{"id":3719,"date":"2016-04-18T21:27:48","date_gmt":"2016-04-18T20:27:48","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=3719"},"modified":"2016-04-18T21:38:15","modified_gmt":"2016-04-18T20:38:15","slug":"675-francais-utilisent-smartphone-surfer-net","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/675-francais-utilisent-smartphone-surfer-net\/","title":{"rendered":"67,5% des Fran\u00e7ais utilisent leur smartphone pour surfer sur le Net"},"content":{"rendered":"

Selon l’\u00e9tude M\u00e9diam\u00e9trie pour le mois de janvier 2016, l’audience fran\u00e7aise du Web s’affirme d\u00e9sormais par les supports mobiles.<\/strong><\/p>\n

On compte 6,6 millions de tablonautes et 1,8 million de mobinautes suppl\u00e9mentaires par rapport \u00e0 janvier 2015. 44,5% des Fran\u00e7ais se sont connect\u00e9s \u00e0 une tablette et 67,5% \u00e0 un smartphone pour surfer sur Internet. Mais l’ordinateur reste encore incontournable avec 82,2% d’utilisateurs en janvier 2016.<\/p>\n

En r\u00e9sum\u00e9, ce sont 45,5 millions d’internautes de 15 ans et plus, pr\u00e8s de 9 Fran\u00e7ais sur 10 (87,9%) qui se sont rendus sur le Web depuis un ordinateur, un mobile ou une tablette sur cette p\u00e9riode.<\/p>\n

L’usage de l’ordi combin\u00e9, avec au moins un \u00e9cran mobile pour se connecter, progresse de 3 points de plus qu’en janvier 2015 avec 68,6% d’utilisateurs de 15 ans et plus. Cette pratique est plus importante chez les CSP+ (regroupant les chefs d\u2019entreprises, les artisans et commer\u00e7ants, les cadres, les professions intellectuelles sup\u00e9rieures et les professions interm\u00e9diaires) car elle concerne 9 personnes sur 10, soit 90,2%. Sachant que les CSP+ repr\u00e9sentent environ 25% de la population et plus de 12 millions d\u2019individus, ils sont une cible privil\u00e9gi\u00e9e des actions marketing \u00e0 cause du pouvoir d\u2019achat et des modes de consommation de ses composantes.<\/p>\n

Enfin, l’usage exclusif des supports mobiles se d\u00e9veloppe de plus en plus chez les jeunes avec 9,1% des 15 \u00e0 24 ans contre 3,9% en janvier 2015.<\/p>\n

\"67,5%<\/p>\n","protected":false},"excerpt":{"rendered":"

Selon l’\u00e9tude M\u00e9diam\u00e9trie pour le mois de janvier 2016, l’audience fran\u00e7aise du Web s’affirme d\u00e9sormais par les supports mobiles. On compte 6,6 millions de tablonautes et 1,8 million de mobinautes suppl\u00e9mentaires par rapport \u00e0 janvier 2015. 44,5% des Fran\u00e7ais se sont connect\u00e9s \u00e0 une tablette et 67,5% \u00e0 un smartphone pour surfer sur Internet. Mais […]<\/p>\n","protected":false},"author":3,"featured_media":3720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[269,200,98,30,335,514],"class_list":["post-3719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top","tag-applications-mobiles","tag-audience-digitale","tag-audience-internet-mobile","tag-mediametrie","tag-smartphone","tag-telephone-mobile","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n67,5% des Fran\u00e7ais utilisent leur smartphone pour surfer sur le Net - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"Selon l'\u00e9tude M\u00e9diam\u00e9trie pour le mois de janvier 2016, l'audience fran\u00e7aise du Web s'affirme d\u00e9sormais par les supports mobiles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/675-francais-utilisent-smartphone-surfer-net\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"67,5% des Fran\u00e7ais utilisent leur smartphone pour surfer sur le Net - 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