{"id":2864,"date":"2015-08-31T12:43:47","date_gmt":"2015-08-31T11:43:47","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=2864"},"modified":"2015-08-31T12:52:02","modified_gmt":"2015-08-31T11:52:02","slug":"apple-music-succes-ou-echec","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/apple-music-succes-ou-echec\/","title":{"rendered":"Apple Music : Succ\u00e8s ou \u00e9chec ?"},"content":{"rendered":"<p><strong>Une \u00e9tude, r\u00e9alis\u00e9e durant le mois d&rsquo;ao\u00fbt 2015 par MusicWatch sur un panel de 5000 personnes de plus de 13 ans r\u00e9sidant aux USA, r\u00e9v\u00e8le que l&rsquo;effet de curiosit\u00e9 pass\u00e9, Apple Music ne rencontrerait pas le succ\u00e8s attendu et ne retiendrait pas les utilisateurs.<\/strong><\/p>\n<p>Cinq semaines apr\u00e8s le lancement de sa plate-forme de streaming audio en juin 2015, Eddy Cue, vice-pr\u00e9sident d&rsquo;Apple en charge des services en ligne, annon\u00e7ait 11 millions d&rsquo;inscrits \u00e0 cette nouvelle offre destin\u00e9e \u00e0 concurrencer les acteurs historiques tels que Spotify, Deezer ou Qobuz.<\/p>\n<p>Selon l&rsquo;analyse du cabinet d&rsquo;\u00e9tudes am\u00e9ricain sp\u00e9cialis\u00e9 dans l&rsquo;\u00e9tude du march\u00e9 de la musique et du livre, parmi les inscrits, 48% affirment ne plus utiliser Apple Music et 61% auraient coup\u00e9 le renouvellement automatique de leur abonnement. La curiosit\u00e9 et la p\u00e9riode de 90 jours d&rsquo;abonnements gratuits sembleraient avoir boost\u00e9 temporairement l&rsquo;acc\u00e8s \u00e0 ce nouveau service sans engendrer un v\u00e9ritable engouement.<\/p>\n<p>A noter que 30% des utilisateurs d&rsquo;Apple Music \u00e9couteraient Beats 1, la radio digitale anim\u00e9e par Zane Lowe et son \u00e9quipe de DJ dont le mix \u00e9clectique r\u00e9unit la cr\u00e8me en mati\u00e8re de musique actuelle et qui \u00e9met en direct depuis plusieurs villes dans le monde.<\/p>\n<p>\u2022 Plus d&rsquo;infos sur l&rsquo;\u00e9tude men\u00e9e par <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.musicwatchinc.com\/blog\/one-in-ten-ios-users-listens-to-apple-music\/\" target=\"_blank\">MusicWatch<\/a><\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/I0JQTKQFSRM?rel=0&amp;showinfo=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une \u00e9tude, r\u00e9alis\u00e9e durant le mois d&rsquo;ao\u00fbt 2015 par MusicWatch sur un panel de 5000 personnes de plus de 13 ans r\u00e9sidant aux USA, r\u00e9v\u00e8le que l&rsquo;effet de curiosit\u00e9 pass\u00e9, Apple Music ne rencontrerait pas le succ\u00e8s attendu et ne retiendrait pas les utilisateurs. Cinq semaines apr\u00e8s le lancement de sa plate-forme de streaming audio [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12,13],"tags":[854,858,158,893,214,160,58],"class_list":["post-2864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue","category-top","tag-apple-music","tag-beats1","tag-deezer","tag-musicwatch","tag-radios-digitales","tag-spotify","tag-streaming-audio","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple Music : Succ\u00e8s ou \u00e9chec ? - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"Selon MusicWatch, parmi les inscrits, 48% affirment ne plus utiliser Apple Music et 61% auraient coup\u00e9 le renouvellement automatique de leur abonnement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/apple-music-succes-ou-echec\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple Music : Succ\u00e8s ou \u00e9chec ? - Lawebradio.com - Actualit\u00e9s des radios digitales\" \/>\n<meta property=\"og:description\" content=\"Selon MusicWatch, parmi les inscrits, 48% affirment ne plus utiliser Apple Music et 61% auraient coup\u00e9 le renouvellement automatique de leur abonnement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lawebradio.com\/news\/apple-music-succes-ou-echec\/\" \/>\n<meta property=\"og:site_name\" content=\"Lawebradio.com - Actualit\u00e9s des radios digitales\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-31T11:43:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-08-31T11:52:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2015\/08\/ima1-apple-music2015.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"310\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julien Lecourbe\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julien Lecourbe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/apple-music-succes-ou-echec\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/apple-music-succes-ou-echec\\\/\"},\"author\":{\"name\":\"Julien Lecourbe\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#\\\/schema\\\/person\\\/95fd11aee6e6cfe70a4b58b482103f1f\"},\"headline\":\"Apple Music : Succ\u00e8s ou \u00e9chec ?\",\"datePublished\":\"2015-08-31T11:43:47+00:00\",\"dateModified\":\"2015-08-31T11:52:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/apple-music-succes-ou-echec\\\/\"},\"wordCount\":228,\"publisher\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/apple-music-succes-ou-echec\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2015\\\/08\\\/ima1-apple-music2015.jpg\",\"keywords\":[\"Apple Music\",\"beats1\",\"deezer\",\"MusicWatch\",\"radios digitales\",\"Spotify\",\"streaming audio\"],\"articleSection\":[\"Revue de Presse\",\"Top\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/apple-music-succes-ou-echec\\\/\",\"url\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/apple-music-succes-ou-echec\\\/\",\"name\":\"Apple Music : Succ\u00e8s ou \u00e9chec ? 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