios-digitales","tag-tunein","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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