{"id":1909,"date":"2014-10-16T15:59:39","date_gmt":"2014-10-16T14:59:39","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=1909"},"modified":"2014-11-17T16:32:18","modified_gmt":"2014-11-17T15:32:18","slug":"les-enjeux-economiques-radio-2-0","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/les-enjeux-economiques-radio-2-0\/","title":{"rendered":"Les enjeux \u00e9conomiques de la radio 2.0"},"content":{"rendered":"<p><strong>Ce n\u2019est pas nouveau, mais aujourd\u2019hui \u00e7a peut rapporter gros. En termes tant d\u2019audience que de revenus compl\u00e9mentaires et d\u2019image de marque.<\/strong><\/p>\n<p>Depuis des ann\u00e9es d\u00e9j\u00e0, les interviews politiques sont film\u00e9es sur un fond frapp\u00e9 du logo de la radio en question, et reprises dans les journaux t\u00e9l\u00e9vis\u00e9s ou sur les cha\u00eenes d\u2019information en continu. Le but \u00e9vident est la visibilit\u00e9. Plus la petite phrase ou le d\u00e9rapage de l\u2019invit\u00e9 sont repris, plus on voit le nom de la radio. Avec le d\u00e9veloppement des plateformes vid\u00e9o en ligne comme YouTube ou Dailymotion, il est maintenant aussi question de mon\u00e9tisation.<\/p>\n<p>L\u2019enjeu \u00e9conomique est loin d\u2019\u00eatre anecdotique, car une vid\u00e9o diffus\u00e9e en ligne constitue une source de revenus suppl\u00e9mentaires, gr\u00e2ce notamment au \u00ab pr\u00e9-roll \u00bb (la publicit\u00e9 qui passe avant le lancement de la vid\u00e9o) et peut attirer de nouveaux auditeurs. \u00ab La radio n\u2019a jamais \u00e9t\u00e9 aussi moderne. Le smartphone fait progresser l\u2019audience du m\u00e9dia.<\/p>\n<p>Sur le plan publicitaire, l\u2019auditeur n\u2019est plus qu\u2019\u00e0 un clic de l\u2019annonceur \u00bb, se r\u00e9jouissait Jean-Paul Baudecroux, patron du groupe NRJ, dans l\u2019hebdomadaire Strat\u00e9gies en mai 2013. \u00ab Mon objectif, c\u2019est d\u2019avoir de l\u2019audience suppl\u00e9mentaire, ce n\u2019est pas que l\u2019audience vid\u00e9o cannibalise l\u2019autre \u00bb, expliquait Tristan Jurgensen lors du d\u00e9marrage du dispositif vid\u00e9o de RTL au printemps 2013.<\/p>\n<p>Un objectif identique pour toutes les stations avec, notamment, un objectif sous-jacent : rajeunir cette fameuse audience. Les plus jeunes, ceux qui font partie de ce qu\u2019on appelle la g\u00e9n\u00e9ration Y, ultra-connect\u00e9e, utilisent peu, voire pas du tout, le poste de radio traditionnel mais ils sont constamment avec un \u00e9cran \u00e0 la main.<\/p>\n<p>Il faut donc que les radios soient pr\u00e9sentes sur les supports qu\u2019ils privil\u00e9gient. En s\u2019adaptant au mieux et en proposant une offre qui en vaille v\u00e9ritablement la peine, c\u2019est-\u00e0-dire avec un contenu original. \u00ab Filmer les gens \u00e0 l\u2019antenne ne suffit pas, conc\u00e8de Christophe Isra\u00ebl, de France Inter. Il faut exploiter toutes les possibilit\u00e9s du multim\u00e9dia.<\/p>\n<p>\u2022 <a href=\"http:\/\/www.inaglobal.fr\/radio\/article\/avec-la-radio-les-oreilles-ont-des-yeux-7908?tq=2\" target=\"_blank\">Suite de cet article r\u00e9dig\u00e9 par Marc FERNANDEZ pour INA Global<\/a>&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce n\u2019est pas nouveau, mais aujourd\u2019hui \u00e7a peut rapporter gros. En termes tant d\u2019audience que de revenus compl\u00e9mentaires et d\u2019image de marque. Depuis des ann\u00e9es d\u00e9j\u00e0, les interviews politiques sont film\u00e9es sur un fond frapp\u00e9 du logo de la radio en question, et reprises dans les journaux t\u00e9l\u00e9vis\u00e9s ou sur les cha\u00eenes d\u2019information en continu. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12,13],"tags":[200,185,31,44],"class_list":["post-1909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue","category-top","tag-audience-digitale","tag-jean-paul-baudecroux","tag-radio-2-0","tag-webradios","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les enjeux \u00e9conomiques de la radio 2.0<\/title>\n<meta name=\"description\" content=\"La radio conserve son avantage : celui d\u2019\u00eatre un m\u00e9dia d\u2019accompagnement et de mobilit\u00e9. On peut \u00e9couter la radio et faire autre chose en m\u00eame temps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/les-enjeux-economiques-radio-2-0\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les enjeux \u00e9conomiques de la radio 2.0\" \/>\n<meta property=\"og:description\" content=\"La radio conserve son avantage : celui d\u2019\u00eatre un m\u00e9dia d\u2019accompagnement et de mobilit\u00e9. On peut \u00e9couter la radio et faire autre chose en m\u00eame temps.