{"id":5124,"date":"2017-09-19T10:01:09","date_gmt":"2017-09-19T09:01:09","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=5124"},"modified":"2017-09-19T10:03:49","modified_gmt":"2017-09-19T09:03:49","slug":"radio-digitale-booste-campagne-pub-radio-classique","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/radio-digitale-booste-campagne-pub-radio-classique\/","title":{"rendered":"La radio digitale booste la campagne pub radio classique"},"content":{"rendered":"

Filiale de WPP et pr\u00e9sente en France au travers des agences KR Media, Maxus, Mediacom, Mindshare, MEC et Keyade (750 collaborateurs), la soci\u00e9t\u00e9 GroupM est le leader mondial en conseil et achat d\u2019espaces publicitaires et accompagne ses annonceurs dans la promotion de leurs marques.<\/strong><\/p>\n

Sa branche media a publi\u00e9 une \u00e9tude sur l\u2019impact pour les annonceurs de l\u2019\u00e9coute num\u00e9rique de la radio en partenariat avec Targetspot<\/a>, NRJ Global et les plateformes de streaming Deezer et Spotify.<\/p>\n

Repr\u00e9sentant actuellement 11,8% de l\u2019audience global de ce m\u00e9dia et se basant sur 9 campagnes publicitaires diffus\u00e9es cette ann\u00e9e, GroupM a mesur\u00e9 les liens entre cette double exposition \u00abclassique + digitale\u00bb et \u00e9valu\u00e9 leur efficacit\u00e9.<\/p>\n

Selon cette \u00e9tude, : les personnes expos\u00e9es \u00e0 l\u2019audio \u00ab\u00a0classique + digitale\u00a0\u00bb sont 55% \u00e0 avoir reconnu le spot publicitaire contre 42% pour les expos\u00e9s \u00e0 l\u2019audio classique uniquement. La reconnaissance est fortement optimis\u00e9e de 32% tandis que l\u2019agr\u00e9ment obtient un gain de 40%.<\/p>\n

Enfin, 59% des personnes sond\u00e9es d\u00e9clarent appr\u00e9cier le spot d\u00e8s lors qu\u2019elles sont expos\u00e9es \u00e0 l\u2019audio \u00ab\u00a0classique + digitale\u00a0\u00bb.<\/p>\n

GroupM a analys\u00e9 la capacit\u00e9 des campagnes \u00e0 inciter l\u2019internaute \u00e0 entreprendre une action imm\u00e9diate comme la consultation du site de l’annonceur ou la recherche du produit cit\u00e9 dans le message (call-to-action). Le fait de se renseigner sur la marque est multipli\u00e9 par 1,5 et par 2,2 pour parler de la marque, de 2,1 fois pour la recommandation de la marque et par 1,7 pour se rendre en magasin.<\/p>\n

\"Les<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Filiale de WPP et pr\u00e9sente en France au travers des agences KR Media, Maxus, Mediacom, Mindshare, MEC et Keyade (750 collaborateurs), la soci\u00e9t\u00e9 GroupM est le leader mondial en conseil et achat d\u2019espaces publicitaires et accompagne ses annonceurs dans la promotion de leurs marques. Sa branche media a publi\u00e9 une \u00e9tude sur l\u2019impact pour les […]<\/p>\n","protected":false},"author":3,"featured_media":5126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12,13],"tags":[200,953,38,499,337],"class_list":["post-5124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue","category-top","tag-audience-digitale","tag-publicite-sur-internet","tag-rapport-daudience","tag-sondage","tag-targetspot","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nLa radio digitale booste la campagne pub radio classique - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"Les personnes expos\u00e9es \u00e0 l\u2019audio "classique + digitale" sont 55% \u00e0 avoir reconnu la pub radio contre 42% pour les expos\u00e9s \u00e0 l\u2019audio classique uniquement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/radio-digitale-booste-campagne-pub-radio-classique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La radio digitale booste la campagne pub radio classique - 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