{"id":1903,"date":"2014-10-16T11:49:51","date_gmt":"2014-10-16T10:49:51","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=1903"},"modified":"2014-10-16T11:49:51","modified_gmt":"2014-10-16T10:49:51","slug":"radio-va-toucher-nouveaux-reservoirs-daudience","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/radio-va-toucher-nouveaux-reservoirs-daudience\/","title":{"rendered":"La radio va toucher de nouveaux r\u00e9servoirs d\u2019audience"},"content":{"rendered":"<p><strong>Internet permet \u00e0 la radio de s\u2019inscrire dans un environnement spatio-temporel augment\u00e9. Le web rend la radio disponible partout, notamment gr\u00e2ce \u00e0 la d\u00e9mocratisation et \u00e0 l\u2019expansion du smart phone : avec 60% d\u2019\u00e9coute radio hors domicile, la mobilit\u00e9 en est ainsi un v\u00e9ritable levier.<\/strong><\/p>\n<p>La radio est \u00e9galement disponible \u00e0 tout moment gr\u00e2ce \u00e0 son offre d\u00e9lin\u00e9aris\u00e9e. Fini le temps o\u00f9 l\u2019auditeur \u00e9tait l\u2019esclave de la programmation des radios, les podcasts permettent maintenant \u00e0 une \u00e9mission d\u2019\u00eatre disponible apr\u00e8s sa diffusion en direct, tandis que les services de streaming permettent une consommation musicale \u00e0 la demande.<\/p>\n<p>La radio va d\u00e8s lors toucher de nouveaux r\u00e9servoirs d\u2019audience :<br \/>\n\u2022 les utilisateurs qui souhaitent \u00e9couter leurs \u00e9missions en mobilit\u00e9<br \/>\n\u2022 les auditeurs ayant un acc\u00e8s internet sans \u00eatre \u00e9ligibles \u00e0 certaines ondes FM<br \/>\n\u2022 les jeunes, adeptes de l\u2019utilisation du support num\u00e9rique, sont \u00e9galement une audience \u00e0 exploiter davantage pour les radios 2.0 : 33,1% du volume d\u2019\u00e9coute total de la radio par les jeunes de 13 \u00e0 24 ans provenant des supports multim\u00e9dias (soit + 21,5 points par rapport \u00e0 2009).<\/p>\n<p>De plus, la radio de l\u2019\u00e8re num\u00e9rique peut b\u00e9n\u00e9ficier de la port\u00e9e sociale induite par l\u2019essor des r\u00e9seaux sociaux. Le partage via ces r\u00e9seaux permet aujourd\u2019hui aux radios 2.0 de b\u00e9n\u00e9ficier d\u2019une nouvelle prescription sociale, sorte de bouche \u00e0 oreille d\u00e9multipli\u00e9: 64% des fran\u00e7ais d\u00e9couvrent une nouvelle musique gr\u00e2ce \u00e0 leurs amis (Baromusic 2014 d\u2019Havas S&amp;E).<\/p>\n<p>63,5% des 13-24 ans \u00e9coutent des programmes musicaux \u00e0 la radio (68% chez les 13-18!). Les Fran\u00e7ais sont de grands amateurs de musique : 44% se disent passionn\u00e9s, alors que le r\u00e9pertoire fran\u00e7ais est le deuxi\u00e8me \u00e0 l\u2019exportation apr\u00e8s celui des anglo-am\u00e9ricains.<\/p>\n<p>\u2022 Lire la suite de cet article r\u00e9dig\u00e9 par Etienne Cointe et Mathias Virilli, France T\u00e9l\u00e9visions, Direction de la Prospective : <a href=\"http:\/\/meta-media.fr\/2014\/10\/15\/radio-2-0-kesako.html\" target=\"_blank\">http:\/\/meta-media.fr\/2014\/10\/15\/radio-2-0-kesako.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Internet permet \u00e0 la radio de s\u2019inscrire dans un environnement spatio-temporel augment\u00e9. Le web rend la radio disponible partout, notamment gr\u00e2ce \u00e0 la d\u00e9mocratisation et \u00e0 l\u2019expansion du smart phone : avec 60% d\u2019\u00e9coute radio hors domicile, la mobilit\u00e9 en est ainsi un v\u00e9ritable levier. La radio est \u00e9galement disponible \u00e0 tout moment gr\u00e2ce \u00e0 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12,13],"tags":[31,683,44],"class_list":["post-1903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue","category-top","tag-radio-2-0","tag-rencontres-radio-2-0","tag-webradios","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La radio va toucher de nouveaux r\u00e9servoirs d\u2019audience<\/title>\n<meta name=\"description\" content=\"Les Fran\u00e7ais \u00e9coutent la radio pr\u00e8s de 3h par jour en moyenne selon M\u00e9diam\u00e9trie (\u00e9tude sur la p\u00e9riode septembre 2013 \u00e0 juin 2014).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/radio-va-toucher-nouveaux-reservoirs-daudience\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La radio va toucher de nouveaux r\u00e9servoirs d\u2019audience\" \/>\n<meta property=\"og:description\" content=\"Les Fran\u00e7ais \u00e9coutent la radio pr\u00e8s de 3h par jour en moyenne selon M\u00e9diam\u00e9trie (\u00e9tude sur la p\u00e9riode septembre 2013 \u00e0 juin 2014).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lawebradio.com\/news\/radio-va-toucher-nouveaux-reservoirs-daudience\/\" \/>\n<meta property=\"og:site_name\" content=\"Lawebradio.com - 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