{"id":2819,"date":"2015-08-10T18:47:17","date_gmt":"2015-08-10T17:47:17","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=2819"},"modified":"2015-08-10T18:47:50","modified_gmt":"2015-08-10T17:47:50","slug":"pres-dune-consultation-dun-site-sur-deux-est-effectuee-le-week-end-par-des-telephones-mobiles","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/pres-dune-consultation-dun-site-sur-deux-est-effectuee-le-week-end-par-des-telephones-mobiles\/","title":{"rendered":"Pr\u00e8s d&rsquo;une consultation d&rsquo;un site sur deux est effectu\u00e9e le week-end par des smartphones"},"content":{"rendered":"<p><strong>M\u00e9diam\u00e9trie vient de publier un bilan sur la r\u00e9partition des visites des sites par type de terminal en semaine et durant le week-end.<\/strong><\/p>\n<p>L&rsquo;ordinateur voit sa part de visites baisser en semaine comme le week-end par rapport au mois d&rsquo;avril dernier m\u00eame si il reste toujours le premier terminal dans l&rsquo;acc\u00e8s aux sites au mois de juillet 2015. Ainsi, celui-ci repr\u00e9sente une visite sur deux en semaine (contre 56% en avril) et 41% le week-end (contre 48%).<\/p>\n<p>Le transfert des usages de la consommation internet vers les terminaux mobiles le week-end s\u2019intensifie donc ce mois-ci amenant ainsi la part de ceux-ci \u00e0 pr\u00e8s de 60% des visites (contre 50% en semaine) probablement justifi\u00e9 par les vacances scolaires.<\/p>\n<p>Cette modification des usages le week-end est principalement port\u00e9e par le mobile qui repr\u00e9sente pr\u00e8s de la moiti\u00e9 des visites des sites le week-end (48%) contre 41% en semaine. Les tablettes repr\u00e9sentent 11% des visites des sites le week-end et 9% en semaine, soit les m\u00eames proportions que sur le mois d&rsquo;avril.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2821\" src=\"http:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2015\/08\/ima-consultation-sites-mobiles082015.jpg\" alt=\"ima-consultation-sites-mobiles082015\" width=\"640\" height=\"306\" srcset=\"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2015\/08\/ima-consultation-sites-mobiles082015.jpg 640w, https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2015\/08\/ima-consultation-sites-mobiles082015-150x72.jpg 150w, https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2015\/08\/ima-consultation-sites-mobiles082015-300x143.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Au regard de cette nouvelle \u00e9tude, nous pouvons facilement d\u00e9duire que la radio digitale s&rsquo;\u00e9coutera d\u00e9sormais de plus en plus via les terminaux mobiles. A noter que ces r\u00e9sultats sont fond\u00e9s sur les performances des clients souscripteurs \u00e0 la solution eStat\u2019Web de M\u00e9diam\u00e9trie, qui mesure la fr\u00e9quentation des sites web.<\/p>\n<p>\u2022 Plus d&rsquo;infos : <a href=\"http:\/\/www.mediametrie.fr\" target=\"_blank\">www.mediametrie.fr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e9diam\u00e9trie vient de publier un bilan sur la r\u00e9partition des visites des sites par type de terminal en semaine et durant le week-end. L&rsquo;ordinateur voit sa part de visites baisser en semaine comme le week-end par rapport au mois d&rsquo;avril dernier m\u00eame si il reste toujours le premier terminal dans l&rsquo;acc\u00e8s aux sites au mois [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[98,30,214,38],"class_list":["post-2819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top","tag-audience-internet-mobile","tag-mediametrie","tag-radios-digitales","tag-rapport-daudience","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pr\u00e8s d&#039;une consultation d&#039;un site sur deux est effectu\u00e9e le week-end par des smartphones - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"M\u00e9diam\u00e9trie vient de publier un bilan sur la r\u00e9partition des visites des sites par type de terminal en semaine et durant le week-end.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/pres-dune-consultation-dun-site-sur-deux-est-effectuee-le-week-end-par-des-telephones-mobiles\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pr\u00e8s d&#039;une consultation d&#039;un site sur deux est effectu\u00e9e le week-end par des smartphones - Lawebradio.com - Actualit\u00e9s des radios digitales\" \/>\n<meta property=\"og:description\" content=\"M\u00e9diam\u00e9trie vient de publier un bilan sur la r\u00e9partition des visites des sites par type de terminal en semaine et durant le week-end.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lawebradio.com\/news\/pres-dune-consultation-dun-site-sur-deux-est-effectuee-le-week-end-par-des-telephones-mobiles\/\" \/>\n<meta property=\"og:site_name\" content=\"Lawebradio.com - 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