{"id":2644,"date":"2015-06-16T18:59:34","date_gmt":"2015-06-16T17:59:34","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=2644"},"modified":"2015-06-17T10:31:02","modified_gmt":"2015-06-17T09:31:02","slug":"ts-bluebox-la-plate-forme-internationale-de-monetisation-de-targetspot","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/ts-bluebox-la-plate-forme-internationale-de-monetisation-de-targetspot\/","title":{"rendered":"TS BlueBox, la plate-forme internationale de mon\u00e9tisation de TargetSpot"},"content":{"rendered":"

TargetSpot, la plus grande r\u00e9gie de publicit\u00e9 audio num\u00e9rique, a lanc\u00e9 sa plateforme internationale programmatique de mon\u00e9tisation d\u00e9nomm\u00e9e TS BlueBox permettant aux \u00e9diteurs\/producteurs de radios digitales de percevoir des revenus publicitaires provenant des \u00c9tats-Unis et des pays d’Europe en utilisant une seule solution int\u00e9gr\u00e9e.<\/strong><\/p>\n

Thierry Ascarez, VP of Business Development de TargetSpot, voit une \u00e9norme opportunit\u00e9 pour tous les \u00e9diteurs : \u00ab\u00a0Auparavant, ils n’avaient pas acc\u00e8s aux march\u00e9s internationaux ne disposant pas d’une solution de revenus pour rentabiliser leurs investissements dans leur radio. Nous avons con\u00e7u une plate-forme technique qui facilite la diffusion de la publicit\u00e9 \u00e0 l’\u00e9chelle internationale !\u00a0\u00bb<\/p>\n

Alexandre Saboundjian, CEO TargetSpot : \u00ab\u00a0Nous sommes fiers d’avoir d\u00e9velopp\u00e9 une plate-forme internationale, ax\u00e9e sur des donn\u00e9es pr\u00e9cises relatives \u00e0 chaque auditeur gr\u00e2ce \u00e0 un ciblage de pointe qui permet de leur fournir la publicit\u00e9 digitale la plus pertinente et adapt\u00e9e \u00e0 leur profil, tout en permettant aux \u00e9diteurs de b\u00e9n\u00e9ficier pour la premi\u00e8re fois de revenus publicitaires en Europe et aux \u00c9tats-Unis\u00a0\u00bb<\/p>\n

Pour les \u00e9diteurs am\u00e9ricains, TS BlueBox repr\u00e9sente un avantage marketing consid\u00e9rable pour augmenter leur audience \u00e0 l’international. Selon le rapport de l’IFPI 2014 Digital Music Report, les revenus du streaming audio ont augment\u00e9 de 39% depuis l’ann\u00e9e derni\u00e8re. Les \u00e9diteurs ont maintenant acc\u00e8s \u00e0 une solution cl\u00e9 en main qui leur permet de mon\u00e9tiser leur audience am\u00e9ricaine tout en leur permettant d’acc\u00e9der aux march\u00e9s de l’Union Europ\u00e9enne avec actuellement le Royaume-Uni, l’Allemagne, la France, l’Espagne, la Suisse, et la Belgique. D’autres pays devraient \u00e9largir l’offre dans les mois \u00e0 venir.<\/p>\n

Pour les \u00e9diteurs europ\u00e9ens, TS BlueBox offre un acc\u00e8s privil\u00e9gi\u00e9 au march\u00e9 am\u00e9ricain, le plus mature dans l’univers audio num\u00e9rique financ\u00e9 par la publicit\u00e9. Cette solution donne aussi acc\u00e8s aux informations d’\u00e9coute et aux donn\u00e9es d\u00e9mographiques recueillies par des op\u00e9rateurs et agences sp\u00e9cialis\u00e9es am\u00e9ricaines tels que Nielsen, BlueKai, et Quantcast.<\/p>\n

Via l’interface d’administration en ligne du service TS BlueBox, les \u00e9diteurs peuvent consulter les statistiques en temps r\u00e9el de leur audience et de la g\u00e9olocalisation de leurs auditeurs. Ils ont acc\u00e8s \u00e0 de nouveaux outils d’analyse et de reporting en leur donnant des id\u00e9es pour g\u00e9rer leur inventaire mondial :
\n– Impressions enregistr\u00e9es et vers\u00e9es
\n– Revenu et CPM
\n– G\u00e9olocalisation par pays et par r\u00e9gion
\n– Rapports d’historique par jour et \u00e0 l’heure
\n– Visualisation des donn\u00e9es et Exportation<\/p>\n

La TS Bluebox est certifi\u00e9e DAAST (Digital Audio Ad Serving Template : http:\/\/www.iab.net\/DAAST<\/a>), le nouveau standard de la publicit\u00e9 audio digitale, et utilise les technologies de ciblage TargetSpot afin de cr\u00e9er des campagnes audio qualitatives et efficaces.<\/p>\n

\u2022 Plus d’infos : https:\/\/www.targetspot.com\/publishers<\/a><\/p>\n

\"TS<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

TargetSpot, la plus grande r\u00e9gie de publicit\u00e9 audio num\u00e9rique, a lanc\u00e9 sa plateforme internationale programmatique de mon\u00e9tisation d\u00e9nomm\u00e9e TS BlueBox permettant aux \u00e9diteurs\/producteurs de radios digitales de percevoir des revenus publicitaires provenant des \u00c9tats-Unis et des pays d’Europe en utilisant une seule solution int\u00e9gr\u00e9e. Thierry Ascarez, VP of Business Development de TargetSpot, voit une \u00e9norme […]<\/p>\n","protected":false},"author":3,"featured_media":2645,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6],"tags":[39,138,296,214,790,337,420],"class_list":["post-2644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-focus","tag-alexandre-saboundjian","tag-monetisation","tag-radionomy-group","tag-radios-digitales","tag-regie-publicitaire","tag-targetspot","tag-thierry-ascarez","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nTS BlueBox, la plate-forme internationale de mon\u00e9tisation de TargetSpot - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"TS BlueBox permet aux radios digitales de percevoir des revenus publicitaires des \u00c9tats-Unis et des pays d'Europe avec une seule solution int\u00e9gr\u00e9e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/ts-bluebox-la-plate-forme-internationale-de-monetisation-de-targetspot\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TS BlueBox, la plate-forme internationale de mon\u00e9tisation de TargetSpot - 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