{"id":5977,"date":"2019-10-29T16:46:54","date_gmt":"2019-10-29T15:46:54","guid":{"rendered":"https:\/\/www.lawebradio.com\/news\/?p=5977"},"modified":"2019-10-29T16:46:54","modified_gmt":"2019-10-29T15:46:54","slug":"lecoute-audio-toujours-privilegiee","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/lecoute-audio-toujours-privilegiee\/","title":{"rendered":"L&rsquo;\u00e9coute audio toujours privil\u00e9gi\u00e9e"},"content":{"rendered":"<p><strong>Les auditeurs utilisent de plus en plus les supports multim\u00e9dias (mobile, ordinateur, t\u00e9l\u00e9vision, enceinte \u00e0 commande vocale, tablette, baladeur) pour \u00e9couter la radio : 7,2 millions de personnes &#8211; soit 13,3% des individus de 13 ans et plus \u2013 les adoptent.<\/strong><\/p>\n<p>En moyenne, ces \u00e9quipements repr\u00e9sentent 13,6% du volume d\u2019\u00e9coute de la radio au cours d\u2019une journ\u00e9e, un niveau record. Parmi eux, le t\u00e9l\u00e9phone mobile est le support num\u00e9rique privil\u00e9gi\u00e9 pour \u00e9couter la radio avec pr\u00e8s de 4 millions d\u2019auditeurs quotidiens. Ces \u00e9quipements encouragent la pratique du replay : en moyenne chaque jour, 2 millions d\u2019individus \u00e9coutent un programme de radio apr\u00e8s sa diffusion \u00e0 l\u2019antenne.<\/p>\n<p>Les auditeurs pl\u00e9biscitent les programmes audios pour les accompagner le matin au r\u00e9veil et pendant les t\u00e2ches m\u00e9nag\u00e8res : plus de la moiti\u00e9 des internautes \u00e9coutent une offre audio lors de ces moments. Autres situations propices \u00e0 l\u2019\u00e9coute de contenus audio : pour 46,1% des internautes, en cuisinant ou en mangeant (la radio est privil\u00e9gi\u00e9e) et pour 41,8% lorsqu\u2019ils re\u00e7oivent des invit\u00e9s (plut\u00f4t de la musique).<\/p>\n<p>La radio reste un m\u00e9dia solidement ancr\u00e9 dans les habitudes avec des auditeurs assidus: sur une p\u00e9riode de 3 semaines du lundi au vendredi, ils \u00e9coutent la radio en moyenne 11,6 jours sur 15. Ils se retrouvent massivement au carrefour de la matinale : ce moment phare de la radio attire jusqu\u2019\u00e0 14 millions d\u2019auditeurs \u00e0 8 heures chaque matin.<\/p>\n<p>Les types de programmes propos\u00e9s r\u00e9pondent aux trois grandes attentes du public vis-\u00e0-vis de la radio : \u00e9couter de la musique, s\u2019informer et obtenir des informations pratiques (circulation et m\u00e9t\u00e9o). 37% des auditeurs \u00e9coutent les programmes musicaux, 36,2% les g\u00e9n\u00e9ralistes, 19,3% les locaux et 14% les th\u00e9matiques. Devant cette offre plurielle, les auditeurs recherchent diff\u00e9rentes exp\u00e9riences : ils \u00e9coutent plusieurs types de programmes et plusieurs tranches horaires au cours d\u2019une m\u00eame journ\u00e9e.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2019\/10\/ima-audience2019-10.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5979 size-full\" src=\"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2019\/10\/ima-audience2019-10.jpg\" alt=\"\" width=\"1200\" height=\"3778\" srcset=\"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2019\/10\/ima-audience2019-10.jpg 1200w, https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2019\/10\/ima-audience2019-10-48x150.jpg 48w, https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2019\/10\/ima-audience2019-10-95x300.jpg 95w, https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2019\/10\/ima-audience2019-10-768x2418.jpg 768w, https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2019\/10\/ima-audience2019-10-325x1024.jpg 325w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les auditeurs utilisent de plus en plus les supports multim\u00e9dias (mobile, ordinateur, t\u00e9l\u00e9vision, enceinte \u00e0 commande vocale, tablette, baladeur) pour \u00e9couter la radio : 7,2 millions de personnes &#8211; soit 13,3% des individus de 13 ans et plus \u2013 les adoptent. En moyenne, ces \u00e9quipements repr\u00e9sentent 13,6% du volume d\u2019\u00e9coute de la radio au cours [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[200,98,642,30],"class_list":["post-5977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue","tag-audience-digitale","tag-audience-internet-mobile","tag-ecoute-multimedia","tag-mediametrie","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;\u00e9coute audio toujours privil\u00e9gi\u00e9e - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"Le t\u00e9l\u00e9phone mobile est le support num\u00e9rique privil\u00e9gi\u00e9 pour \u00e9couter la radio avec pr\u00e8s de 4 millions d\u2019auditeurs quotidiens.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/lecoute-audio-toujours-privilegiee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;\u00e9coute audio toujours privil\u00e9gi\u00e9e - 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