{"id":3861,"date":"2016-06-16T11:07:52","date_gmt":"2016-06-16T10:07:52","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=3861"},"modified":"2016-06-17T08:45:48","modified_gmt":"2016-06-17T07:45:48","slug":"mediametrie-pris-otage-bruno-guillon","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/mediametrie-pris-otage-bruno-guillon\/","title":{"rendered":"M\u00e9diam\u00e9trie pris en otage par l’animateur Bruno Guillon ?"},"content":{"rendered":"

Comme nous le d\u00e9veloppions dans notre article intitul\u00e9 \u00ab\u00a0Peut-on encore se fier aux r\u00e9sultats de l\u2019enqu\u00eate 126 000 Radio de M\u00e9diam\u00e9trie ?<\/a>\u00a0\u00bb voici un nouveau \u00ab\u00a0scandale\u00a0\u00bb dont Bruno Guillon, l’animateur de la matinale sur Fun Radio, fait l’objet.<\/strong><\/p>\n

Il est accus\u00e9 de manipuler et fausser ses audiences par NRJ Group, Next Radio, Skyrock et les Ind\u00e9s Radios qui ont d\u00e9pos\u00e9 une plainte selon le site www.jeanmarcmorandini.com<\/a> et demandent \u00e0 M\u00e9diam\u00e9trie de stopper imm\u00e9diatement la vague de mesure en cours qui serait totalement fauss\u00e9e.<\/p>\n

Sachant que cette mesure d\u2019audience est r\u00e9alis\u00e9e par t\u00e9l\u00e9phone tous les jours entre 17h30 et 21h30, Bruno Guillon demande \u00e0 ses auditeurs, non seulement de r\u00e9pondre syst\u00e9matiquement s’ils sont interrog\u00e9s par M\u00e9diam\u00e9trie, mais surtout de mentir sur leur v\u00e9ritable choix d’\u00e9coute et leur dur\u00e9e.<\/p>\n

Les radios \u00ab\u00a0l\u00e9s\u00e9es\u00a0\u00bb estiment donc que la vague de sondage portant sur les mois d’Avril, Mai et Juin 2016 est totalement fauss\u00e9e par cette op\u00e9ration \u00ab\u00a0frauduleuse\u00a0\u00bb. Elles demandent donc la suspension imm\u00e9diate du sondage et, fait exceptionnel, qu’aucune audience ne soit publi\u00e9e apr\u00e8s le 15 juillet, moment clef o\u00f9 les r\u00e9sultats de ces 3 mois doivent \u00eatre rendus publics.<\/p>\n

Assisterait-on \u00e0 une bagarre de poissonniers et \u00e0 une remise en question du mod\u00e8le d’\u00e9valuation des audiences hertziennes ?<\/p>\n

Pour autant, pouvons-nous confirmer l’authenticit\u00e9 de l’audience mensuelle des radios digitales fran\u00e7aises calcul\u00e9e par l’APCM (Alliance pour les Chiffres de la Presse et des M\u00e9dias) ? Sachant qu’il est tr\u00e8s facile techniquement d’augmenter artificiellement les \u00e9coutes actives d’un flux digital, les marchands de lessive risquent d’h\u00e9siter avant d’engager leurs budgets publicitaires sur ces supports peu fiables quand \u00e0 un retour sur investissement.<\/p>\n

Il est d’ailleurs tr\u00e8s curieux de la part de l’APCM de valoriser l’audience d’une radio digitale sur ses \u00ab\u00a0Ecoutes Actives\u00a0\u00bb, sur le m\u00eame mod\u00e8le qu’une FM et non pas sur sa \u00ab\u00a0Dur\u00e9e d’Ecoute Moyenne\u00a0\u00bb, une pratique plus adapt\u00e9e \u00e0 l’\u00e9coute du format num\u00e9rique et qui est plus difficile \u00e0 g\u00e9n\u00e9rer artificiellement. Selon de nombreuses \u00e9tudes publi\u00e9es par M\u00e9diam\u00e9trie, l’\u00e9coute de la radio digitale est plus \u00e9tendue sur la journ\u00e9e contrairement \u00e0 l’\u00e9coute de la FM qui se fait principalement lors des d\u00e9placements en voiture. Les consommations sont donc totalement diff\u00e9rentes et pourtant elles ne sont pas valoris\u00e9es dans la communication et le rapport concernant le classement des radios fran\u00e7aises les plus diffus\u00e9es sur Internet.<\/p>\n

Sans vouloir colporter de vilaines rumeurs, \u00e0 la fa\u00e7on de l’animateur d’Europe 1 sp\u00e9cialis\u00e9 dans le buzz m\u00e9diatique, on peut se demander l\u00e9gitimement si les quelques adh\u00e9rents \u00e0 ce sondage mensuel r\u00e9alis\u00e9 par l’APCM, (toutes les radios FM diffusant sur le net n’y adh\u00e8rent pas), n’ont pas une certaine influence sur les r\u00e9sultats sachant que le groupe \u00e0 la panth\u00e8re et ses marques voisines truste sans partage ce classement sur les fameuses \u00ab\u00a0Ecoutes Actives\u00a0\u00bb depuis sa cr\u00e9ation en juin 2013 ?<\/p>\n

A noter, enfin, que l’APCM m\u00e9lange \u00e9trangement les \u00ab\u00a0Pures Players\u00a0\u00bb (Radios diffusant uniquement sur le net) et les FM diffusant sur le Net dans ses r\u00e9sultats d’\u00e9coutes actives en France. Un non sens, puisque la vocation premi\u00e8re d’une radio digitale est de s’affranchir des barri\u00e8res g\u00e9ographiques et de toucher une audience mondiale. Encore un amalgame qui favorise, sans aucun doute, certaines FM nationales !<\/p>\n","protected":false},"excerpt":{"rendered":"

Comme nous le d\u00e9veloppions dans notre article intitul\u00e9 \u00ab\u00a0Peut-on encore se fier aux r\u00e9sultats de l\u2019enqu\u00eate 126 000 Radio de M\u00e9diam\u00e9trie ?\u00a0\u00bb voici un nouveau \u00ab\u00a0scandale\u00a0\u00bb dont Bruno Guillon, l’animateur de la matinale sur Fun Radio, fait l’objet. Il est accus\u00e9 de manipuler et fausser ses audiences par NRJ Group, Next Radio, Skyrock et les […]<\/p>\n","protected":false},"author":3,"featured_media":3862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12,13],"tags":[200,21,201,197,30,956],"class_list":["post-3861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue","category-top","tag-audience-digitale","tag-audiences","tag-classement-ojd","tag-ecoutes-actives","tag-mediametrie","tag-ojd-acpm","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nM\u00e9diam\u00e9trie pris en otage par l'animateur Bruno Guillon ? - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"Assisterait-on \u00e0 une bagarre de poissonniers et \u00e0 une remise en question du mod\u00e8le d'\u00e9valuation des audiences hertziennes... et des audiences digitales ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/mediametrie-pris-otage-bruno-guillon\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9diam\u00e9trie pris en otage par l'animateur Bruno Guillon ? 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