{"id":1896,"date":"2014-10-14T18:44:18","date_gmt":"2014-10-14T17:44:18","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=1896"},"modified":"2014-10-14T18:44:18","modified_gmt":"2014-10-14T17:44:18","slug":"barometre-radio-2-0-du-1er-semestre-2014-realise-kantar-media","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/barometre-radio-2-0-du-1er-semestre-2014-realise-kantar-media\/","title":{"rendered":"Le Barom\u00e8tre Radio 2.0 du 1er semestre 2014 r\u00e9alis\u00e9 par Kantar Media"},"content":{"rendered":"

Kantar Media Ad Intelligence a pr\u00e9sent\u00e9 son barom\u00e8tre de la radio 2.0 portant sur le 1er semestre 2014 en collaboration avec Spotify, Deezer, Targetspot, Adswizz et NRJ Global, \u00e0 l\u2019occasion des Rencontres Radio 2.0 qui se sont tenues \u00e0 la Maison de la Radio en octobre 2014.<\/strong><\/p>\n

Le nombre d\u2019impressions servies est de 269,8 millions, soit une hausse de +36% par rapport au 1er semestre 2013. Le mois de juin a \u00e9t\u00e9 le mois le plus investi avec pr\u00e8s de 65 millions d\u2019impressions servies.
\nLa Distribution est occupe la pole position avec 36% des impressions servies, devant les Services (13%), l\u2019Automobile (13%) et le Voyage Tourisme (7%). C’est Norauto qui arrive en t\u00eate avec 19,6 millions d’impressions servies, devan\u00e7ant Citro\u00ebn (18,5M), Boulanger (16,8 M), But (14,3 M) et Leroy Merlin (10,4 M).
\nCette \u00e9tude montre un nombre d\u2019annonceurs en constante progression et une volont\u00e9 des annonceurs d\u2019int\u00e9grer, d\u00e9sormais, ce m\u00e9dia dans leurs strat\u00e9gies de communication.<\/p>\n

\u2022 Consulter le barom\u00e8tre 2014 de la radio 2.0<\/a><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Kantar Media Ad Intelligence a pr\u00e9sent\u00e9 son barom\u00e8tre de la radio 2.0 portant sur le 1er semestre 2014 en collaboration avec Spotify, Deezer, Targetspot, Adswizz et NRJ Global, \u00e0 l\u2019occasion des Rencontres Radio 2.0 qui se sont tenues \u00e0 la Maison de la Radio en octobre 2014. Le nombre d\u2019impressions servies est de 269,8 millions, […]<\/p>\n","protected":false},"author":3,"featured_media":1897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[684,685,158,682,683,160,337,44],"class_list":["post-1896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top","tag-adswizz","tag-barometre-radio-2-0","tag-deezer","tag-kantar-media-ad-intelligence","tag-rencontres-radio-2-0","tag-spotify","tag-targetspot","tag-webradios","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nBarom\u00e8tre Radio 2.0 du 1er semestre 2014<\/title>\n<meta name=\"description\" content=\"Kantar Media Ad Intelligence a pr\u00e9sent\u00e9 son barom\u00e8tre de la radio 2.0 portant sur le 1er semestre 2014 \u00e0 l\u2019occasion des Rencontres Radio 2.0.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/barometre-radio-2-0-du-1er-semestre-2014-realise-kantar-media\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barom\u00e8tre Radio 2.0 du 1er semestre 2014\" \/>\n<meta property=\"og:description\" content=\"Kantar Media Ad Intelligence a pr\u00e9sent\u00e9 son barom\u00e8tre de la radio 2.0 portant sur le 1er semestre 2014 \u00e0 l\u2019occasion des Rencontres Radio 2.0.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lawebradio.com\/news\/barometre-radio-2-0-du-1er-semestre-2014-realise-kantar-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Lawebradio.com - 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