{"id":1996,"date":"2014-11-16T19:41:28","date_gmt":"2014-11-16T18:41:28","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=1996"},"modified":"2014-11-17T14:22:09","modified_gmt":"2014-11-17T13:22:09","slug":"targetspot-rms-unissent-leurs-forces-publicite-audio-en-ligne","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/targetspot-rms-unissent-leurs-forces-publicite-audio-en-ligne\/","title":{"rendered":"TargetSpot et RMS unissent leurs forces dans la publicit\u00e9 audio en ligne"},"content":{"rendered":"

TargetSpot, la r\u00e9gie publicitaire am\u00e9ricaine des radios digitales d\u00e9tenue aujourd\u2019hui par Radionomy, signe un accord de partenariat avec RMS, le premier r\u00e9seau de publicit\u00e9 audio num\u00e9rique d\u2019Allemagne.<\/strong><\/p>\n

TargetSpot est la plus grande plate-forme de publicit\u00e9 audio num\u00e9rique, permettant aux annonceurs de cibler les consommateurs en fonction de leur localisation, de leux pr\u00e9f\u00e9rences d\u2019\u00e9coute et de leur comportement. Elle g\u00e8re actuellement plus de 55 millions de visiteurs uniques mensuels.<\/p>\n

Avec plus de 400 radios digitales ainsi que deux marques tr\u00e8s populaires en ligne, Spotify et radio.de, dans son portefeuille, RMS WEBRADIO se place comme un acteur europ\u00e9en incontournable dans le domaine de la publicit\u00e9 audio en touchant plus de 3,23 millions de visiteurs uniques par mois.<\/p>\n

Ces deux leaders vont pouvoir unir leurs forces et leurs comp\u00e9tences sur ce march\u00e9 en forte croissance. Le partenariat donne acc\u00e8s \u00e0 TargetSpot au portefeuille de RMS repr\u00e9sentant le plus grand nombre de radios en ligne \u00e0 travers l’Allemagne ainsi qu\u2019\u00e0 son infrastructure de mon\u00e9tisation et \u00e0 son expertise. Tandis que RMS va profiter de la technologie propri\u00e9taire de gestion publicitaire audio d\u00e9velopp\u00e9e par TargetSpot et de ses relations privil\u00e9gi\u00e9es avec les grandes marques et annonceurs mondiaux.<\/p>\n

La consommation de la musique mondiale \u00e9volue. Le t\u00e9l\u00e9chargement de la musique est en d\u00e9clin (en baisse de 2,1%) tandis que l’int\u00e9r\u00eat pour le streaming est en forte progression, selon un rapport de la F\u00e9d\u00e9ration internationale de l’industrie phonographique. L\u2019Allemagne repr\u00e9sente un march\u00e9 de croissance important au niveau mondial pour l’audio num\u00e9rique et le partenariat avec RMS permet \u00e0 TargetSpot de d\u00e9velopper ses plans d’expansion mondiale.<\/p>\n

– \u00abNous sommes ravis de notre collaboration avec RMS, car elle donne \u00e0 TargetSpot une position strat\u00e9gique sur le march\u00e9 europ\u00e9en et en particulier l\u2019Allemagne alors que nous continuons \u00e0 \u00e9tendre notre port\u00e9e mondiale\u00bb, pr\u00e9cise Leigh Newsome, Co-CEO TargetSpot.<\/p>\n

– Florian Ruckert, pr\u00e9sident du Conseil d’administration de RMS, est tr\u00e8s heureux de cette collaboration : \u00abCette coop\u00e9ration nous aide \u00e0 atteindre deux objectifs. Nous allons \u00e9largir consid\u00e9rablement notre portefeuille audio num\u00e9rique et renforcer notre position de leader du march\u00e9 Allemand. Notre deuxi\u00e8me objectif strat\u00e9gique est d’\u00e9tendre notre r\u00e9seau de publicit\u00e9 \u00e0 l\u2019internationale. Nous pouvons grandement profiter de l’exp\u00e9rience sur le march\u00e9 am\u00e9ricain de TargetSpot, car l\u2019utilisation de la publicit\u00e9 audio par les annonceurs et les agences est d\u00e9j\u00e0 tr\u00e8s mature\u00bb.<\/p>\n

\u2022 http:\/\/www.rms.de<\/a>
\n\u2022 http:\/\/www.targetspot.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

TargetSpot, la r\u00e9gie publicitaire am\u00e9ricaine des radios digitales d\u00e9tenue aujourd\u2019hui par Radionomy, signe un accord de partenariat avec RMS, le premier r\u00e9seau de publicit\u00e9 audio num\u00e9rique d\u2019Allemagne. TargetSpot est la plus grande plate-forme de publicit\u00e9 audio num\u00e9rique, permettant aux annonceurs de cibler les consommateurs en fonction de leur localisation, de leux pr\u00e9f\u00e9rences d\u2019\u00e9coute et de […]<\/p>\n","protected":false},"author":3,"featured_media":1997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12,13],"tags":[709,708,707,15,706,160,337],"class_list":["post-1996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue","category-top","tag-florian-ruckert","tag-leigh-newsome","tag-radio-de","tag-radionomy","tag-rms-webradio","tag-spotify","tag-targetspot","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nTargetSpot et RMS signe un partenariat commercial<\/title>\n<meta name=\"description\" content=\"TargetSpot, leader am\u00e9ricain de la publicit\u00e9 audio num\u00e9rique, signe un accord de partenariat avec RMS, leader dans le m\u00eame domaine en Allemagne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/targetspot-rms-unissent-leurs-forces-publicite-audio-en-ligne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TargetSpot et RMS signe un partenariat commercial\" \/>\n<meta property=\"og:description\" content=\"TargetSpot, leader am\u00e9ricain de la publicit\u00e9 audio num\u00e9rique, signe un accord de partenariat avec RMS, leader dans le m\u00eame domaine en Allemagne.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lawebradio.com\/news\/targetspot-rms-unissent-leurs-forces-publicite-audio-en-ligne\/\" \/>\n<meta property=\"og:site_name\" content=\"Lawebradio.com - 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