{"id":2301,"date":"2015-03-12T20:16:29","date_gmt":"2015-03-12T19:16:29","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=2301"},"modified":"2015-03-12T20:25:46","modified_gmt":"2015-03-12T19:25:46","slug":"made-in-radio-un-bouquet-de-webradios-fait-avec-passion","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/made-in-radio-un-bouquet-de-webradios-fait-avec-passion\/","title":{"rendered":"Made in Radio, un bouquet de webradios fait avec passion…"},"content":{"rendered":"

A l\u2019apog\u00e9e de la FM, C\u00e9dric Huraux, r\u00e9sidant \u00e0 Chaumont, n\u2019avait que 15 ans et pas les moyens de lancer une radio. Il devra patienter jusqu’en 2013 pour r\u00e9aliser son bouquet de radios digitales.<\/strong><\/p>\n

– C\u00e9dric : \u00ab\u00a0Voyant le projet RNT pi\u00e9tiner, j’ai imagin\u00e9 cinq radios th\u00e9matiques que j’h\u00e9berge, actuellement, sur la plate-forme de streaming Radionomy.com. Je profite de ses services de diffusion audio gratuits et de la prise en charge des droits d’auteur moyennant l’insertion de 4 minutes de publicit\u00e9s par heure.<\/p>\n

Apr\u00e8s avoir fait plusieurs ann\u00e9es de radio FM en tant qu\u2019animateur, je suis devenu informaticien. Laurent, qui m\u2019accompagne sur ce projet, a lui aussi une exp\u00e9rience d\u2019une vingtaine d\u2019ann\u00e9es sur plusieurs r\u00e9seaux nationaux. Je constate, d’ailleurs, que nous sommes nombreux dans ce secteur d’activit\u00e9 \u00e0 avoir franchi le pas de la radio digitale. Cela me rappelle la p\u00e9riode b\u00e9nie du d\u00e9but des ann\u00e9es 80 o\u00f9 tout \u00e9tait \u00e0 construire, avec une totale libert\u00e9 de programmation mais j’\u00e9tais trop jeune pour en profiter. Les outils actuels nous permettent de d\u00e9localiser tr\u00e8s facilement nos \u00e9missions. Avec une table de mixage, un PC, un logiciel pour le traitement de son, un bon micro, et une connection en haut d\u00e9bit, nous pouvons d\u00e9sormais assurer une diffusion tr\u00e8s convenable et proposer des contenus riches et s\u00e9duisants.<\/p>\n

Chaque radio de notre bouquet propose un format sp\u00e9cifique permettant de toucher pr\u00e9cis\u00e9ment une tranche d’\u00e2ge d’auditeur comme par exemple Made in 70 destin\u00e9e aux cinquantenaires, Made in 80 pour les quadrag\u00e9naires, Made in Hits pour les 12\/ 30 ans. Je n’oublie pas Made in Classic qui f\u00fbt la premi\u00e8re \u00e0 \u00eatre lanc\u00e9e en 2012. Son concept repose sur une playlist volontairement restreinte et g\u00e9n\u00e9raliste permettant de donner l’acc\u00e8s aux grands compositeurs sans avoir une culture pointue dans ce domaine. Je veux que l’auditeur tombe sur un air ultra connu d\u00e8s la premi\u00e8re seconde de son \u00e9coute. Le titre doit plaire imm\u00e9diatement.
\nNous appliquons le m\u00eame dispositif sur les autres radios en prenant soin d’effectuer des mises \u00e0 jour hebdomadaires avec une moyenne de 10 nouveaux titres.<\/p>\n

Il est certain que cela demande plus de travail dans la gestion et la programmation d’un bouquet tel que celui-ci mais les audiences sont l\u00e0 et augmentent de mois en mois avec plus de 218 000 connections.<\/p>\n

Comme vous pouvez le constater, la radio digitale a de beaux jours devant elle sachant que les co\u00fbts de fonctionnement n’ont rien \u00e0 voir avec la FM. Notre objectif est de grandir doucement en peaufinant notre offre musicale que je vous invite \u00e0 d\u00e9couvrir sur notre site Web. Vous ne pourrez plus vous en passer !\u00a0\u00bb<\/p>\n

\u2022 Le site : http:\/\/www.madeinradio.fr<\/a>\/<\/p>\n","protected":false},"excerpt":{"rendered":"

A l\u2019apog\u00e9e de la FM, C\u00e9dric Huraux, r\u00e9sidant \u00e0 Chaumont, n\u2019avait que 15 ans et pas les moyens de lancer une radio. Il devra patienter jusqu’en 2013 pour r\u00e9aliser son bouquet de radios digitales. – C\u00e9dric : \u00ab\u00a0Voyant le projet RNT pi\u00e9tiner, j’ai imagin\u00e9 cinq radios th\u00e9matiques que j’h\u00e9berge, actuellement, sur la plate-forme de streaming […]<\/p>\n","protected":false},"author":3,"featured_media":2302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6],"tags":[774,775,15,44],"class_list":["post-2301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-focus","tag-cedric-huraux","tag-made-in-radio","tag-radionomy","tag-webradios","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nMade in Radio, un bouquet de webradios fait avec passion... - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"Radio Made in 70 - 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