{"id":4522,"date":"2017-01-12T22:00:16","date_gmt":"2017-01-12T21:00:16","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=4522"},"modified":"2017-01-12T22:00:16","modified_gmt":"2017-01-12T21:00:16","slug":"3-internautes-10-ont-ecoute-radio-digitale","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/3-internautes-10-ont-ecoute-radio-digitale\/","title":{"rendered":"3 internautes sur 10 ont \u00e9cout\u00e9 une radio digitale"},"content":{"rendered":"<p><strong>R\u00e9alis\u00e9e par M\u00e9diam\u00e9trie depuis 2015, l\u2019\u00e9tude Streaming musical mesure l\u2019usage des services de streaming musical \u00e0 la demande et des principales plateformes de vid\u00e9o en ligne utilis\u00e9es pour l\u2019\u00e9coute de la musique.<\/strong><\/p>\n<p>En 2016, le p\u00e9rim\u00e8tre de l\u2019\u00e9tude s\u2019\u00e9largit aux radios digitales, services propos\u00e9s par les radios musicales (que ce soit la reprise des flux hertziens sur internet ou des flux audio disponibles uniquement sur Internet).<\/p>\n<p>Durant le 3\u00e8me trimestre 2016, les offres de radios digitales ont attir\u00e9 pr\u00e8s de 3 internautes sur 10 au cours du dernier mois.<\/p>\n<p>Les utilisateurs de ces services sont des auditeurs habitu\u00e9s du m\u00e9dia radio qui saisissent l\u2019opportunit\u00e9 du num\u00e9rique pour prolonger leur \u00e9coute au-del\u00e0 des moyens traditionnels. Ainsi, 89% des utilisateurs de webradios au cours du dernier mois ont \u00e9galement \u00e9cout\u00e9 la radio en FM.<\/p>\n<p>Ces auditeurs se distinguent par leur profil l\u00e9g\u00e8rement plus \u00e2g\u00e9 que les pratiquants de streaming musical qui compte toujours plus d\u2019hommes (+9,4 points en un an), de 25-34 ans (+15,2 pts), de CSP+ (+10,4 pts) et d\u2019\u00e9tudiants (+10,5 pts).<\/p>\n<p>L\u2019\u00e9tude Streaming musical est rattach\u00e9e au dispositif Web Observatoire. Celui-ci mesure les usages Internet au \u00ab\u00a0global\u00a0\u00bb sur l&rsquo;ensemble des supports: ordinateurs, smartphones, tablettes et TV connect\u00e9es. Il s\u2019appuie sur les \u00e9tudes de r\u00e9f\u00e9rence d\u00e9di\u00e9es au cadrage des mesures d\u2019audience : l\u2019Observatoire des Usages Internet (OUI) pour le panel M\u00e9diam\u00e9trie\/\/NetRatings et T\u00e9l\u00e9phonie et Services Mobiles (TSM) pour la mesure d\u2019audience de l\u2019Internet Mobile. L\u2019\u00e9tude apporte aussi un \u00e9clairage sur les usages Internet par \u00e9cran et tous \u00e9crans confondus. Elle comprend enfin un zoom sur les pratiques m\u00e9dias et communautaires et un autre sur les tablettes et les mobiles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>R\u00e9alis\u00e9e par M\u00e9diam\u00e9trie depuis 2015, l\u2019\u00e9tude Streaming musical mesure l\u2019usage des services de streaming musical \u00e0 la demande et des principales plateformes de vid\u00e9o en ligne utilis\u00e9es pour l\u2019\u00e9coute de la musique. En 2016, le p\u00e9rim\u00e8tre de l\u2019\u00e9tude s\u2019\u00e9largit aux radios digitales, services propos\u00e9s par les radios musicales (que ce soit la reprise des flux [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[30,214,58,44],"class_list":["post-4522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top","tag-mediametrie","tag-radios-digitales","tag-streaming-audio","tag-webradios","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 internautes sur 10 ont \u00e9cout\u00e9 une radio digitale - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"En 2016, le p\u00e9rim\u00e8tre de l\u2019\u00e9tude Streaming musical s\u2019\u00e9largit aux radios digitales, services propos\u00e9s par les radios musicales...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/3-internautes-10-ont-ecoute-radio-digitale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 internautes sur 10 ont \u00e9cout\u00e9 une radio digitale - 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