{"id":4096,"date":"2016-08-31T08:27:45","date_gmt":"2016-08-31T07:27:45","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=4096"},"modified":"2016-08-31T08:27:45","modified_gmt":"2016-08-31T07:27:45","slug":"radioanalyzer-bouscule-idees-recues-de-consommation-radio","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/radioanalyzer-bouscule-idees-recues-de-consommation-radio\/","title":{"rendered":"RadioAnalyzer bouscule les id\u00e9es re\u00e7ues au sujet de la consommation radio"},"content":{"rendered":"

A l’occasion du SwissRadioDay 2016, journ\u00e9e annuelle de la radio suisse qui s’est d\u00e9roul\u00e9e \u00e0 Zurich le 25 ao\u00fbt dernier, la soci\u00e9t\u00e9 danoise conceptrice du logiciel RadioAnalyzer a permis de bousculer des id\u00e9es re\u00e7ues au sujet de la consommation radio.<\/strong><\/p>\n

En effet, selon les r\u00e9sultats d’analyses des donn\u00e9es recueillies par cette application, utilis\u00e9e par de nombreuses radios analogiques et num\u00e9riques, il a \u00e9t\u00e9 d\u00e9montr\u00e9 que les auditeurs des radios commerciales zappent tr\u00e8s peu les \u00e9crans de publicit\u00e9.<\/p>\n

Par contre, les fortes rotations de hits r\u00e9cents peuvent nuire \u00e0 l\u2019audience. Tandis que la M\u00e9t\u00e9o et les infos trafic sont des contenus toujours fortement g\u00e9n\u00e9rateurs d\u2019audience (comme \u00e0 la TV).<\/p>\n

A noter que les interventions parl\u00e9es longues et de qualit\u00e9 ne font pas fuir les auditeurs en g\u00e9n\u00e9ral. Enfin, l\u2019audience radio des jeunes et l\u2019audience digitale progresse en fin de journ\u00e9e.<\/p>\n

\"RadioAnalyzer<\/p>\n

\u2022 http:\/\/radioanalyzer.com\/<\/a>
\n\u2022 http:\/\/www.radioday.ch\/fr\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A l’occasion du SwissRadioDay 2016, journ\u00e9e annuelle de la radio suisse qui s’est d\u00e9roul\u00e9e \u00e0 Zurich le 25 ao\u00fbt dernier, la soci\u00e9t\u00e9 danoise conceptrice du logiciel RadioAnalyzer a permis de bousculer des id\u00e9es re\u00e7ues au sujet de la consommation radio. En effet, selon les r\u00e9sultats d’analyses des donn\u00e9es recueillies par cette application, utilis\u00e9e par de […]<\/p>\n","protected":false},"author":3,"featured_media":4098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12,13],"tags":[200,98,214,43],"class_list":["post-4096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue","category-top","tag-audience-digitale","tag-audience-internet-mobile","tag-radios-digitales","tag-radios-numeriques","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nRadioAnalyzer bouscule les id\u00e9es re\u00e7ues au sujet de la consommation radio - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"Selon les r\u00e9sultats d'analyses des donn\u00e9es du logiciel RadioAnalyzer, les auditeurs des radios commerciales zappent tr\u00e8s peu les \u00e9crans de publicit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/radioanalyzer-bouscule-idees-recues-de-consommation-radio\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RadioAnalyzer bouscule les id\u00e9es re\u00e7ues au sujet de la consommation radio - 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