{"id":3845,"date":"2016-06-14T08:25:25","date_gmt":"2016-06-14T07:25:25","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=3845"},"modified":"2016-06-14T08:25:25","modified_gmt":"2016-06-14T07:25:25","slug":"gamned-etend-offre-radio-digitale","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/gamned-etend-offre-radio-digitale\/","title":{"rendered":"Gamned \u00e9tend son offre avec la radio digitale"},"content":{"rendered":"<p><strong>Le trading desk ind\u00e9pendant Gamned propose d\u00e9sormais aux annonceurs la possibilit\u00e9 de toucher leurs cibles sur un canal suppl\u00e9mentaire en programmatique : les radios digitales.<\/strong><\/p>\n<p>\u00ab\u00a0L\u2019achat programmatique nous permet de rentrer dans l\u2019\u00e8re de l\u2019optimisation. Cette pratique est d\u2019ailleurs d\u00e9j\u00e0 bien \u00e9tablie pour mener des campagnes \u00e0 la performance dans le domaine du display (affichage web banni\u00e8res ou vid\u00e9o). Les agences et annonceurs ont vite compris tous les b\u00e9n\u00e9fices qu\u2019ils pourraient en tirer. L\u2019analyse algorithmique de donn\u00e9es permet d\u2019optimiser en temps r\u00e9el les objectifs de communication d\u2019une marque. Les internautes doivent disposer de messages publicitaires diff\u00e9rents selon leur profil (localisation, appareil depuis lequel la personne se connecte, centres d\u2019int\u00e9r\u00eats, sexe, \u00e2ge&#8230;) : la publicit\u00e9 devient ainsi plus pertinente, donc plus efficace, tout en restant respectueuse des consommateurs. C\u2019est sans surprise que cette technologie s\u2019impose et repr\u00e9sentera 70 % des achats publicitaires d\u2019ici trois ans\u00a0\u00bb, assure Edgar Baudin, DG et co-fondateur de Gamned!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3847 size-full\" title=\"Gamned \u00e9tend son offre avec la radio digitale\" src=\"http:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2016\/06\/ima02-gamned062016.jpg\" alt=\"Gamned \u00e9tend son offre avec la radio digitale\" width=\"186\" height=\"186\" srcset=\"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2016\/06\/ima02-gamned062016.jpg 186w, https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2016\/06\/ima02-gamned062016-150x150.jpg 150w, https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2016\/06\/ima02-gamned062016-50x50.jpg 50w, https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2016\/06\/ima02-gamned062016-125x125.jpg 125w\" sizes=\"auto, (max-width: 186px) 100vw, 186px\" \/>Cette nouvelle offre va renforcer la capacit\u00e9 de ce trading desk de proposer aux annonceurs un contact complet avec les consommateurs, quel que soit le canal.<\/p>\n<p>\u00ab\u00a0Nous sommes d\u00e9sormais capables de toucher un individu tout au long de sa journ\u00e9e : offline, radio, navigation web et mobile via des formats mieux int\u00e9gr\u00e9s, toujours plus cibl\u00e9s et encore plus impactants afin de conserver l\u2019int\u00e9r\u00eat du consommateur !\u00a0\u00bb<\/p>\n<p>\u2022 En savoir plus : <a href=\"http:\/\/www.gamned.com\/\" target=\"_blank\">http:\/\/www.gamned.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le trading desk ind\u00e9pendant Gamned propose d\u00e9sormais aux annonceurs la possibilit\u00e9 de toucher leurs cibles sur un canal suppl\u00e9mentaire en programmatique : les radios digitales. \u00ab\u00a0L\u2019achat programmatique nous permet de rentrer dans l\u2019\u00e8re de l\u2019optimisation. Cette pratique est d\u2019ailleurs d\u00e9j\u00e0 bien \u00e9tablie pour mener des campagnes \u00e0 la performance dans le domaine du display (affichage [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12,13],"tags":[200,98,1004,953],"class_list":["post-3845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue","category-top","tag-audience-digitale","tag-audience-internet-mobile","tag-programmatique","tag-publicite-sur-internet","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gamned \u00e9tend son offre avec la radio digitale - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"Gamned propose d\u00e9sormais aux annonceurs la possibilit\u00e9 de toucher leurs cibles sur un canal suppl\u00e9mentaire en programmatique : les radios digitales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/gamned-etend-offre-radio-digitale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamned \u00e9tend son offre avec la radio digitale - 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