{"id":1523,"date":"2014-07-28T19:47:13","date_gmt":"2014-07-28T18:47:13","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=1523"},"modified":"2014-08-24T14:57:02","modified_gmt":"2014-08-24T13:57:02","slug":"lusage-digital-radio-selon-tristan-jurgensen-directeur-general-rtlnet","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/lusage-digital-radio-selon-tristan-jurgensen-directeur-general-rtlnet\/","title":{"rendered":"L\u2019usage digital de la radio selon Tristan Jurgensen, directeur g\u00e9n\u00e9ral de RTLNet"},"content":{"rendered":"<p><strong>En France, 12 % de l\u2019audience du m\u00e9dia radio est faite sur des supports digitaux. Cela repr\u00e9sente 6 millions de personnes, l\u2019\u00e9quivalent de l\u2019audience de RTL au quotidien.<\/strong><\/p>\n<p>La tendance est \u00e0 l\u2019acc\u00e9l\u00e9ration, en particulier sur des radios jeunes. Fun Radio, antenne du groupe, g\u00e9n\u00e8re 25 % de son audience sur le digital. Pour la cha\u00eene g\u00e9n\u00e9raliste RTL, la part voisine les 10 %. Un chiffre significatif qui montre que m\u00eame les formats grand public commencent \u00e0 \u00eatre consomm\u00e9s en num\u00e9rique par les auditeurs de la radio \u201ctraditionnelle\u201d.<\/p>\n<p>Ces nouveaux usages se font en majorit\u00e9 depuis les smartphones. Vient ensuite l\u2019\u00e9coute sur ordinateurs notamment au travail. Nous constatons un pic de consommation pendant la pause d\u00e9jeuner. D\u2019autres usages voient aussi le jour sur les tablettes : ils progresseront avec l\u2019augmentation des taux d\u2019\u00e9quipement. Il y a enfin les t\u00e9l\u00e9s connect\u00e9es du domicile qui proposent aussi l\u2019\u00e9coute de la radio.<\/p>\n<p>Tristan Jurgensen : \u00ab La radio n\u2019\u00e9chappe pas \u00e0 la vague du num\u00e9rique. Nous avons beaucoup d\u2019atouts et d\u2019opportunit\u00e9s.\u201d En effet. Dur\u00e9e d\u2019\u00e9coute stable, chiffre d\u2019affaires publicitaire solide, marge toujours aussi confortable, l\u2019h\u00e9ritier du poste \u00e0 gal\u00e8ne ne conna\u00eet pas la crise. Contrairement \u00e0 une presse lamin\u00e9e par le tsunami digital ou une t\u00e9l\u00e9vision perturb\u00e9e par les nouveaux usages et modes de consommation des contenus, la radio garde de belles marges de man\u0153uvre sur le num\u00e9rique. \u00bb<\/p>\n<p>\u2022 <a href=\"http:\/\/www.lenouveleconomiste.fr\/tristan-jurgensen-rtl-net-radio-nechappe-pas-vague-du-numerique-23591\/\" target=\"_blank\">Suite de l\u2019article &gt;&gt;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En France, 12 % de l\u2019audience du m\u00e9dia radio est faite sur des supports digitaux. Cela repr\u00e9sente 6 millions de personnes, l\u2019\u00e9quivalent de l\u2019audience de RTL au quotidien. La tendance est \u00e0 l\u2019acc\u00e9l\u00e9ration, en particulier sur des radios jeunes. Fun Radio, antenne du groupe, g\u00e9n\u00e8re 25 % de son audience sur le digital. Pour la [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[564,565,44],"class_list":["post-1523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue","tag-rtl-net","tag-tristan-jurgensen","tag-webradios","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019usage digital de la radio selon Tristan Jurgensen<\/title>\n<meta name=\"description\" content=\"En France, 12 % de l\u2019audience du m\u00e9dia radio est faite sur des supports digitaux. 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