{"id":20,"date":"2013-10-08T17:38:27","date_gmt":"2013-10-08T16:38:27","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=20"},"modified":"2013-10-08T18:38:44","modified_gmt":"2013-10-08T17:38:44","slug":"fabriquer-et-programmer-ses-jingles","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/fabriquer-et-programmer-ses-jingles\/","title":{"rendered":"Fabriquer et programmer ses jingles"},"content":{"rendered":"

Que doit contenir un jingle ?<\/strong><\/p>\n

Il doit \u00eatre court (pas plus de 8 \u00e0 10 secondes), clair (attention \u00e0 la superposition d’effets sonores qui finissent par masquer la voix) et ne reprendre que le nom, voire \u00e9ventuellement un slogan ou une petite phrase d’accompagnement. Quant \u00e0 l’univers sonore du jingle, il doit \u00eatre conforme \u00e0 la couleur musicale de votre radio. Pas de jingle \u00ab\u00a0jazzy\u00a0\u00bb sur une radio classique, pas de jingle trop agressif sur une radio lounge. Votre jingle est une mini-promotion pour votre radio, il va passer souvent, il ne doit ni lasser l’auditeur, ni passer inaper\u00e7u.<\/p>\n

[soundcloud url=\u00a0\u00bbhttp:\/\/api.soundcloud.com\/tracks\/104356106″ width=\u00a0\u00bb100%\u00a0\u00bb height=\u00a0\u00bb166″ iframe=\u00a0\u00bbtrue\u00a0\u00bb \/]<\/p>\n

Comment fabriquer un jingle ?<\/strong><\/p>\n

On peut r\u00e9aliser de tr\u00e8s bons jingles sans disposer forc\u00e9ment d’un mat\u00e9riel professionnel. Toutefois, un bon micro s’av\u00e8re n\u00e9cessaire, la qualit\u00e9 de la voix est primordiale. Ensuite, l’id\u00e9al est de fonctionner avec Audacity, logiciel gratuit qui est largement suffisant pour r\u00e9aliser quelque chose de propre.
\nTravaillez tout d’abord la voix. Il faut l’enregistrer \u00e0 part. Elle sera mix\u00e9e ensuite avec diff\u00e9rents \u00e9l\u00e9ments sonores. Choisissez bien votre texte (nom de la radio + phrase d’accompagnement \u00e9ventuelle).<\/p>\n

Exemple (fictif \u00e9videmment\u2026) : \u00ab\u00a0Radio Bonheur\u2026. Bienvenue au paradis.\u00a0\u00bb et non pas : \u00ab\u00a0Radio Bonheur\u2026. La radio du bonheur\u00a0\u00bb
\nL’id\u00e9al est en effet d’\u00e9viter les r\u00e9p\u00e9titions. C’est \u00e0 dire de ne pas reprendre dans la phrase d’accompagnement (ou slogan) un mot d\u00e9j\u00e0 pr\u00e9sent dans le nom de la radio.
\nUtiliser les effets sonores d’Audacity<\/a>\u00a0(particuli\u00e8rement le \u00ab\u00a0High filtre\u00a0\u00bb pour \u00e9claircir votre voix\u2026.)<\/p>\n

[soundcloud url=\u00a0\u00bbhttp:\/\/api.soundcloud.com\/tracks\/108772936″ width=\u00a0\u00bb100%\u00a0\u00bb height=\u00a0\u00bb166″ iframe=\u00a0\u00bbtrue\u00a0\u00bb \/]<\/p>\n

Comment programmer un jingle ?<\/strong><\/p>\n

Sur une webradio, il n’est \u00e0 mon sens pas indispensable de programmer un jingle entre chaque titre. L’auditeur n’est pas tomb\u00e9 \u00ab\u00a0par hasard\u00a0\u00bb sur votre radio (contrairement \u00e0 ce qui peut se passer en FM). Il l’a choisie en fonction de son nom, de son logo et de la programmation musicale qu’ils promettent. En revanche, il faut quand m\u00eame, lorsqu’il sera \u00e0 votre \u00e9coute, qu’il m\u00e9morise le nom de la station afin d’y revenir r\u00e9guli\u00e8rement. Donc, pas de matraquage mais une diffusion tous les quarts d’heure (c’est \u00e0 dire tous les deux ou trois titres) semble convenable. Il y a \u00e9galement la possibilit\u00e9 d’externaliser les jingles, c’est-\u00e0-dire des les acheter, clefs en main, aupr\u00e8s de diff\u00e9rents prestataires.<\/p>\n

Article r\u00e9dig\u00e9 par Nicolas Goyet<\/p>\n

[soundcloud url=\u00a0\u00bbhttp:\/\/api.soundcloud.com\/tracks\/103758365″ width=\u00a0\u00bb100%\u00a0\u00bb height=\u00a0\u00bb166″ iframe=\u00a0\u00bbtrue\u00a0\u00bb \/]<\/p>\n","protected":false},"excerpt":{"rendered":"

Que doit contenir un jingle ? Il doit \u00eatre court (pas plus de 8 \u00e0 10 secondes), clair (attention \u00e0 la superposition d’effets sonores qui finissent par masquer la voix) et ne reprendre que le nom, voire \u00e9ventuellement un slogan ou une petite phrase d’accompagnement. Quant \u00e0 l’univers sonore du jingle, il doit \u00eatre conforme […]<\/p>\n","protected":false},"author":3,"featured_media":46,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-20","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nFabriquer et programmer ses jingles - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/fabriquer-et-programmer-ses-jingles\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fabriquer et programmer ses jingles - Lawebradio.com - Actualit\u00e9s des radios digitales\" \/>\n<meta property=\"og:description\" content=\"Que doit contenir un jingle ? Il doit \u00eatre court (pas plus de 8 \u00e0 10 secondes), clair (attention \u00e0 la superposition d’effets sonores qui finissent par masquer la voix) et ne reprendre que le nom, voire \u00e9ventuellement un slogan ou une petite phrase d’accompagnement. 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