{"id":1772,"date":"2014-09-08T13:59:32","date_gmt":"2014-09-08T12:59:32","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=1772"},"modified":"2014-09-08T21:17:19","modified_gmt":"2014-09-08T20:17:19","slug":"les-jeunes-prennent-pouvoir-lusage-medias-numeriques","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/les-jeunes-prennent-pouvoir-lusage-medias-numeriques\/","title":{"rendered":"Les jeunes prennent le pouvoir sur l&rsquo;usage des m\u00e9dias num\u00e9riques"},"content":{"rendered":"<p><strong>Jeudi 4 septembre \u00e0 Paris, ce sont tenues les 4\u00e8mes Rencontres de l&rsquo;UDECAM (L&rsquo;Union des agences de conseil et achat m\u00e9dias) r\u00e9unissant l&rsquo;ensemble des acteurs du secteur des m\u00e9dias et de la communication pour discuter de l&rsquo;incroyable acc\u00e9l\u00e9ration qui caract\u00e9rise l&rsquo;univers num\u00e9rique.<\/strong><\/p>\n<p>A cette occasion, Bruno Chetaille, Pr\u00e9sident de M\u00e9diam\u00e9trie, a retrac\u00e9 les \u00e9volutions significatives des comportements du public li\u00e9es \u00e0 la multiplication des \u00e9crans au sein des foyers fran\u00e7ais durant ces 10 derni\u00e8res ann\u00e9es.<\/p>\n<p>Voici les faits marquants en quelques chiffres-cl\u00e9s illustrant la dynamique de ces \u00e9volutions. Vous noterez l&rsquo;incroyable augmentation du nombre d&rsquo;auditeurs radio sur les supports multim\u00e9dia. De 2,2 millions en 2009, nous passons \u00e0 6,3 en 2013. Hier, l&rsquo;\u00e9coute de la radio digitale \u00e9tait confidentielle. Aujourd&rsquo;hui, elle devient incontournable dans notre quotidien.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1774\" src=\"http:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2014\/09\/ima-mediametrie-udecam2014.jpg\" alt=\"ima-mediametrie-udecam2014\" width=\"640\" height=\"5178\" srcset=\"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2014\/09\/ima-mediametrie-udecam2014.jpg 640w, https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2014\/09\/ima-mediametrie-udecam2014-37x300.jpg 37w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u2022 <a href=\"http:\/\/www.mediametrie.fr\/comportements\/communiques\/usages-des-medias-quelles-evolutions.php?id=1122\" target=\"_blank\">Source M\u00e9diam\u00e9trie<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jeudi 4 septembre \u00e0 Paris, ce sont tenues les 4\u00e8mes Rencontres de l&rsquo;UDECAM (L&rsquo;Union des agences de conseil et achat m\u00e9dias) r\u00e9unissant l&rsquo;ensemble des acteurs du secteur des m\u00e9dias et de la communication pour discuter de l&rsquo;incroyable acc\u00e9l\u00e9ration qui caract\u00e9rise l&rsquo;univers num\u00e9rique. A cette occasion, Bruno Chetaille, Pr\u00e9sident de M\u00e9diam\u00e9trie, a retrac\u00e9 les \u00e9volutions significatives [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12,13],"tags":[643,642,30,100,328,644,44],"class_list":["post-1772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue","category-top","tag-bruno-chetaille","tag-ecoute-multimedia","tag-mediametrie","tag-medias-radios","tag-radio-digitale","tag-udecam","tag-webradios","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les nouveaux usages des m\u00e9dias num\u00e9riques<\/title>\n<meta name=\"description\" content=\"Rapport sur les \u00e9volutions significatives des comportements du public li\u00e9es \u00e0 la multiplication des \u00e9crans au sein des foyers fran\u00e7ais\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/les-jeunes-prennent-pouvoir-lusage-medias-numeriques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les nouveaux usages des m\u00e9dias num\u00e9riques\" \/>\n<meta property=\"og:description\" content=\"Rapport sur les \u00e9volutions significatives des comportements du public li\u00e9es \u00e0 la multiplication des \u00e9crans au sein des foyers fran\u00e7ais\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lawebradio.com\/news\/les-jeunes-prennent-pouvoir-lusage-medias-numeriques\/\" \/>\n<meta property=\"og:site_name\" content=\"Lawebradio.com - Actualit\u00e9s des radios digitales\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-08T12:59:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-09-08T20:17:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2014\/09\/ima01-mediametrie-udecam2014.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"310\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julien Lecourbe\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julien Lecourbe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/les-jeunes-prennent-pouvoir-lusage-medias-numeriques\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/les-jeunes-prennent-pouvoir-lusage-medias-numeriques\\\/\"},\"author\":{\"name\":\"Julien Lecourbe\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#\\\/schema\\\/person\\\/95fd11aee6e6cfe70a4b58b482103f1f\"},\"headline\":\"Les jeunes prennent le pouvoir sur l&rsquo;usage des m\u00e9dias num\u00e9riques\",\"datePublished\":\"2014-09-08T12:59:32+00:00\",\"dateModified\":\"2014-09-08T20:17:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/les-jeunes-prennent-pouvoir-lusage-medias-numeriques\\\/\"},\"wordCount\":159,\"publisher\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/les-jeunes-prennent-pouvoir-lusage-medias-numeriques\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2014\\\/09\\\/ima01-mediametrie-udecam2014.jpg\",\"keywords\":[\"Bruno Chetaille\",\"\u00e9coute multim\u00e9dia\",\"m\u00e9diam\u00e9trie\",\"medias radios\",\"radio digitale\",\"UDECAM\",\"webradios\"],\"articleSection\":[\"Revue de Presse\",\"Top\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/les-jeunes-prennent-pouvoir-lusage-medias-numeriques\\\/\",\"url\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/les-jeunes-prennent-pouvoir-lusage-medias-numeriques\\\/\",\"name\":\"Les nouveaux usages des m\u00e9dias num\u00e9riques\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/les-jeunes-prennent-pouvoir-lusage-medias-numeriques\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/les-jeunes-prennent-pouvoir-lusage-medias-numeriques\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2014\\\/09\\\/ima01-mediametrie-udecam2014.jpg\",\"datePublished\":\"2014-09-08T12:59:32+00:00\",\"dateModified\":\"2014-09-08T20:17:19+00:00\",\"description\":\"Rapport sur les \u00e9volutions significatives des comportements du public li\u00e9es \u00e0 la multiplication des \u00e9crans au sein des foyers fran\u00e7ais\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/les-jeunes-prennent-pouvoir-lusage-medias-numeriques\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/les-jeunes-prennent-pouvoir-lusage-medias-numeriques\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2014\\\/09\\\/ima01-mediametrie-udecam2014.jpg\",\"contentUrl\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/wp-content\\\/uploads\\\/2014\\\/09\\\/ima01-mediametrie-udecam2014.jpg\",\"width\":640,\"height\":310},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.lawebradio.com\\\/news\\\/\",\"name\":\"Lawebradio.com - 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