{"id":4647,"date":"2017-02-20T08:56:15","date_gmt":"2017-02-20T07:56:15","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=4647"},"modified":"2017-02-20T09:00:05","modified_gmt":"2017-02-20T08:00:05","slug":"jeunes-aiment-radios-musicales","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/jeunes-aiment-radios-musicales\/","title":{"rendered":"Les jeunes aiment les radios musicales"},"content":{"rendered":"

Selon une \u00e9tude de M\u00e9diam\u00e9trie, 82% des 15-24 ans sont \u00e9quip\u00e9s en smartphones. 88% l\u2019estiment indispensable et s\u2019en servent tout au long de la journ\u00e9e.<\/strong><\/p>\n

L\u2019\u00e9largissement de l\u2019acc\u00e8s Internet et la multiplication des \u00e9crans a consid\u00e9rablement augment\u00e9 les opportunit\u00e9s d\u2019utilisation. Les possibilit\u00e9s de contacts avec ses relations sont immenses, ainsi que les opportunit\u00e9s illimit\u00e9es d\u2019\u00e9couter ou de visionner ses programmes pr\u00e9f\u00e9r\u00e9s. 86,7% des 15-24 ans sont mobinautes et ne d\u00e9laissent pratiquement pas leur smartphone de la journ\u00e9e. En l\u2019espace de 24 heures, un jeune a une multitude de contacts avec son t\u00e9l\u00e9phone mobile. Particuli\u00e8rement en fin de journ\u00e9e mais on observe aussi des mont\u00e9es de ferveur en pleine journ\u00e9e. A 10 heures, 28,2% sont connect\u00e9s \u00e0 leur mobile, 33,3% \u00e0 midi et 36,8% \u00e0 19 heures. Jusqu\u2019\u00e0 21 heures, on d\u00e9nombre encore 30% qui utilisent leur mobile. Les jeunes se distinguent ainsi fortement du reste de la population.<\/p>\n

Chaque jour, les trois quarts des 15-24 ans \u00e9coutent une station de radio souvent le soir pour les \u00e9missions de libre antenne. L\u2019apr\u00e8s-midi, entre 14 et 18 heures, un quart d\u2019entre eux \u00e9coutent une musicale. Plus g\u00e9n\u00e9ralement leur \u00e9coute s\u2019\u00e9chelonne tout au long de la journ\u00e9e \u00e0 tel point que le nombre de contacts s\u2019\u00e9l\u00e8ve \u00e0 six en l\u2019espace de 24 heures et que la courbe d\u2019audience au fil de la journ\u00e9e des jeunes auditeurs est analogue celle de l\u2019ensemble des auditeurs de 13 ans et plus, \u00e0 un niveau un peu moindre bien s\u00fbr.<\/p>\n

Ce qui distingue les jeunes auditeurs des autres, c\u2019est leur pr\u00e9f\u00e9rence pour les radios musicales. 12,3% d\u2019entre eux sont branch\u00e9s sur au moins une musicale en semaine. Une musicale? Rien d\u2019\u00e9tonnant : leur premi\u00e8re motivation d\u2019\u00e9coute de ce m\u00e9dia, c\u2019est en effet la musique en live, 74% des 15-24 ans le d\u00e9clarent. Les \u00e9tudes qualitatives sont tr\u00e8s claires : pour les jeunes, la radio est le m\u00e9dia num\u00e9ro 1 pour d\u00e9couvrir la musique, davantage que les clips t\u00e9l\u00e9, mieux encore que le bouche-\u00e0-oreille. Cela dit, ils sont curieux d\u2019informations. Trois sur dix s\u2019informent via les flashes des musicales (base 18-24 ans), 19% via les g\u00e9n\u00e9ralistes. Au global, compte tenu du fait que certains \u00e9coutent les deux genres de stations, 40% s\u2019informent via la radio.<\/p>\n

\u2022 Source : M\u00e9diam\u00e9trie<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Selon une \u00e9tude de M\u00e9diam\u00e9trie, 82% des 15-24 ans sont \u00e9quip\u00e9s en smartphones. 88% l\u2019estiment indispensable et s\u2019en servent tout au long de la journ\u00e9e. L\u2019\u00e9largissement de l\u2019acc\u00e8s Internet et la multiplication des \u00e9crans a consid\u00e9rablement augment\u00e9 les opportunit\u00e9s d\u2019utilisation. Les possibilit\u00e9s de contacts avec ses relations sont immenses, ainsi que les opportunit\u00e9s illimit\u00e9es d\u2019\u00e9couter […]<\/p>\n","protected":false},"author":3,"featured_media":4648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[200,98,30,403,335,499],"class_list":["post-4647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top","tag-audience-digitale","tag-audience-internet-mobile","tag-mediametrie","tag-radios-auditeurs","tag-smartphone","tag-sondage","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nLes jeunes aiment les radios musicales - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"82% des 15-24 ans sont \u00e9quip\u00e9s en smartphones. 88% l\u2019estiment indispensable et s\u2019en servent tout au long de la journ\u00e9e pour \u00e9couter les radios musicales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/jeunes-aiment-radios-musicales\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les jeunes aiment les radios musicales - 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