{"id":1811,"date":"2014-09-19T18:02:34","date_gmt":"2014-09-19T17:02:34","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=1811"},"modified":"2014-09-20T16:16:16","modified_gmt":"2014-09-20T15:16:16","slug":"applications-mobiles-hausse-79-musique-en-2014","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/applications-mobiles-hausse-79-musique-en-2014\/","title":{"rendered":"Applications mobiles : Hausse de 79% sur la musique en 2014"},"content":{"rendered":"

L\u2019utilisation des applications mobiles est en hausse de 21% selon une nouvelle \u00e9tude portant sur la p\u00e9riode de Ao\u00fbt 2013 \u00e0 Ao\u00fbt 2014 r\u00e9alis\u00e9e par Localytics. Les plus pris\u00e9es concernent la musique, la sant\u00e9 et les r\u00e9seaux sociaux principalement.<\/strong><\/p>\n

Cette soci\u00e9t\u00e9 am\u00e9ricaine, sp\u00e9cialis\u00e9e dans l\u2019analyse d\u2019audience des applications Web, a effectu\u00e9 ses recherches sur une base de donn\u00e9es de 28 000 applications mobiles install\u00e9es sur 1,5 milliard d\u2019appareils. Cette \u00e9tude montre que les utilisateurs ouvrent une application en moyenne 11,5 fois par mois, contre 9,4 il y a un an.<\/p>\n

\"ima01-localytics2014\"<\/p>\n

Ce sont celles concernant la musique lanc\u00e9es par des artistes et labels qui ont vu une hausse de 79% par rapport \u00e0 l\u2019ann\u00e9e derni\u00e8re, ainsi que celles permettant le streaming et surtout l\u2019\u00e9coute des radios digitales accessibles sur des plateformes telles que SHOUTcast.com<\/a><\/span> ou Radionomy.com<\/a><\/span>. Viennent, ensuite, les applications de sant\u00e9 en augmentation de 51% et de r\u00e9seaux sociaux en augmentation de 49%, souvent qualifi\u00e9es de \u00ab snacking \u00bb. Cela signifie qu\u2019elles pr\u00e9sentent le plus grand nombre de lancements mais restent plus faible sur la dur\u00e9e de la session.<\/p>\n

Les grandes perdantes concernent la presse. Malgr\u00e9 les \u00e9normes investissements engag\u00e9s depuis quelques ann\u00e9es par ce m\u00e9dia, on constate une croissance des usages de seulement 14% en un an.<\/p>\n

\"ima02-localytics2014\"<\/p>\n

Plus d’infos : http:\/\/techcrunch.com\/2014\/09\/16\/time-spent-in-apps-up-21-over-last-year\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019utilisation des applications mobiles est en hausse de 21% selon une nouvelle \u00e9tude portant sur la p\u00e9riode de Ao\u00fbt 2013 \u00e0 Ao\u00fbt 2014 r\u00e9alis\u00e9e par Localytics. Les plus pris\u00e9es concernent la musique, la sant\u00e9 et les r\u00e9seaux sociaux principalement. Cette soci\u00e9t\u00e9 am\u00e9ricaine, sp\u00e9cialis\u00e9e dans l\u2019analyse d\u2019audience des applications Web, a effectu\u00e9 ses recherches sur une […]<\/p>\n","protected":false},"author":3,"featured_media":1812,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[269,658,38,44],"class_list":["post-1811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top","tag-applications-mobiles","tag-localytics","tag-rapport-daudience","tag-webradios","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nApplications mobiles : Hausse de 79% sur la musique<\/title>\n<meta name=\"description\" content=\"Etude r\u00e9alis\u00e9e par Localytics concernant le temps pass\u00e9 par les mobinautes sur leurs applications.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/applications-mobiles-hausse-79-musique-en-2014\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Applications mobiles : Hausse de 79% sur la musique\" \/>\n<meta property=\"og:description\" content=\"Etude r\u00e9alis\u00e9e par Localytics concernant le temps pass\u00e9 par les mobinautes sur leurs applications.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lawebradio.com\/news\/applications-mobiles-hausse-79-musique-en-2014\/\" \/>\n<meta property=\"og:site_name\" content=\"Lawebradio.com - 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