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lawebradio.com\/news\/les-enjeux-economiques-radio-2-0\/\" \/>\n<meta property=\"og:site_name\" content=\"Lawebradio.com - Actualit\u00e9s des radios digitales\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-16T14:59:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-11-17T15:32:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2014\/10\/ima-nrj-cauet2014.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"310\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julien Lecourbe\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julien Lecourbe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/les-enjeux-economiques-radio-2-0\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/les-enjeux-economiques-radio-2-0\\\/\"},\"author\":{\"name\":\"Julien Lecourbe\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#\\\/schema\\\/person\\\/95fd11aee6e6cfe70a4b58b482103f1f\"},\"headline\":\"Les enjeux \u00e9conomiques de la radio 2.0\",\"datePublished\":\"2014-10-16T14:59:39+00:00\",\"dateModified\":\"2014-11-17T15:32:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/les-enjeux-economiques-radio-2-0\\\/\"},\"wordCount\":388,\"publisher\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/les-enjeux-economiques-radio-2-0\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/ima-nrj-cauet2014.jpg\",\"keywords\":[\"audience digitale\",\"Jean-Paul Baudecroux\",\"radio 2.0\",\"webradios\"],\"articleSection\":[\"Revue de Presse\",\"Top\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/les-enjeux-economiques-radio-2-0\\\/\",\"url\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/les-enjeux-economiques-radio-2-0\\\/\",\"name\":\"Les enjeux \u00e9conomiques de la radio 2.0\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/les-enjeux-economiques-radio-2-0\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/les-enjeux-economiques-radio-2-0\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/ima-nrj-cauet2014.jpg\",\"datePublished\":\"2014-10-16T14:59:39+00:00\",\"dateModified\":\"2014-11-17T15:32:18+00:00\",\"description\":\"La radio conserve son avantage : celui d\u2019\u00eatre un m\u00e9dia d\u2019accompagnement et de mobilit\u00e9. On peut \u00e9couter la radio et faire autre chose en m\u00eame temps.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/les-enjeux-economiques-radio-2-0\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/les-enjeux-economiques-radio-2-0\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/ima-nrj-cauet2014.jpg\",\"contentUrl\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/ima-nrj-cauet2014.jpg\",\"width\":640,\"height\":310},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/\",\"name\":\"Lawebradio.com - Actualit\u00e9s des radios digitales\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#organization\",\"name\":\"Lawebradio.com - Actualit\u00e9s des radios digitales\",\"url\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo2020.png\",\"contentUrl\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo2020.png\",\"width\":254,\"height\":43,\"caption\":\"Lawebradio.com - Actualit\u00e9s des radios digitales\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#\\\/schema\\\/person\\\/95fd11aee6e6cfe70a4b58b482103f1f\",\"name\":\"Julien Lecourbe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0d25a327c6e268d9730d9c0cbeeee0fea76f04c6cf9528c29e782ef324afc515?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0d25a327c6e268d9730d9c0cbeeee0fea76f04c6cf9528c29e782ef324afc515?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0d25a327c6e268d9730d9c0cbeeee0fea76f04c6cf9528c29e782ef324afc515?s=96&d=mm&r=g\",\"caption\":\"Julien Lecourbe\"},\"url\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/author\\\/la-redaction\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les enjeux \u00e9conomiques de la radio 2.0","description":"La radio conserve son avantage : celui d\u2019\u00eatre un m\u00e9dia d\u2019accompagnement et de mobilit\u00e9. On peut \u00e9couter la radio et faire autre chose en m\u00eame temps.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lawebradio.com\/news\/les-enjeux-economiques-radio-2-0\/","og_locale":"fr_FR","og_type":"article","og_title":"Les enjeux \u00e9conomiques de la radio 2.0","og_description":"La radio conserve son avantage : celui d\u2019\u00eatre un m\u00e9dia d\u2019accompagnement et de mobilit\u00e9. On peut \u00e9couter la radio et faire autre chose en m\u00eame temps.","og_url":"https:\/\/www.lawebradio.com\/news\/les-enjeux-economiques-radio-2-0\/","og_site_name":"Lawebradio.com - Actualit\u00e9s des radios digitales","article_published_time":"2014-10-16T14:59:39+00:00","article_modified_time":"2014-11-17T15:32:18+00:00","og_image":[{"width":640,"height":310,"url":"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2014\/10\/ima-nrj-cauet2014.jpg","type":"image\/jpeg"}],"author":"Julien