{"id":4318,"date":"2016-11-08T20:37:47","date_gmt":"2016-11-08T19:37:47","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=4318"},"modified":"2016-11-08T20:38:12","modified_gmt":"2016-11-08T19:38:12","slug":"pub-digitale-us-nette-augmentation-1er-semestre-2016","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/pub-digitale-us-nette-augmentation-1er-semestre-2016\/","title":{"rendered":"La pub digitale US en nette augmentation sur le 1er semestre 2016"},"content":{"rendered":"

Selon le dernier rapport de l’IAB (Interactive Advertising Bureau) concernant les revenus publicitaires du march\u00e9 de la pub digitale aux Etats-Unis, on note une croissance du mobile de +89%, soit +19,1% au 1er semestre 2016 par rapport au 1er semestre 2015, atteignant 32,7Md$.<\/strong><\/p>\n

Le pourcentage reste constant par rapport \u00e0 celui observ\u00e9 entre le 1er semestre 2015 et celui de 2014. Ce march\u00e9 aura doubl\u00e9 entre 2012 et 2016.<\/p>\n

Avec sa part de 47%, le mobile absorbe la moiti\u00e9 des investissements totaux. Ce sont 17 points de plus qu\u2019au 1er semestre 2015. D\u00e9sormais, il devient le premier format publicitaire Outre Atlantique.<\/p>\n

\"ima02-iab112016\"<\/a><\/p>\n

\"ima01-iab112016\"<\/a><\/p>\n

Revenus publicitaires par secteurs d’activit\u00e9s<\/strong>
\n\u2022 La grande consommation continue de repr\u00e9senter la plus grande cat\u00e9gorie de d\u00e9penses publicitaires sur Internet, repr\u00e9sentant 21% du chiffre d’affaires total en 2016, ce qui est conforme aux 21% d\u00e9clar\u00e9s en 2015.
\n\u2022 Les annonceurs des banques et autres services financiers ont repr\u00e9sent\u00e9 13% du chiffre d’affaires de l’exercice 2016 (13% pour l’exercice 2015).
\n\u2022 Les annonceurs automobiles ont repr\u00e9sent\u00e9 12% du chiffre d’affaires en 2016 (12% en 2015).
\n\u2022 Les soci\u00e9t\u00e9s de t\u00e9l\u00e9communications ont repr\u00e9sent\u00e9 9% du chiffre d’affaires en 2016 (9% en 2015).
\n\u2022 Les voyages d’agr\u00e9ment (billets d’avion, h\u00f4tels et centres de vill\u00e9giature) repr\u00e9sentaient 8% des revenus de l’exercice 2016 (9% en 2015).
\n\u2022 Les biens de consommation ont repr\u00e9sent\u00e9 6% de la production en 2016 (7% en 2015).
\n\u2022 L’informatique et l’\u00e9lectronique repr\u00e9sentaient 7% du chiffre d’affaires en 2016 (7% en 2015).
\n\u2022 Le secteur de la sant\u00e9 a repr\u00e9sent\u00e9 5% en 2016 (5% en 2015).
\n\u2022 Les m\u00e9dias ont repr\u00e9sent\u00e9 6% au 1er semestre 2016 (5% en 2015).
\n\u2022 Les activit\u00e9s de divertissement repr\u00e9sentent 4% du chiffre d’affaires de 2016 (4% en 2015).<\/p>\n

Source: IAB\/PwC Internet Ad Revenue Report, HY 2016<\/h6>\n","protected":false},"excerpt":{"rendered":"

Selon le dernier rapport de l’IAB (Interactive Advertising Bureau) concernant les revenus publicitaires du march\u00e9 de la pub digitale aux Etats-Unis, on note une croissance du mobile de +89%, soit +19,1% au 1er semestre 2016 par rapport au 1er semestre 2015, atteignant 32,7Md$. Le pourcentage reste constant par rapport \u00e0 celui observ\u00e9 entre le 1er […]<\/p>\n","protected":false},"author":3,"featured_media":4319,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[269,200,98,952,953,335],"class_list":["post-4318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top","tag-applications-mobiles","tag-audience-digitale","tag-audience-internet-mobile","tag-iab","tag-publicite-sur-internet","tag-smartphone","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nLa pub digitale US en nette augmentation sur le 1er semestre 2016 - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"On note une croissance du mobile de +89%, soit +19,1% au 1er semestre 2016 par rapport au 1er semestre 2015, atteignant 32,7Md$.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/pub-digitale-us-nette-augmentation-1er-semestre-2016\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La pub digitale US en nette augmentation sur le 1er semestre 2016 - 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