{"id":3042,"date":"2015-10-20T14:12:46","date_gmt":"2015-10-20T13:12:46","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=3042"},"modified":"2015-10-20T14:12:46","modified_gmt":"2015-10-20T13:12:46","slug":"barometre-publicitaire-de-la-radio-2-0-sur-le-1er-semestre-2015","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/barometre-publicitaire-de-la-radio-2-0-sur-le-1er-semestre-2015\/","title":{"rendered":"Barom\u00e8tre publicitaire de la Radio 2.0 sur le 1er semestre 2015"},"content":{"rendered":"

Kantar Media r\u00e9v\u00e8le les tendances sur la Radio 2.0 entre janvier et septembre 2015 en collaboration avec Spotify, Deezer et TargetSpot sur la base de d\u00e9claratifs secteurs, annonceurs en volume d\u2019impressions servies.<\/strong><\/p>\n

L’activit\u00e9 publicitaire est en forte progression +37% par rapport \u00e0 la p\u00e9riode de janvier \u00e0 septembre 2014 avec 290,3 millions d’impressions services.<\/p>\n

\"ima2-barometre-radio-20-kantar-media-102015\"<\/p>\n

La distribution repr\u00e9sente le premier secteur tr\u00e8s actif sur la radio en ligne : 24%.
\nTandis que les services (14%), le voyage tourisme (10%), les boissons (9%), l’automobile (7%), l’\u00e9dition (6%), l’alimentation (5%), les t\u00e9l\u00e9communications (4%), l’information m\u00e9dia (4%) et la culture loisirs (3%) se partagent les autres places du classement.<\/p>\n

\"ima4-barometre-radio-20-kantar-media-102015\"<\/p>\n

A noter que la Grande Consommation r\u00e9alise 17% de l’activit\u00e9 publicitaire et que le portefeuille d’annonceurs est en plein d\u00e9veloppement : +15% par rapport \u00e0 janvier\/septembre 2014.<\/p>\n

Meetic est le premier annonceur du classement des 10 principales marques communiquant massivement sur la radio digitale avec 19,7 millions d’impressions servies.<\/p>\n

\"ima3-barometre-radio-20-kantar-media-102015\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Kantar Media r\u00e9v\u00e8le les tendances sur la Radio 2.0 entre janvier et septembre 2015 en collaboration avec Spotify, Deezer et TargetSpot sur la base de d\u00e9claratifs secteurs, annonceurs en volume d\u2019impressions servies. L’activit\u00e9 publicitaire est en forte progression +37% par rapport \u00e0 la p\u00e9riode de janvier \u00e0 septembre 2014 avec 290,3 millions d’impressions services. La […]<\/p>\n","protected":false},"author":3,"featured_media":3046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[685,557,682,375,31],"class_list":["post-3042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top","tag-barometre-radio-2-0","tag-depenses-publicitaires","tag-kantar-media-ad-intelligence","tag-pubs-radios","tag-radio-2-0","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nBarom\u00e8tre publicitaire de la Radio 2.0 sur le 1er semestre 2015 - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"Kantar Media r\u00e9v\u00e8le les tendances sur la Radio 2.0 entre janvier et septembre 2015 en collaboration avec Spotify, Deezer et TargetSpot.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/barometre-publicitaire-de-la-radio-2-0-sur-le-1er-semestre-2015\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barom\u00e8tre publicitaire de la Radio 2.0 sur le 1er semestre 2015 - 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