{"id":1494,"date":"2014-07-13T09:04:07","date_gmt":"2014-07-13T08:04:07","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=1494"},"modified":"2014-08-23T20:37:26","modified_gmt":"2014-08-23T19:37:26","slug":"voiture-nouvel-espace-conquete-les-radios-digitales","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/voiture-nouvel-espace-conquete-les-radios-digitales\/","title":{"rendered":"La voiture, un nouvel espace de conqu\u00eate pour les radios digitales ?"},"content":{"rendered":"<p><strong>Lors de la conf\u00e9rence Mobile Beat qui s\u2019est tenue au mois de juillet, Heidi Browning, la vice-pr\u00e9sidente des solutions strat\u00e9giques de Pandora a annonc\u00e9 que la radio digitale n\u00b01 aux USA sera pr\u00e9sente dans 135 mod\u00e8les de 26 constructeurs.<\/strong><\/p>\n<p>Elle a pr\u00e9cis\u00e9 que ce serait un relais de croissance et une v\u00e9ritable source de profits. Sachant qu\u2019en 2013, la publicit\u00e9 radio repr\u00e9sentait un march\u00e9 de 17,6 milliards de dollars et que pr\u00e8s de la moiti\u00e9 du temps d\u2019\u00e9coute s\u2019effectue en voiture, l\u2019opportunit\u00e9 de revenus est donc immense. Cette int\u00e9gration dans les 10 mod\u00e8les les plus vendus outre-Atlantique repose pour l\u2019essentiel sur une liaison sans fil entre un smartphone pour la connexion au Web et un autoradio. Mais des constructeurs comme Volvo proposent d\u00e9j\u00e0 un modem int\u00e9gr\u00e9 pour l\u2019utilisation de l\u2019application Pandora.<\/p>\n<p>Selon le rapport Q1 2014, les auditeurs sont \u00e0 l\u2019\u00e9coute de ce service environ 6 heures par mois. Pandora repr\u00e9sente actuellement 9% des audiences en num\u00e9rique dans le pays principalement pour son vaste choix musical. Mais l\u2019entreprise souhaite agr\u00e9ger tr\u00e8s prochainement des contenus d\u2019informations pour compl\u00e9ter son offre.<\/p>\n<p>A noter que le groupe Radionomy, rassemblant diff\u00e9rents acteurs majeurs de la radio digitale tels que sa plate-forme de cr\u00e9ation et de gestion de radios, SHOUTcast, outil utilis\u00e9 par pr\u00e8s de la moiti\u00e9 des radios en ligne pour diffuser leurs programmes, le bouquet de radios Hotmix, la r\u00e9gie publicitaire TargetSpot et le player m\u00e9dia Winamp, a annonc\u00e9 sa ferme volont\u00e9 d\u2019\u00e9tablir des partenariats avec les constructeurs automobiles europ\u00e9ens cette ann\u00e9e.<\/p>\n<p>Nul doute que l\u2019essor et la rentabilit\u00e9 de la radio digitale passera n\u00e9cessairement par l\u2019\u00e9quipement des v\u00e9hicules, un espace id\u00e9al d&rsquo;\u00e9coute pour profiter de la richesse incroyable des programmes du monde entier.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1498\" src=\"http:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2014\/07\/ima02-pandora2014.jpg\" alt=\"ima02-pandora2014\" width=\"640\" height=\"207\" srcset=\"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2014\/07\/ima02-pandora2014.jpg 640w, https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2014\/07\/ima02-pandora2014-150x48.jpg 150w, https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2014\/07\/ima02-pandora2014-300x97.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lors de la conf\u00e9rence Mobile Beat qui s\u2019est tenue au mois de juillet, Heidi Browning, la vice-pr\u00e9sidente des solutions strat\u00e9giques de Pandora a annonc\u00e9 que la radio digitale n\u00b01 aux USA sera pr\u00e9sente dans 135 mod\u00e8les de 26 constructeurs. Elle a pr\u00e9cis\u00e9 que ce serait un relais de croissance et une v\u00e9ritable source de profits. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[563,224,296,214,456,337,44,231],"class_list":["post-1494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue","tag-heidi-browning","tag-pandora","tag-radionomy-group","tag-radios-digitales","tag-shoutcast-com","tag-targetspot","tag-webradios","tag-winamp","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La voiture, un nouvel espace de conqu\u00eate pour les radios digitales ? - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"L\u2019essor et la rentabilit\u00e9 de la radio digitale passera n\u00e9cessairement par l\u2019\u00e9quipement des v\u00e9hicules...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/voiture-nouvel-espace-conquete-les-radios-digitales\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La voiture, un nouvel espace de conqu\u00eate pour les radios digitales ? 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