{"id":3879,"date":"2016-06-20T12:09:33","date_gmt":"2016-06-20T11:09:33","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=3879"},"modified":"2016-06-20T12:10:33","modified_gmt":"2016-06-20T11:10:33","slug":"consommation-de-linternet-mobile-progression-de-28-monde-2016","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/consommation-de-linternet-mobile-progression-de-28-monde-2016\/","title":{"rendered":"La consommation de l&rsquo;Internet mobile est en progression de +28% dans le monde en 2016"},"content":{"rendered":"<p><strong>Selon Zenith, une soci\u00e9t\u00e9 de Publicis Media, 3\u00e8me Groupe mondial de communication et leader mondial du num\u00e9rique avec 52% du revenu dans le digital, 71% de la consommation Internet est d\u00e9sormais mobile d\u2019apr\u00e8s les r\u00e9sultats du rapport Consumption Forecasts permettant de mesurer la consommation m\u00e9dia dans 71 pays.<\/strong><\/p>\n<p>La TV conserve toujours la premi\u00e8re position en temps pass\u00e9 avec 177 minutes par jour en 2015 devant Internet \u00e0 110 minutes. Selon les estimations de Zenith, la part de la TV passerait de 41% en 2015 \u00e0 31% en 2018. A noter que la croissance du Web a g\u00e9n\u00e9r\u00e9 un gain de +7,9% de la consommation globale entre 2010 et 2015 (de 403 minutes \u00e0 435 minutes par jour). En 2016, la progression est estim\u00e9e \u00e0 +1,4%, +1,2% en 2017 et +0,4% en 2018.<\/p>\n<p>Le 1er support d\u2019acc\u00e8s \u00e0 Internet est d\u00e9sormais le mobile avec 86 minutes par jour (une progression de +28% en 2016) contre 36 pour les ordinateurs de bureau (qui baisse de -15,8%).<\/p>\n<p>Dans le m\u00eame temps, les autres m\u00e9dias (y compris Internet fixe) baissent de -3,4%. L\u2019acc\u00e8s \u00e0 Internet via le cin\u00e9ma de -0,5%, l\u2019outdoor de -0,8%, la TV de -1,5%, la radio hertzienne de -2,4%, les quotidiens de -5,6% et les magazines de -6,7%. Globalement la croissance d\u2019Internet a g\u00e9n\u00e9r\u00e9 un gain de +7,9% de la consommation globale entre 2010 et 2015 (de 403 minutes \u00e0 435 minutes par jour).<\/p>\n<p>Source : <a href=\"http:\/\/www.zenithoptimedia.com\/\" target=\"_blank\">http:\/\/www.zenithoptimedia.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon Zenith, une soci\u00e9t\u00e9 de Publicis Media, 3\u00e8me Groupe mondial de communication et leader mondial du num\u00e9rique avec 52% du revenu dans le digital, 71% de la consommation Internet est d\u00e9sormais mobile d\u2019apr\u00e8s les r\u00e9sultats du rapport Consumption Forecasts permettant de mesurer la consommation m\u00e9dia dans 71 pays. La TV conserve toujours la premi\u00e8re position [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[269,200,98,514],"class_list":["post-3879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top","tag-applications-mobiles","tag-audience-digitale","tag-audience-internet-mobile","tag-telephone-mobile","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La consommation de l&#039;Internet mobile est en progression de +28% dans le monde en 2016 - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"Le 1er support d\u2019acc\u00e8s \u00e0 Internet en 2016 est le mobile avec 86 minutes par jour (+28%) contre 36 pour les ordinateurs de bureau (qui baisse de -15,8%).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/consommation-de-linternet-mobile-progression-de-28-monde-2016\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La consommation de l&#039;Internet mobile est en progression de +28% dans le monde en 2016 - 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