{"id":2005,"date":"2014-11-17T15:34:22","date_gmt":"2014-11-17T14:34:22","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=2005"},"modified":"2014-11-17T15:59:43","modified_gmt":"2014-11-17T14:59:43","slug":"promotion-dune-appli-mobile","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/promotion-dune-appli-mobile\/","title":{"rendered":"Comment promouvoir efficacement son appli mobile ?"},"content":{"rendered":"<p><strong>Dans l\u2019oc\u00e9an des applications disponibles sur les stores, \u00e9merger est indispensable au succ\u00e8s, mais y arriver est un v\u00e9ritable challenge. Comment mettre en place un plan marketing mobile en utilisant au mieux les leviers gratuits et les leviers payants ?<\/strong><\/p>\n<p>R\u00e9ponse de Virginie Cl\u00e8ve, Conseil en strat\u00e9gie digitale, dans cette pr\u00e9sentation donn\u00e9e lors de la conf\u00e9rence AppDays qui a lieu les jeudi 6 et vendredi 7 novembre 2014 \u00e0 l\u2019IBM Client Center proche de Paris \u00e0 Bois-Colombes.<\/p>\n<p>\u2022 Cliquez sur les boutons de navigation ci-dessous pour consulter le diaporama&#8230;<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/41267697\" width=\"640\" height=\"520\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans l\u2019oc\u00e9an des applications disponibles sur les stores, \u00e9merger est indispensable au succ\u00e8s, mais y arriver est un v\u00e9ritable challenge. Comment mettre en place un plan marketing mobile en utilisant au mieux les leviers gratuits et les leviers payants ? R\u00e9ponse de Virginie Cl\u00e8ve, Conseil en strat\u00e9gie digitale, dans cette pr\u00e9sentation donn\u00e9e lors de la [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12,13],"tags":[269,214],"class_list":["post-2005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue","category-top","tag-applications-mobiles","tag-radios-digitales","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment promouvoir efficacement son appli mobile ?<\/title>\n<meta name=\"description\" content=\"Dans l\u2019oc\u00e9an des applications disponibles sur les stores, \u00e9merger est indispensable au succ\u00e8s, mais y arriver est un v\u00e9ritable challenge.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/promotion-dune-appli-mobile\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment promouvoir efficacement son appli mobile ?\" \/>\n<meta property=\"og:description\" content=\"Dans l\u2019oc\u00e9an des applications disponibles sur les stores, \u00e9merger est indispensable au succ\u00e8s, mais y arriver est un v\u00e9ritable challenge.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lawebradio.com\/news\/promotion-dune-appli-mobile\/\" \/>\n<meta property=\"og:site_name\" content=\"Lawebradio.com - 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