{"id":279,"date":"2013-10-21T14:29:18","date_gmt":"2013-10-21T13:29:18","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=279"},"modified":"2013-10-23T15:38:03","modified_gmt":"2013-10-23T14:38:03","slug":"comment-soigner-ses-intros-ses-extros-pub","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/comment-soigner-ses-intros-ses-extros-pub\/","title":{"rendered":"Comment soigner ses intros et ses extros pub ?"},"content":{"rendered":"<p><strong>Les jingles servant \u00e0 introduire puis \u00e0 conclure un \u00e9cran publicitaire sont importants. Il ne s&rsquo;agit pas de simples virgules musicales.<\/strong><br \/>\nLe jingle intro doit en effet permettre une transition habile entre le programme musical et la publicit\u00e9. Il doit respecter certains crit\u00e8res :<\/p>\n<ul>\n<li>Il doit \u00eatre exclusivement consacr\u00e9 \u00e0 cette fonction. N&rsquo;utilisez donc pas un jingle \u00ab\u00a0classique\u00a0\u00bb (habituellement diffus\u00e9 entre deux titres musicaux) pour introduire la pub.<\/li>\n<li>Il faut qu&rsquo;il soit court mais pas trop. Si un jingle classique peut ne durer que deux ou trois secondes, un jingle introduisant la pub, peut aller jusqu&rsquo;\u00e0 4 ou 5 secondes. Cette diff\u00e9rence de dur\u00e9e peut para\u00eetre anodine, mais elle permet d&rsquo;\u00e9viter de passer trop s\u00e8chement de la musique \u00e0 la publicit\u00e9.<\/li>\n<li>Il doit respecter la th\u00e9matique musicale de votre radio. Par exemple, si votre radio diffuse de la country, votre jingle d&rsquo;intro \u00e0 la publicit\u00e9 doit forc\u00e9ment reprendre quelques notes de country.<\/li>\n<\/ul>\n<p>Le jingle intro id\u00e9al doit \u00eatre compos\u00e9 de quelques notes correspondant au style musical de votre radio. Il faut en fait \u00ab\u00a0pr\u00e9parer l&rsquo;oreille de l&rsquo;auditeur\u00a0\u00bb afin qu&rsquo;il ne soit pas trop choqu\u00e9 lorsque le premier spot se d\u00e9clenchera.<\/p>\n<p><strong>Et le jingle extro ?<\/strong><br \/>\nIl doit permettre \u00e0 vos auditeurs d&rsquo;assimiler que la pub est termin\u00e9e. Il ne doit toutefois pas le dire explicitement (ne pas dire \u00ab\u00a0retour de la musique sur Radio Bonheur\u00a0\u00bb), pour ne pas surprendre ceux qui auront entendu le comblage musical. En revanche, vous pouvez, dans le jingle extro, rappeler le nom de votre radio.<br \/>\nVous trouverez sans doute ce qu&rsquo;il vous faut sur <a id=\"ecxhibou-music.com\" title=\"hibou-music.com\" href=\"http:\/\/hibou-music.com\/\" target=\"_blank\" name=\"hibou-music.com\"><strong>hibou-music.com<\/strong><\/a>. Ce site propose en effet gratuitement des centaines de jingles correspondant \u00e0 tous les styles musicaux.<\/p>\n<p>Article r\u00e9dig\u00e9 par Nicolas Goyet<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les jingles servant \u00e0 introduire puis \u00e0 conclure un \u00e9cran publicitaire sont importants. Il ne s&rsquo;agit pas de simples virgules musicales. Le jingle intro doit en effet permettre une transition habile entre le programme musical et la publicit\u00e9. Il doit respecter certains crit\u00e8res : Il doit \u00eatre exclusivement consacr\u00e9 \u00e0 cette fonction. N&rsquo;utilisez donc pas [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[49,50],"class_list":["post-279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","tag-jingles-radio","tag-style-musical","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment soigner ses intros et ses extros pub ? - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/comment-soigner-ses-intros-ses-extros-pub\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment soigner ses intros et ses extros pub ? - Lawebradio.com - Actualit\u00e9s des radios digitales\" \/>\n<meta property=\"og:description\" content=\"Les jingles servant \u00e0 introduire puis \u00e0 conclure un \u00e9cran publicitaire sont importants. Il ne s&rsquo;agit pas de simples virgules musicales. Le jingle intro doit en effet permettre une transition habile entre le programme musical et la publicit\u00e9. Il doit respecter certains crit\u00e8res : Il doit \u00eatre exclusivement consacr\u00e9 \u00e0 cette fonction. N&rsquo;utilisez donc pas [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lawebradio.com\/news\/comment-soigner-ses-intros-ses-extros-pub\/\" \/>\n<meta property=\"og:site_name\" content=\"Lawebradio.com - Actualit\u00e9s des radios digitales\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-21T13:29:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-10-23T14:38:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2013\/10\/ima-jingle102013.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"642\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julien Lecourbe\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julien Lecourbe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/comment-soigner-ses-intros-ses-extros-pub\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/comment-soigner-ses-intros-ses-extros-pub\\\/\"},\"author\":{\"name\":\"Julien Lecourbe\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#\\\/schema\\\/person\\\/95fd11aee6e6cfe70a4b58b482103f1f\"},\"headline\":\"Comment soigner ses intros et ses extros pub ?\",\"datePublished\":\"2013-10-21T13:29:18+00:00\",\"dateModified\":\"2013-10-23T14:38:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/comment-soigner-ses-intros-ses-extros-pub\\\/\"},\"wordCount\":301,\"publisher\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/comment-soigner-ses-intros-ses-extros-pub\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2013\\\/10\\\/ima-jingle102013.jpg\",\"keywords\":[\"jingles radio\",\"style musical\"],\"articleSection\":[\"Digital\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/comment-soigner-ses-intros-ses-extros-pub\\\/\",\"url\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/comment-soigner-ses-intros-ses-extros-pub\\\/\",\"name\":\"Comment soigner ses intros et ses extros pub ? 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