{"id":5152,"date":"2017-09-28T19:07:48","date_gmt":"2017-09-28T18:07:48","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=5152"},"modified":"2017-09-28T19:07:48","modified_gmt":"2017-09-28T18:07:48","slug":"nextregie-lance-son-morning-impact","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/nextregie-lance-son-morning-impact\/","title":{"rendered":"NextR\u00e9gie lance son Morning Impact"},"content":{"rendered":"<p>NextR\u00e9gie, la r\u00e9gie publicitaire du groupe pluri\u2013m\u00e9dia ind\u00e9pendant NextRadioTV a lanc\u00e9 une \u00e9tude (Morning Impact) permettant d&rsquo;analyser les tranches horaires au cours desquelles les auditeurs\/spectateurs se sentent les plus r\u00e9ceptifs \u00e0 la publicit\u00e9 \u00e0 la radio et\/ou TV.<\/p>\n<p>C&rsquo;est iligo, une agence d\u2019\u00e9tudes d\u00e9di\u00e9e \u00e0 la compr\u00e9hension des comportements de consommation et \u00e0 la mesure des leviers marketing, qui s&rsquo;est charg\u00e9e d&rsquo;effectuer ce sondage sur un \u00e9chantillon de 1000 personnes \u00e2g\u00e9es de 18 \u00e0 64 ans.<\/p>\n<p>Cette enqu\u00eate r\u00e9v\u00e8le que pour 51% des Fran\u00e7ais, le matin est le cr\u00e9neau sur lequel ils sont le plus attentifs aux publicit\u00e9s (59% SUR LES CSP+). Pour 27% des personnes interrog\u00e9es, la p\u00e9riode 9h-12h permet une plus grande r\u00e9ceptivit\u00e9 suivie par la p\u00e9riode 6h-9h (24%). Enfin, 80% des sond\u00e9s disent se sentir en bonne condition pour m\u00e9moriser une nouvelle information le matin.<\/p>\n<p>A noter que NextR\u00e9gie commercialise les espaces publicitaires de RMC, BFM Business, BFMTV, BFM Paris, BFM Sport, RMC D\u00e9couverte, N23, Discovery Communications, Eurosport 1 et 2, SFR Sport, Fox Int channels, bfmtv.com et 01net.com.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5153\" src=\"http:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2017\/09\/ima02-clock-morning092017.jpg\" alt=\"\" width=\"640\" height=\"330\" srcset=\"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2017\/09\/ima02-clock-morning092017.jpg 640w, https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2017\/09\/ima02-clock-morning092017-150x77.jpg 150w, https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2017\/09\/ima02-clock-morning092017-300x155.jpg 300w, https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2017\/09\/ima02-clock-morning092017-1x1.jpg 1w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NextR\u00e9gie, la r\u00e9gie publicitaire du groupe pluri\u2013m\u00e9dia ind\u00e9pendant NextRadioTV a lanc\u00e9 une \u00e9tude (Morning Impact) permettant d&rsquo;analyser les tranches horaires au cours desquelles les auditeurs\/spectateurs se sentent les plus r\u00e9ceptifs \u00e0 la publicit\u00e9 \u00e0 la radio et\/ou TV. C&rsquo;est iligo, une agence d\u2019\u00e9tudes d\u00e9di\u00e9e \u00e0 la compr\u00e9hension des comportements de consommation et \u00e0 la mesure [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[38,790,499],"class_list":["post-5152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top","tag-rapport-daudience","tag-regie-publicitaire","tag-sondage","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NextR\u00e9gie lance son Morning Impact - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"NextR\u00e9gie, en partenariat avec iligo, lance l&#039;\u00e9tude &quot;Morning Impact&quot; permettant de d\u00e9celer les insights forts d\u2019une matinale radio et\/ou TV.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/nextregie-lance-son-morning-impact\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NextR\u00e9gie lance son Morning Impact - Lawebradio.com - Actualit\u00e9s des radios digitales\" \/>\n<meta property=\"og:description\" content=\"NextR\u00e9gie, en partenariat avec iligo, lance l&#039;\u00e9tude &quot;Morning Impact&quot; permettant de d\u00e9celer les insights forts d\u2019une matinale radio et\/ou TV.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lawebradio.com\/news\/nextregie-lance-son-morning-impact\/\" \/>\n<meta property=\"og:site_name\" content=\"Lawebradio.com - Actualit\u00e9s des radios digitales\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-28T18:07:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2017\/09\/ima-clock-morning092017.