{"id":4361,"date":"2016-11-16T11:00:42","date_gmt":"2016-11-16T10:00:42","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=4361"},"modified":"2016-11-16T11:00:42","modified_gmt":"2016-11-16T10:00:42","slug":"laudio-numerique-voiture-hausse-aux-usa","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/laudio-numerique-voiture-hausse-aux-usa\/","title":{"rendered":"L’audio num\u00e9rique en voiture est en hausse aux USA"},"content":{"rendered":"

Sur la base d’un sondage men\u00e9 aupr\u00e8s de 3014 sond\u00e9s am\u00e9ricains, le rapport Music Biz Consumer Insights et LOOP montre que les conducteurs et passagers \u00e2g\u00e9s de 34 ans et moins sont plus susceptibles d’\u00e9couter de l’audio num\u00e9rique en voiture.<\/strong><\/p>\n

28% disent \u00e9couter de la radio en ligne ainsi que des fichiers num\u00e9riques. Ces chiffres sont plus \u00e9lev\u00e9s que ceux de la population g\u00e9n\u00e9rale, dont 15% ont d\u00e9clar\u00e9 avoir \u00e9cout\u00e9 de la radio sur Internet la semaine pr\u00e9c\u00e9dente en voiture alors que 18% ont dit la m\u00eame chose des fichiers num\u00e9riques.<\/p>\n

En attendant, de plus en plus de tableaux de bord de voitures sont adapt\u00e9s pour accueillir les deux supports filaires et sans fil pour connecter les t\u00e9l\u00e9phones mobiles, permettant la progression de l’audio mobile. Actuellement, 31% de la population en g\u00e9n\u00e9ral poss\u00e8de un dispositif qui leur permet de se connecter et d’\u00e9couter de l’audio mobile dans la voiture, un nombre qui augmente consid\u00e9rablement chez les jeunes sond\u00e9s (43% d’entre eux \u00e2g\u00e9s de 34 ans et moins), et 55% des utilisateurs de cette tranche d’\u00e2ge l’utilisent tous les jours, comparativement \u00e0 48% de la population g\u00e9n\u00e9rale.<\/p>\n

Cependant, la radio hertzienne parvient \u00e0 r\u00e9sister aux formats num\u00e9riques envahissants. Les trois quarts (75%) de tous les conducteurs et passagers am\u00e9ricains affirme avoir \u00e9cout\u00e9 la radio traditionnelle dans leur voiture au cours de l’enqu\u00eate. Elle \u00e9clipse \u00e9galement les lecteurs de CD comme format audio embarqu\u00e9. 38% des conducteurs et des passagers am\u00e9ricains indiquent avoir utilis\u00e9 un lecteur de CD dans leur v\u00e9hicule pendant la m\u00eame p\u00e9riode. De plus, seulement 23% des propri\u00e9taires de lecteurs de CD en voiture les utilisaient pour \u00e9couter de la musique tous les jours.<\/p>\n

\u00ab\u00a0En dehors de leurs foyers, la plupart des Am\u00e9ricains \u00e9coutent de la musique dans la voiture, et il est important que nous comprenions leurs pr\u00e9f\u00e9rences dans cet environnement unique afin que nous puissions leur donner une exp\u00e9rience convaincante\u00a0\u00bb, a d\u00e9clar\u00e9 James Donio, pr\u00e9sident de Music Biz (Music Business Association est une organisation \u00e0 but non lucratif qui fait progresser et favorise le commerce de la musique aux USA).<\/p>\n

\u2022 En savoir plus\u00a0 sur Music Biz : https:\/\/musicbiz.org\/<\/a><\/p>\n

\"L'audio<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sur la base d’un sondage men\u00e9 aupr\u00e8s de 3014 sond\u00e9s am\u00e9ricains, le rapport Music Biz Consumer Insights et LOOP montre que les conducteurs et passagers \u00e2g\u00e9s de 34 ans et moins sont plus susceptibles d’\u00e9couter de l’audio num\u00e9rique en voiture. 28% disent \u00e9couter de la radio en ligne ainsi que des fichiers num\u00e9riques. Ces chiffres […]<\/p>\n","protected":false},"author":3,"featured_media":4363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[98,214,335,499],"class_list":["post-4361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top","tag-audience-internet-mobile","tag-radios-digitales","tag-smartphone","tag-sondage","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nL'audio num\u00e9rique en voiture est en hausse aux USA - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"31% de la population am\u00e9ricaine poss\u00e8de un dispositif qui leur permet de se connecter et d'\u00e9couter de l'audio mobile dans la voiture.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/laudio-numerique-voiture-hausse-aux-usa\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'audio num\u00e9rique en voiture est en hausse aux USA - 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