{"id":4631,"date":"2017-02-13T20:31:41","date_gmt":"2017-02-13T19:31:41","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=4631"},"modified":"2017-02-13T20:38:53","modified_gmt":"2017-02-13T19:38:53","slug":"targetspot-passport-ciblage-precis-performant","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/targetspot-passport-ciblage-precis-performant\/","title":{"rendered":"TargetSpot Passport, un ciblage pr\u00e9cis et performant"},"content":{"rendered":"<p><strong>Test\u00e9 en janvier 2017, TargetSpot a annonc\u00e9 le lancement officiel d&rsquo;un nouvel outil con\u00e7u pour aider la communaut\u00e9 de la publicit\u00e9 audio num\u00e9rique \u00e0 prendre des d\u00e9cisions plus rapides et plus efficaces. Gr\u00e2ce \u00e0 des informations en temps r\u00e9el, TargetSpot Passport simplifie le flux de travail et ouvre de nouvelles m\u00e9thodes de mon\u00e9tisation de l&rsquo;inventaire publicitaire.<\/strong><\/p>\n<p>\u00abNous avons construit de puissantes capacit\u00e9s de pr\u00e9vision et de rendement combin\u00e9es \u00e0 des analyses pointues et \u00e0 des tableaux de bord en temps r\u00e9el qui optimisent les revenus provenant de l&rsquo;inventaire disponible des \u00e9diteurs de radios digitales\u00bb, a d\u00e9clar\u00e9 Alexandre Saboundjian, CEO de TargetSpot.<\/p>\n<p>TargetSpot, filiale de Vivendi, est devenue incontournable pour les annonceurs nationaux et locaux en qu\u00eate de campagnes Internet et mobiles puissantes. Les marques travaillent avec TargetSpot pour cr\u00e9er des campagnes rich media efficaces. Elles peuvent cibler les consommateurs avec une pr\u00e9cision extr\u00eame, selon leurs crit\u00e8res d\u00e9mographiques et g\u00e9ographiques, leurs pr\u00e9f\u00e9rences d&rsquo;\u00e9coute permettant de g\u00e9n\u00e9rer des campagnes sur-mesure et d&rsquo;atteindre plus d&rsquo;un tiers de tous les auditeurs en ligne, soit plus de 50 millions de personnes. Elles b\u00e9n\u00e9ficient \u00e9galement de rapports et statistiques en temps r\u00e9el, ainsi que de l&rsquo;acc\u00e8s \u00e0 plus de 85 partenaires de distribution.<\/p>\n<p>En savoir plus : <a href=\"http:\/\/www.targetspot.com\" target=\"_blank\">http:\/\/www.targetspot.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Test\u00e9 en janvier 2017, TargetSpot a annonc\u00e9 le lancement officiel d&rsquo;un nouvel outil con\u00e7u pour aider la communaut\u00e9 de la publicit\u00e9 audio num\u00e9rique \u00e0 prendre des d\u00e9cisions plus rapides et plus efficaces. Gr\u00e2ce \u00e0 des informations en temps r\u00e9el, TargetSpot Passport simplifie le flux de travail et ouvre de nouvelles m\u00e9thodes de mon\u00e9tisation de l&rsquo;inventaire [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12,13],"tags":[39,296,790,337,959],"class_list":["post-4631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue","category-top","tag-alexandre-saboundjian","tag-radionomy-group","tag-regie-publicitaire","tag-targetspot","tag-vivendi","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TargetSpot Passport, un ciblage pr\u00e9cis et performant - 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