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"310\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julien Lecourbe\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julien Lecourbe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/nextregie-lance-son-morning-impact\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/nextregie-lance-son-morning-impact\\\/\"},\"author\":{\"name\":\"Julien Lecourbe\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#\\\/schema\\\/person\\\/95fd11aee6e6cfe70a4b58b482103f1f\"},\"headline\":\"NextR\u00e9gie lance son Morning Impact\",\"datePublished\":\"2017-09-28T18:07:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/nextregie-lance-son-morning-impact\\\/\"},\"wordCount\":199,\"publisher\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/nextregie-lance-son-morning-impact\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/ima-clock-morning092017.jpg\",\"keywords\":[\"rapport d'audience\",\"r\u00e9gie publicitaire\",\"sondage\"],\"articleSection\":[\"Top\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/nextregie-lance-son-morning-impact\\\/\",\"url\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/nextregie-lance-son-morning-impact\\\/\",\"name\":\"NextR\u00e9gie lance son Morning Impact - Lawebradio.com - Actualit\u00e9s des radios digitales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/nextregie-lance-son-morning-impact\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/nextregie-lance-son-morning-impact\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/ima-clock-morning092017.jpg\",\"datePublished\":\"2017-09-28T18:07:48+00:00\",\"description\":\"NextR\u00e9gie, en partenariat avec iligo, lance l'\u00e9tude \\\"Morning Impact\\\" permettant de d\u00e9celer les insights forts d\u2019une matinale radio et\\\/ou TV.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/nextregie-lance-son-morning-impact\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/nextregie-lance-son-morning-impact\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/ima-clock-morning092017.jpg\",\"contentUrl\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/ima-clock-morning092017.jpg\",\"width\":640,\"height\":310},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/\",\"name\":\"Lawebradio.com - Actualit\u00e9s des radios digitales\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#organization\",\"name\":\"Lawebradio.com - Actualit\u00e9s des radios digitales\",\"url\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo2020.png\",\"contentUrl\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo2020.png\",\"width\":254,\"height\":43,\"caption\":\"Lawebradio.com - Actualit\u00e9s des radios digitales\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#\\\/schema\\\/person\\\/95fd11aee6e6cfe70a4b58b482103f1f\",\"name\":\"Julien Lecourbe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0d25a327c6e268d9730d9c0cbeeee0fea76f04c6cf9528c29e782ef324afc515?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0d25a327c6e268d9730d9c0cbeeee0fea76f04c6cf9528c29e782ef324afc515?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0d25a327c6e268d9730d9c0cbeeee0fea76f04c6cf9528c29e782ef324afc515?s=96&d=mm&r=g\",\"caption\":\"Julien Lecourbe\"},\"url\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/author\\\/la-redaction\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"NextR\u00e9gie lance son Morning Impact - Lawebradio.com - Actualit\u00e9s des radios digitales","description":"NextR\u00e9gie, en partenariat avec iligo, lance l'\u00e9tude \"Morning Impact\" permettant de d\u00e9celer les insights forts d\u2019une matinale radio et\/ou TV.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lawebradio.com\/news\/nextregie-lance-son-morning-impact\/","og_locale":"fr_FR","og_type":"article","og_title":"NextR\u00e9gie lance son Morning Impact - Lawebradio.com - Actualit\u00e9s des radios digitales","og_description":"NextR\u00e9gie, en partenariat avec iligo, lance l'\u00e9tude \"Morning Impact\" permettant de d\u00e9celer les insights forts d\u2019une matinale radio et\/ou TV.","og_url":"https:\/\/www.lawebradio.com\/news\/nextregie-lance-son-morning-impact\/","og_site_name":"Lawebradio.com - Actualit\u00e9s des radios digitales","article_published_time":"2017-09-28T18:07:48+00:00","og_image":[{"width":640,"height":310,"url":"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2017\/09\/ima-clock-morning092017.jpg","type":"image\/jpeg"}],"author":"Julien Lecourbe","twitter_misc":{"\u00c9crit par":"Julien