{"id":3432,"date":"2016-01-27T14:37:22","date_gmt":"2016-01-27T13:37:22","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=3432"},"modified":"2016-01-27T18:21:45","modified_gmt":"2016-01-27T17:21:45","slug":"les-futurs-enjeux-de-la-radio-digitale-payante-ou-gratuite","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/les-futurs-enjeux-de-la-radio-digitale-payante-ou-gratuite\/","title":{"rendered":"Les futurs enjeux de la radio digitale : Payante ou gratuite ?"},"content":{"rendered":"

Au cours de ces 10 derni\u00e8res ann\u00e9es, l’\u00e9coute des radios digitales aux USA est pass\u00e9e de 2% \u00e0 44% pour les plus de 12 ans. La croissance est encore plus significative chez les 12-24 avec plus de 69%.<\/strong><\/p>\n

En France, le mod\u00e8le du \u00ab\u00a0human curation\u00a0\u00bb, choix \u00e9ditorial des titres diffus\u00e9s sur une radio en ligne assur\u00e9 par un DJ et non automatis\u00e9 par des algorithmes, semble \u00eatre privil\u00e9gi\u00e9 par les auditeurs \u00e0 en croire les scores d’audience relev\u00e9s mensuellement en France par l’OJD ACPM.<\/p>\n

Tandis que le revenu du streaming est pass\u00e9 de 21% \u00e0 27% du total des ventes de musique sur la seule p\u00e9riode de 2013 \u00e0 2014. Les inscriptions sur ces plateformes d’\u00e9coute ont tripl\u00e9s en 4 ans. En 2011, ils \u00e9taient 1,8 millions d’inscrits. Aujourd’hui, ils repr\u00e9sentent 7,7 millions d’utilisateurs de ce mode de consommation d\u00e9mat\u00e9rialis\u00e9.<\/p>\n

Mais le mod\u00e8le de la radio digitale financ\u00e9 par de la publicit\u00e9 est en train de remporter la mise sur les offres payantes. En effet, iHeartRadio vient de publier ses r\u00e9sultats pour le dernier trimestre 2015 et annonce avoir d\u00e9pass\u00e9 les 80 millions d’utilisateurs. Totalement gratuite, cette radio digitale, financ\u00e9e par la publicit\u00e9 audio, propose plusieurs chaines th\u00e9matiques. Ce nouveau leader aurait-il trouv\u00e9 le mod\u00e8le \u00e9conomique id\u00e9al face \u00e0 Apple Music et ses 10 millions de comptes payants ou Spotify et ses 5 millions d’abonn\u00e9s ? Il semblerait que le grande majorit\u00e9 du public am\u00e9ricain ne soit pas pr\u00eate \u00e0 payer pour \u00e9couter.<\/p>\n

Cela tombe plut\u00f4t bien car de nombreux annonceurs engagent de plus en plus de campagnes publicitaires sur ce m\u00e9dia qui assure des retours sur investissement facilement quantifiables. La pr\u00e9cision des outils li\u00e9s \u00e0 la radio en ligne assure que votre message soit entendu par la bonne audience au bon moment. On peut facilement cibler l’auditeur en fonction de crit\u00e8res de segmentation pr\u00e9cis et b\u00e9n\u00e9ficier de statistiques en temps r\u00e9el.<\/p>\n

C’est pourquoi le march\u00e9 publicitaire de l’audionum\u00e9rique attire de plus en plus d’investisseur comme la prise de participation, en d\u00e9cembre 2015, de la multinationale Vivendi dans le capital de Radionomy Group, plate-forme de streaming audio propri\u00e9taire de TargetSpot, le plus grand r\u00e9seau de publicit\u00e9 audio num\u00e9rique aux Etats-Unis et en Europe.<\/p>\n

Plus d’infos :
\n\u2022 TargetSpot : https:\/\/www.targetspot.com\/fr<\/a>
\n\u2022 ACPM OJD : http:\/\/www.ojd.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Au cours de ces 10 derni\u00e8res ann\u00e9es, l’\u00e9coute des radios digitales aux USA est pass\u00e9e de 2% \u00e0 44% pour les plus de 12 ans. La croissance est encore plus significative chez les 12-24 avec plus de 69%. En France, le mod\u00e8le du \u00ab\u00a0human curation\u00a0\u00bb, choix \u00e9ditorial des titres diffus\u00e9s sur une radio en ligne […]<\/p>\n","protected":false},"author":3,"featured_media":3433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[854,226,956,296,160,58,337],"class_list":["post-3432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top","tag-apple-music","tag-iheartradio","tag-ojd-acpm","tag-radionomy-group","tag-spotify","tag-streaming-audio","tag-targetspot","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nLes futurs enjeux de la radio digitale : Payante ou gratuite ? - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"Au cours de ces 10 derni\u00e8res ann\u00e9es, l'\u00e9coute des webradios aux USA est pass\u00e9e de 2% \u00e0 44% pour les plus de 12 ans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/les-futurs-enjeux-de-la-radio-digitale-payante-ou-gratuite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les futurs enjeux de la radio digitale : Payante ou gratuite ? 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