{"id":390,"date":"2013-11-04T11:52:29","date_gmt":"2013-11-04T10:52:29","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=390"},"modified":"2013-11-04T11:52:44","modified_gmt":"2013-11-04T10:52:44","slug":"servir-promotion","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/servir-promotion\/","title":{"rendered":"A quoi doit servir une promotion ?"},"content":{"rendered":"<p><strong>Une promotion est un message r\u00e9current diffus\u00e9 tout au long de la journ\u00e9e. Il peut avoir diff\u00e9rents usages :<\/strong><\/p>\n<ul>\n<li>Faire la promotion d&rsquo;une \u00e9mission de votre webradio. Il s&rsquo;agit l\u00e0 d&rsquo;un spot vantant, par exemple, un nouveau programme, une nouvelle grille, un nouvel animateur.<\/li>\n<li>Faire la promotion de vos op\u00e9rations sp\u00e9ciales. Il s&rsquo;agit l\u00e0 d&rsquo;informer vos auditeurs des \u00e9missions sp\u00e9ciales que vous allez leur proposer (l&rsquo;anniversaire de la radio, les \u00e9missions de fin d&rsquo;ann\u00e9e,&#8230;)<\/li>\n<li>Faire la promotion des \u00e9v\u00e9nements dont vous \u00eates partenaires. On ne parle pas l\u00e0 d&rsquo;une \u00e9mission en particulier mais d&rsquo;un \u00e9v\u00e9nement dont votre webradio, dans le cadre d&rsquo;un partenariat, assure la promotion.<\/li>\n<li>Faire la promotion de votre site Internet.\u00a0 Le but est d&rsquo;envoyer vos auditeurs vers votre propre site web afin de r\u00e9duire les connections via les autres plate-formes Internet.<\/li>\n<\/ul>\n<p><strong>Que doit contenir une promotion ?<\/strong><\/p>\n<p>Quel que soit l&rsquo;objet de votre spot, il faut que le message soit clair, simple et efficace. Autrement dit, le but est d&rsquo;abord de d\u00e9finir tous les \u00e9l\u00e9ments qui, au minimum, doivent figurer dans votre promotion (date, heure, nom de l&rsquo;\u00e9mission, adresse du site ou num\u00e9ro de t\u00e9l\u00e9phone pour les renseignements,&#8230;).<br \/>\nLorsque vous avez d\u00e9termin\u00e9 cela, trouvez les arguments qui vont convaincre vos auditeurs. Dites-leur pourquoi il faut \u00e9couter cette \u00e9mission, pourquoi il faut aller sur votre site Internet, pourquoi il faut aller assister \u00e0 ce concert dont votre radio est partenaire&#8230; Sachez vendre votre produit !<br \/>\nUne fois que vous avez les infos pratiques et les bons arguments, vous pouvez r\u00e9diger votre message. Faites un texte le plus court possible car votre promotion ne doit pas exc\u00e9der 30 secondes.<\/p>\n<p><strong>Comment enregistrer votre promotion ?<\/strong><\/p>\n<p>L\u00e0 encore, faites simple. Evitez de passer des heures \u00e0 enregistrer un spot compliqu\u00e9 avec de nombreux effets et un montage fastidieux. Un bed (fond musical) tr\u00e8s basique (et coh\u00e9rent avec l&rsquo;univers musical de votre radio) et une voix bien pos\u00e9e feront parfaitement l&rsquo;affaire. Le but est que le message passe, pas de faire le plus beau spot de promo du monde.<\/p>\n<p><strong>A quelle heure faut-il la programmer et avec quelle fr\u00e9quence de r\u00e9p\u00e9tition ?<\/strong><\/p>\n<p>La plage horaire id\u00e9ale est bien s\u00fbr celle \u00e0 laquelle votre audience est la plus forte mais aussi, si possible, celle \u00e0 laquelle les auditeurs les plus concern\u00e9s par votre promo seront \u00e0 l&rsquo;\u00e9coute. Il faut donc essayer de cibler.<br \/>\nUn exemple : si votre promo concerne un festival de rock, l&rsquo;id\u00e9al est de programmer le spot pendant une \u00e9mission de rock live, afin de maximiser les chances de toucher la bonne cible. Ne matraquez pas vos promotions, cela risque de perturber la fluidit\u00e9 de votre programme musical. Le m\u00eame spot toutes les 60 minutes, c&rsquo;est largement suffisant.<br \/>\nIl faut utiliser les promotions sans trop exag\u00e9rer, c&rsquo;est un excellent moyen de \u00ab\u00a0vendre\u00a0\u00bb et d&rsquo;expliquer \u00e0 vos auditeurs ce que propose votre radio. C&rsquo;est l\u00e0 que se joue aussi une partie de l&rsquo;image de votre radio. Les promotions sont donc tr\u00e8s importantes.<\/p>\n<p>Article r\u00e9dig\u00e9 par Nicolas Goyet<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une promotion est un message r\u00e9current diffus\u00e9 tout au long de la journ\u00e9e. Il peut avoir diff\u00e9rents usages : Faire la promotion d&rsquo;une \u00e9mission de votre webradio. Il s&rsquo;agit l\u00e0 d&rsquo;un spot vantant, par exemple, un nouveau programme, une nouvelle grille, un nouvel animateur. Faire la promotion de vos op\u00e9rations sp\u00e9ciales. Il s&rsquo;agit l\u00e0 d&rsquo;informer [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A quoi doit servir une promotion ? - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/servir-promotion\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A quoi doit servir une promotion ? - Lawebradio.com - Actualit\u00e9s des radios digitales\" \/>\n<meta property=\"og:description\" content=\"Une promotion est un message r\u00e9current diffus\u00e9 tout au long de la journ\u00e9e. Il peut avoir diff\u00e9rents usages : Faire la promotion d&rsquo;une \u00e9mission de votre webradio. Il s&rsquo;agit l\u00e0 d&rsquo;un spot vantant, par exemple, un nouveau programme, une nouvelle grille, un nouvel animateur. Faire la promotion de vos op\u00e9rations sp\u00e9ciales. 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