{"id":3986,"date":"2016-07-13T17:52:44","date_gmt":"2016-07-13T16:52:44","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=3986"},"modified":"2016-07-13T17:52:44","modified_gmt":"2016-07-13T16:52:44","slug":"adolescents-americains-boudent-offres-payantes-de-musique-streaming","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/adolescents-americains-boudent-offres-payantes-de-musique-streaming\/","title":{"rendered":"Les adolescents am\u00e9ricains boudent les offres payantes de musique en streaming"},"content":{"rendered":"<p><strong>Bas\u00e9 sur une \u00e9tude r\u00e9alis\u00e9e en mai 2016 sur un panel de 3014 am\u00e9ricains sond\u00e9s, le rapport de \u00ab\u00a0The Music Business Association\u00a0\u00bb (Music Biz) et \u00ab\u00a0data partner LOOP\u00a0\u00bb (Lots of Online People) met en lumi\u00e8re leur choix d&rsquo;\u00e9coute et leurs habitudes d&rsquo;achat de musique.<\/strong><\/p>\n<p>Le streaming repr\u00e9sente 51% du temps d&rsquo;\u00e9coute totale sur une journ\u00e9e pour les 15-19 ans, par rapport \u00e0 la moyenne de 24% tout \u00e2ge confondu. Cette cat\u00e9gorie passe seulement \u00e0 12% de son temps en moyenne \u00e0 l&rsquo;\u00e9coute d&rsquo;une radio hertzienne.<\/p>\n<p>18% des consommateurs de musique en ligne d\u00e9clarent avoir eu acc\u00e8s \u00e0 une offre Premium \u00e0 travers un essai gratuit, une op\u00e9ration promotionnelle, ou l&rsquo;utilisation du compte d&rsquo;un ami. Pour les adolescents, ce taux passe \u00e0 24%. Mais ils ne renouvellent pas majoritairement leurs abonnements payants.<\/p>\n<p>Ils montrent une nette pr\u00e9f\u00e9rence pour l&rsquo;usage du smartphone, qu&rsquo;ils utilisent \u00e0 41% de leur temps d&rsquo;\u00e9coute. Pour la population en g\u00e9n\u00e9ral, les t\u00e9l\u00e9phones repr\u00e9sentent une part de 18% alors que les r\u00e9cepteurs radio sont \u00e0 33%.<\/p>\n<p>Enfin, ce rapport montre que YouTube est la principale source de d\u00e9couverte de la musique pour la population (34%) ainsi que pour les 15-19 (56%), tr\u00e8s loin devant la radio AM \/ FM.<\/p>\n<p>Source : <a href=\"https:\/\/musicbiz.org\/news\/music-bizloop-study-millennials-turn-radio-embrace-streaming\/\" target=\"_blank\">Music Biz<\/a><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/171806686?title=0&amp;byline=0&amp;portrait=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bas\u00e9 sur une \u00e9tude r\u00e9alis\u00e9e en mai 2016 sur un panel de 3014 am\u00e9ricains sond\u00e9s, le rapport de \u00ab\u00a0The Music Business Association\u00a0\u00bb (Music Biz) et \u00ab\u00a0data partner LOOP\u00a0\u00bb (Lots of Online People) met en lumi\u00e8re leur choix d&rsquo;\u00e9coute et leurs habitudes d&rsquo;achat de musique. Le streaming repr\u00e9sente 51% du temps d&rsquo;\u00e9coute totale sur une journ\u00e9e [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-3986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les adolescents am\u00e9ricains boudent les offres payantes de musique en streaming - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"Le streaming repr\u00e9sente 51% du temps d&#039;\u00e9coute totale sur une journ\u00e9e pour les 15-19 ans, par rapport \u00e0 la moyenne de 24% tout \u00e2ge confondu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/adolescents-americains-boudent-offres-payantes-de-musique-streaming\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les adolescents am\u00e9ricains boudent les offres payantes de musique en streaming - 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