{"id":4148,"date":"2016-09-14T10:34:31","date_gmt":"2016-09-14T09:34:31","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=4148"},"modified":"2016-09-14T10:41:03","modified_gmt":"2016-09-14T09:41:03","slug":"applications-smartphone-ont-vaincu-web","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/applications-smartphone-ont-vaincu-web\/","title":{"rendered":"Les applications ont vaincu le web selon l&rsquo;institut Comscore"},"content":{"rendered":"<p><strong>D\u00e9sormais, les applications pour Smartphone repr\u00e9sentent 50% du temps pass\u00e9 sur Internet aux \u00c9tats-Unis selon l&rsquo;institut Comscore. Ce chiffre atteint m\u00eame 59% en incluant l&rsquo;usage des tablettes. A noter que ce segment affiche une croissance constante depuis le rapport effectu\u00e9 en juillet 2014 (41%).<\/strong><\/p>\n<p>Les applications les plus utilis\u00e9es sont celles des grands de l&rsquo;internet comme YouTube ou Facebook, ainsi que les plateformes de streaming audio comme Spotify ou les radios digitales comme Radionomy. Tandis que Comscore voit parall\u00e8lement l&rsquo;utilisation du PC diminuer \u00e0 moins de 32%.<\/p>\n<p>Ces r\u00e9sultats s&rsquo;expliquent par la facilit\u00e9 avec laquelle l&rsquo;utilisateur acc\u00e8de quotidiennement \u00e0 son appareil. Dot\u00e9s d&rsquo;\u00e9crans plus larges et plus confortables en plein air, le mobile b\u00e9n\u00e9ficie d&rsquo;un d\u00e9bit plus rapide gr\u00e2ce aux r\u00e9seaux 4G. Pour v\u00e9rifier la m\u00e9t\u00e9o, consulter ses emails, se tenir au courant de l&rsquo;actualit\u00e9, choisir un itin\u00e9raire vers une destination, contacter ses amis via les r\u00e9seaux sociaux, suivre ses artistes pr\u00e9f\u00e9r\u00e9s, \u00e9couter une radio digitale ou regarder la vid\u00e9o du moment&#8230; le premier r\u00e9flexe est d&rsquo;utiliser son smartphone. A moins d&rsquo;\u00eatre assis face un ordinateur, il repr\u00e9sente l&rsquo;unique fen\u00eatre sur le monde.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4149 size-full\" title=\"Les applications pour smartphone ont vaincu le web\" src=\"http:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2016\/09\/adamblog1_reference.png\" alt=\"Les applications pour smartphone ont vaincu le web\" width=\"600\" height=\"321\" srcset=\"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2016\/09\/adamblog1_reference.png 600w, https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2016\/09\/adamblog1_reference-150x80.png 150w, https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2016\/09\/adamblog1_reference-300x161.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Selon l&rsquo;institut Comscore, \u00e0 court terme la consommation des applications pour le mobile est susceptible d&rsquo;augmenter sa part du num\u00e9rique au-del\u00e0 de la barre des 50%, mais les ordinateurs de bureau et les tablettes conserveront, malgr\u00e9 tout, leurs usages dans les prochaines ann\u00e9es .<\/p>\n<p>Enfin, il est important que les \u00e9diteurs et les annonceurs comprennent l&rsquo;influence grandissante que les applications ont et continueront d&rsquo;avoir, et qu&rsquo;ils \u00e9tablissent leurs strat\u00e9gies num\u00e9riques avec cette information \u00e0 l&rsquo;esprit. D\u00e9sormais, les smartphones repr\u00e9sentent les yeux et les oreilles du consommateur contemporain.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9sormais, les applications pour Smartphone repr\u00e9sentent 50% du temps pass\u00e9 sur Internet aux \u00c9tats-Unis selon l&rsquo;institut Comscore. Ce chiffre atteint m\u00eame 59% en incluant l&rsquo;usage des tablettes. A noter que ce segment affiche une croissance constante depuis le rapport effectu\u00e9 en juillet 2014 (41%). Les applications les plus utilis\u00e9es sont celles des grands de l&rsquo;internet [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[269,98,335,44],"class_list":["post-4148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top","tag-applications-mobiles","tag-audience-internet-mobile","tag-smartphone","tag-webradios","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les applications ont vaincu le web selon l&#039;institut Comscore - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"D\u00e9sormais, les applications pour Smartphone repr\u00e9sentent 50% du temps pass\u00e9 sur Internet aux \u00c9tats-Unis selon l&#039;institut Comscore.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/applications-smartphone-ont-vaincu-web\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les applications ont vaincu le web selon l&#039;institut Comscore - 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