{"id":2830,"date":"2015-08-12T13:14:53","date_gmt":"2015-08-12T12:14:53","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=2830"},"modified":"2015-09-02T11:03:28","modified_gmt":"2015-09-02T10:03:28","slug":"les-radios-digitales-plus-efficaces-que-facebook","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/les-radios-digitales-plus-efficaces-que-facebook\/","title":{"rendered":"Les radios digitales plus efficaces que Facebook ?"},"content":{"rendered":"<p><strong>Pour de nombreuses personnes, Facebook est le support marketing leader sur tous les terminaux mobiles.<\/strong><\/p>\n<p>Toutefois, les donn\u00e9es eMarketer montrent que la radio digitale est un m\u00e9dia bien plus efficace. Cette \u00e9tude, r\u00e9alis\u00e9e sur l&rsquo;ann\u00e9e 2014, montre que 12% du temps consacr\u00e9 aux m\u00e9dias num\u00e9riques s&rsquo;oriente vers la radio en ligne, tandis que seulement 6% est capt\u00e9 par Facebook.<\/p>\n<p>Aux USA, les utilisateurs\/auditeurs de radios digitales sont plus nombreux que ceux qui consultent Facebook. La soci\u00e9t\u00e9 d&rsquo;analyse Statista a estim\u00e9 156,5 millions d&rsquo;utilisateurs mensuels am\u00e9ricains pour Facebook en 2014 tandis que eMarketer d\u00e9voile le chiffre de 159,6 millions d&rsquo;auditeurs mensuels sur la m\u00eame p\u00e9riode. La port\u00e9e est de 2% de plus au b\u00e9n\u00e9fice des plates-formes audio.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2832\" src=\"http:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2015\/08\/internet02-radio-vs-facebook.jpg\" alt=\"internet02-radio-vs-facebook\" width=\"640\" height=\"310\" srcset=\"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2015\/08\/internet02-radio-vs-facebook.jpg 640w, https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2015\/08\/internet02-radio-vs-facebook-150x73.jpg 150w, https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2015\/08\/internet02-radio-vs-facebook-300x145.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Les annonceurs peuvent atteindre plus facilement les consommateurs en mobilit\u00e9 \u00e0 travers des messages radios. En effet, cela ne n\u00e9cessite pas d&rsquo;attention \u00e0 l&rsquo;\u00e9cran. Ce sont des situations o\u00f9 Facebook n&rsquo;apporte pas de r\u00e9ponses optimales malgr\u00e9 sa grande notori\u00e9t\u00e9.<\/p>\n<p>Plus d&rsquo;infos : <a href=\"http:\/\/xappmedia.com\/internet-radio-bigger-than-facebook\/\" target=\"_blank\">http:\/\/xappmedia.com\/internet-radio-bigger-than-facebook\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour de nombreuses personnes, Facebook est le support marketing leader sur tous les terminaux mobiles. Toutefois, les donn\u00e9es eMarketer montrent que la radio digitale est un m\u00e9dia bien plus efficace. Cette \u00e9tude, r\u00e9alis\u00e9e sur l&rsquo;ann\u00e9e 2014, montre que 12% du temps consacr\u00e9 aux m\u00e9dias num\u00e9riques s&rsquo;oriente vers la radio en ligne, tandis que seulement 6% [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[200,98,214,44],"class_list":["post-2830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top","tag-audience-digitale","tag-audience-internet-mobile","tag-radios-digitales","tag-webradios","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les radios digitales plus efficaces que Facebook ? - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"L&#039;\u00e9tude de eMarketer montre que 12% du temps consacr\u00e9 aux m\u00e9dias num\u00e9riques s&#039;oriente vers les radios digitales, tandis que 6% est capt\u00e9 par Facebook.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/les-radios-digitales-plus-efficaces-que-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les radios digitales plus efficaces que Facebook ? - Lawebradio.com - Actualit\u00e9s des radios digitales\" \/>\n<meta property=\"og:description\" content=\"L&#039;\u00e9tude de eMarketer montre que 12% du temps consacr\u00e9 aux m\u00e9dias num\u00e9riques s&#039;oriente vers les radios digitales, tandis que 6% est capt\u00e9 par Facebook.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lawebradio.com\/news\/les-radios-digitales-plus-efficaces-que-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"Lawebradio.com - Actualit\u00e9s des radios digitales\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-12T12:14:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-09-02T10:03:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2015\/08\/internet-radio-vs-facebook.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"310\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julien Lecourbe\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julien Lecourbe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/les-radios-digitales-plus-efficaces-que-facebook\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/les-radios-digitales-plus-efficaces-que-facebook\\\/\"},\"author\":{\"name\":\"Julien Lecourbe\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#\\\/schema\\\/person\\\/95fd11aee6e6cfe70a4b58b482103f1f\"},\"headline\":\"Les radios digitales plus efficaces que Facebook ?\",\"datePublished\":\"2015-08-12T12:14:53+00:00\",\"dateModified\":\"2015-09-02T10:03:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/les-radios-digitales-plus-efficaces-que-facebook\\\/\"},\"wordCount\":187,\"publisher\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/les-radios-digitales-plus-efficaces-que-facebook\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2015\\\/08\\\/internet-radio-vs-facebook.jpg\",\"keywords\":[\"audience digitale\",\"audience internet mobile\",\"radios digitales\",\"webradios\"],\"articleSection\":[\"Top\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/les-radios-digitales-plus-efficaces-que-facebook\\\/\",\"url\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/les-radios-digitales-plus-efficaces-que-facebook\\\/\",\"name\":\"Les radios digitales plus efficaces que Facebook ? 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