{"id":2725,"date":"2015-07-09T11:27:28","date_gmt":"2015-07-09T10:27:28","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=2725"},"modified":"2015-07-09T11:27:28","modified_gmt":"2015-07-09T10:27:28","slug":"lactivite-publicitaire-sur-la-radio-digitale-en-2014","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/lactivite-publicitaire-sur-la-radio-digitale-en-2014\/","title":{"rendered":"L’activit\u00e9 publicitaire sur la radio digitale en 2014"},"content":{"rendered":"

Kantar Media Ad Intelligence vient d’\u00e9diter le barom\u00e8tre Radio 2.0 qui permet d’analyser l\u2019activit\u00e9 publicitaire sur la radio digitale en 2014 en collaboration avec Spotify, Deezer, Targetspot, adswizz et NRJ Global.<\/strong><\/p>\n

Sur la base des impressions servies, cette \u00e9tude apporte un \u00e9clairage sur l\u2019ensemble des campagnes publicitaires r\u00e9alis\u00e9es par les annonceurs.<\/p>\n

D\u00e8s le mois de mars 2014, 426,1 millions d\u2019impressions ont \u00e9t\u00e9 servies sur les radios digitales. ce sont les secteurs de la Distribution et des Services qui repr\u00e9sentent pr\u00e8s de la moiti\u00e9 des impressions servies devant le Voyage et le Tourisme (10%), l’Automobile (9%).
\nLes enseignes sp\u00e9cialis\u00e9es telles que Norauto, Conforama, But ou Citro\u00ebn sont les plus pr\u00e9sentes sur le m\u00e9dia num\u00e9rique (133 annonceurs en 2014, soit 7% de plus qu’en 2013) en engageant des dispositifs audio+ Display (Spot audio et affichage de banni\u00e8res sur les sites).<\/p>\n

\"ima2-barometre-radio2-2015\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Kantar Media Ad Intelligence vient d’\u00e9diter le barom\u00e8tre Radio 2.0 qui permet d’analyser l\u2019activit\u00e9 publicitaire sur la radio digitale en 2014 en collaboration avec Spotify, Deezer, Targetspot, adswizz et NRJ Global. Sur la base des impressions servies, cette \u00e9tude apporte un \u00e9clairage sur l\u2019ensemble des campagnes publicitaires r\u00e9alis\u00e9es par les annonceurs. D\u00e8s le mois de […]<\/p>\n","protected":false},"author":3,"featured_media":2727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[200,685,682,31,337],"class_list":["post-2725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top","tag-audience-digitale","tag-barometre-radio-2-0","tag-kantar-media-ad-intelligence","tag-radio-2-0","tag-targetspot","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nL'activit\u00e9 publicitaire sur la radio digitale en 2014 - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"426,1 millions d\u2019impressions ont \u00e9t\u00e9 servies sur les radios digitales dont la Distribution et les Services qui en repr\u00e9sentent la moiti\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/lactivite-publicitaire-sur-la-radio-digitale-en-2014\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'activit\u00e9 publicitaire sur la radio digitale en 2014 - 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