Lecourbe","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.lawebradio.com\/news\/nextregie-lance-son-morning-impact\/#article","isPartOf":{"@id":"https:\/\/www.lawebradio.com\/news\/nextregie-lance-son-morning-impact\/"},"author":{"name":"Julien Lecourbe","@id":"https:\/\/www.lawebradio.com\/news\/#\/schema\/person\/95fd11aee6e6cfe70a4b58b482103f1f"},"headline":"NextR\u00e9gie lance son Morning Impact","datePublished":"2017-09-28T18:07:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lawebradio.com\/news\/nextregie-lance-son-morning-impact\/"},"wordCount":199,"publisher":{"@id":"https:\/\/www.lawebradio.com\/news\/#organization"},"image":{"@id":"https:\/\/www.lawebradio.com\/news\/nextregie-lance-son-morning-impact\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2017\/09\/ima-clock-morning092017.jpg","keywords":["rapport d'audience","r\u00e9gie publicitaire","sondage"],"articleSection":["Top"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.lawebradio.com\/news\/nextregie-lance-son-morning-impact\/","url":"https:\/\/www.lawebradio.com\/news\/nextregie-lance-son-morning-impact\/","name":"NextR\u00e9gie lance son Morning Impact - Lawebradio.com - Actualit\u00e9s des radios digitales","isPartOf":{"@id":"https:\/\/www.lawebradio.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lawebradio.com\/news\/nextregie-lance-son-morning-impact\/#primaryimage"},"image":{"@id":"https:\/\/www.lawebradio.com\/news\/nextregie-lance-son-morning-impact\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2017\/09\/ima-clock-morning092017.jpg","datePublished":"2017-09-28T18:07:48+00:00","description":"NextR\u00e9gie, en partenariat avec iligo, lance l'\u00e9tude \"Morning Impact\" permettant de d\u00e9celer les insights forts d\u2019une matinale radio et\/ou TV.","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lawebradio.com\/news\/nextregie-lance-son-morning-impact\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.lawebradio.com\/news\/nextregie-lance-son-morning-impact\/#primaryimage","url":"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2017\/09\/ima-clock-morning092017.jpg","contentUrl":"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2017\/09\/ima-clock-morning092017.jpg","width":640,"height":310},{"@type":"WebSite","@id":"https:\/\/www.lawebradio.com\/news\/#website","url":"https:\/\/www.lawebradio.com\/news\/","name":"Lawebradio.com - Actualit\u00e9s des radios digitales","description":"","publisher":{"@id":"https:\/\/www.lawebradio.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lawebradio.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.lawebradio.com\/news\/#organization","name":"Lawebradio.com - Actualit\u00e9s des radios digitales","url":"https:\/\/www.lawebradio.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.lawebradio.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2020\/10\/logo2020.png","contentUrl":"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2020\/10\/logo2020.png","width":254,"height":43,"caption":"Lawebradio.com - Actualit\u00e9s des radios digitales"},"image":{"@id":"https:\/\/www.lawebradio.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.lawebradio.com\/news\/#\/schema\/person\/95fd11aee6e6cfe70a4b58b482103f1f","name":"Julien Lecourbe","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/0d25a327c6e268d9730d9c0cbeeee0fea76f04c6cf9528c29e782ef324afc515?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0d25a327c6e268d9730d9c0cbeeee0fea76f04c6cf9528c29e782ef324afc515?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0d25a327c6e268d9730d9c0cbeeee0fea76f04c6cf9528c29e782ef324afc515?s=96&d=mm&r=g","caption":"Julien Lecourbe"},"url":"https:\/\/www.lawebradio.com\/news\/author\/la-redaction\/"}]}},"_links":{"self":[{"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/posts\/5152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/comments?post=5152"}],"version-history":[{"count":2,"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/posts\/5152\/revisions"}],"predecessor-version":[{"id":5156,"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/posts\/5152\/revisions\/5156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/media\/5154"}],"wp:attachment":[{"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/media?parent=5152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/categories?post=5152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/tags?post=5152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}