Lecourbe","twitter_misc":{"\u00c9crit par":"Julien Lecourbe","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.lawebradio.com\/news\/les-enjeux-economiques-radio-2-0\/#article","isPartOf":{"@id":"https:\/\/www.lawebradio.com\/news\/les-enjeux-economiques-radio-2-0\/"},"author":{"name":"Julien Lecourbe","@id":"https:\/\/www.lawebradio.com\/news\/#\/schema\/person\/95fd11aee6e6cfe70a4b58b482103f1f"},"headline":"Les enjeux \u00e9conomiques de la radio 2.0","datePublished":"2014-10-16T14:59:39+00:00","dateModified":"2014-11-17T15:32:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lawebradio.com\/news\/les-enjeux-economiques-radio-2-0\/"},"wordCount":388,"publisher":{"@id":"https:\/\/www.lawebradio.com\/news\/#organization"},"image":{"@id":"https:\/\/www.lawebradio.com\/news\/les-enjeux-economiques-radio-2-0\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2014\/10\/ima-nrj-cauet2014.jpg","keywords":["audience digitale","Jean-Paul Baudecroux","radio 2.0","webradios"],"articleSection":["Revue de Presse","Top"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.lawebradio.com\/news\/les-enjeux-economiques-radio-2-0\/","url":"https:\/\/www.lawebradio.com\/news\/les-enjeux-economiques-radio-2-0\/","name":"Les enjeux \u00e9conomiques de la radio 2.0","isPartOf":{"@id":"https:\/\/www.lawebradio.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lawebradio.com\/news\/les-enjeux-economiques-radio-2-0\/#primaryimage"},"image":{"@id":"https:\/\/www.lawebradio.com\/news\/les-enjeux-economiques-radio-2-0\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2014\/10\/ima-nrj-cauet2014.jpg","datePublished":"2014-10-16T14:59:39+00:00","dateModified":"2014-11-17T15:32:18+00:00","description":"La radio conserve son avantage : celui d\u2019\u00eatre un m\u00e9dia d\u2019accompagnement et de mobilit\u00e9. On peut \u00e9couter la radio et faire autre chose en m\u00eame temps.","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lawebradio.com\/news\/les-enjeux-economiques-radio-2-0\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.lawebradio.com\/news\/les-enjeux-economiques-radio-2-0\/#primaryimage","url":"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2014\/10\/ima-nrj-cauet2014.jpg","contentUrl":"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2014\/10\/ima-nrj-cauet2014.jpg","width":640,"height":310},{"@type":"WebSite","@id":"https:\/\/www.lawebradio.com\/news\/#website","url":"https:\/\/www.lawebradio.com\/news\/","name":"Lawebradio.com - Actualit\u00e9s des radios digitales","description":"","publisher":{"@id":"https:\/\/www.lawebradio.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lawebradio.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.lawebradio.com\/news\/#organization","name":"Lawebradio.com - Actualit\u00e9s des radios digitales","url":"https:\/\/www.lawebradio.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.lawebradio.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2020\/10\/logo2020.png","contentUrl":"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2020\/10\/logo2020.png","width":254,"height":43,"caption":"Lawebradio.com - Actualit\u00e9s des radios digitales"},"image":{"@id":"https:\/\/www.lawebradio.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.lawebradio.com\/news\/#\/schema\/person\/95fd11aee6e6cfe70a4b58b482103f1f","name":"Julien Lecourbe","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/0d25a327c6e268d9730d9c0cbeeee0fea76f04c6cf9528c29e782ef324afc515?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0d25a327c6e268d9730d9c0cbeeee0fea76f04c6cf9528c29e782ef324afc515?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0d25a327c6e268d9730d9c0cbeeee0fea76f04c6cf9528c29e782ef324afc515?s=96&d=mm&r=g","caption":"Julien Lecourbe"},"url":"https:\/\/www.lawebradio.com\/news\/author\/la-redaction\/"}]}},"_links":{"self":[{"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/posts\/1909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/comments?post=1909"}],"version-history":[{"count":1,"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/posts\/1909\/revisions"}],"predecessor-version":[{"id":1911,"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/posts\/1909\/revisions\/1911"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/media\/1910"}],"wp:attachment":[{"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/media?parent=1909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/categories?post=1909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lawebradio.com\/news\/wp-json\/wp\/v2\/tags?post=1909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}