{"id":261,"date":"2013-10-15T20:29:24","date_gmt":"2013-10-15T19:29:24","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=261"},"modified":"2013-11-12T09:39:35","modified_gmt":"2013-11-12T08:39:35","slug":"261","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/261\/","title":{"rendered":"Le livre Blanc de la radio 2.0"},"content":{"rendered":"<p><strong>La r\u00e9volution num\u00e9rique touche \u00e9galement le secteur traditionnel de la radio. Ce formidable moyen d\u2019expression oral est d\u00e9sormais accessible \u00e0 tous les publics, s\u2019enrichissant de toutes les innovations technologiques, r\u00e9inventant de ce fait le rapport d\u2019engagement entre les utilisateurs et les marques.<\/strong><\/p>\n<p>L&rsquo;IAB France et le GESTE ont unis leurs comp\u00e9tences pour pr\u00e9senter un panorama de l\u2019offre audio en ligne et recenser les diff\u00e9rents formats publicitaires de la radio num\u00e9rique pour permettre \u00e0 tous de profiter pleinement de ces nouvelles opportunit\u00e9s de communication et de mon\u00e9tisation.<\/p>\n<p>En sugg\u00e9rant des r\u00e8gles standardis\u00e9es, ce livre blanc permettra de r\u00e9pondre aux questions et exigences des annonceurs et agences souhaitant investir dans ce m\u00e9dia.<\/p>\n<p>La radio 2.0 est en pleine \u00e9volution. L\u2019inventaire ne cesse de cro\u00eetre et les moyens d\u2019acc\u00e8s pour \u00e9couter la radio connect\u00e9e sont de plus en plus r\u00e9pandus. La valeur ajout\u00e9e de la radio et la musique en ligne est d\u00e9sormais d\u00e9montr\u00e9e, notamment gr\u00e2ce \u00e0 un fort engagement du public, et d\u00e8s lors que ce support est combin\u00e9 \u00e0 un plan m\u00e9dia Web ou radio.<br \/>\nEn effet, lorsque la radio 2.0 est int\u00e9gr\u00e9e intelligemment, l\u2019effet en termes de retour sur investissement est puissant, notamment pour des op\u00e9rations d\u2019acquisition de nouveaux clients, de promotion produit, d\u2019actions sp\u00e9ciales. La qualit\u00e9 du format permet \u00e9galement de renforcer un plan branding avec un objectif de notori\u00e9t\u00e9.<\/p>\n<p><a href=\"http:\/\/www.geste.fr\/wp-content\/uploads\/2012\/10\/La_radio_2_0.pdf\" target=\"_blank\">\u2022 Consultez le Livre Blanc<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La r\u00e9volution num\u00e9rique touche \u00e9galement le secteur traditionnel de la radio. Ce formidable moyen d\u2019expression oral est d\u00e9sormais accessible \u00e0 tous les publics, s\u2019enrichissant de toutes les innovations technologiques, r\u00e9inventant de ce fait le rapport d\u2019engagement entre les utilisateurs et les marques. L&rsquo;IAB France et le GESTE ont unis leurs comp\u00e9tences pour pr\u00e9senter un panorama [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le livre Blanc de la radio 2.0 - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/261\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le livre Blanc de la radio 2.0 - Lawebradio.com - Actualit\u00e9s des radios digitales\" \/>\n<meta property=\"og:description\" content=\"La r\u00e9volution num\u00e9rique touche \u00e9galement le secteur traditionnel de la radio. Ce formidable moyen d\u2019expression oral est d\u00e9sormais accessible \u00e0 tous les publics, s\u2019enrichissant de toutes les innovations technologiques, r\u00e9inventant de ce fait le rapport d\u2019engagement entre les utilisateurs et les marques. 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