{"id":1462,"date":"2014-07-10T13:41:40","date_gmt":"2014-07-10T12:41:40","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=1462"},"modified":"2014-07-10T13:57:12","modified_gmt":"2014-07-10T12:57:12","slug":"14015-milliards-dollars-depenses-publicitaires-net-en-2014","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/14015-milliards-dollars-depenses-publicitaires-net-en-2014\/","title":{"rendered":"140,15 milliards de dollars de d\u00e9penses publicitaires sur le Net en 2014"},"content":{"rendered":"<p><strong>Selon les pr\u00e9visions d\u2019eMarketer, les d\u00e9penses publicitaires sur le Web devraient atteindre 140,15 milliards de dollars (16,7% croissance en 2014) repr\u00e9sentant 25% du march\u00e9 mondial de la publicit\u00e9, contre 23,3% un an plus t\u00f4t.<\/strong><\/p>\n<p>Celles-ci devraient atteindre 140,15 milliards de dollars, repr\u00e9sentant ainsi 25% du march\u00e9 mondial de la publicit\u00e9, contre 23,3% un an plus t\u00f4t. Cette forte progression s\u2019explique par le d\u00e9veloppement rapide des recettes publicitaires sur le march\u00e9 des terminaux mobiles qui devrait cro\u00eetre dans le monde de 84,7% et repr\u00e9senter au total 32,71 milliards de dollars.<\/p>\n<p>Les experts d\u2019eMarketer estime que d\u2019ici 2018, la publicit\u00e9 sur mobile devrait repr\u00e9senter la majorit\u00e9 des recettes de la publicit\u00e9 en ligne sur des march\u00e9s matures, comme les Etats-Unis (70,4%) et le Royaume-Uni (68,7% ). A noter que l\u2019Am\u00e9rique du Nord reste aussi le premier march\u00e9 pour la publicit\u00e9 diffus\u00e9e sur les radios digitales comme celles de la plateforme Radionomy.com et dont la r\u00e9gie commerciale est assur\u00e9e par <a href=\"http:\/\/www.targetspot.fr\/\" target=\"_blank\"><strong>TargetSpot<\/strong><\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1465\" src=\"http:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2014\/07\/ima-emarketer2014.gif\" alt=\"ima-emarketer2014\" width=\"324\" height=\"327\" \/>D\u2019ailleurs, les USA devraient g\u00e9n\u00e9rer \u00e0 eux seuls 32,8% des d\u00e9penses publicitaires sur ces terminaux en 2014. Et cette part devrait m\u00eame franchir les 50% d\u2019ici deux ans. A cette m\u00eame \u00e9ch\u00e9ance, en France, cette part devrait \u00eatre de 29,2%, soit tout de m\u00eame le double de son niveau de 2014.<\/p>\n<p>En savoir plus : <a href=\"http:\/\/www.emarketer.com\/Article\/Global-Ad-Spending-Growth-Double-This-Year\/1010997\" target=\"_blank\">http:\/\/www.emarketer.com\/Article\/Global-Ad-Spending-Growth-Double-This-Year\/1010997<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon les pr\u00e9visions d\u2019eMarketer, les d\u00e9penses publicitaires sur le Web devraient atteindre 140,15 milliards de dollars (16,7% croissance en 2014) repr\u00e9sentant 25% du march\u00e9 mondial de la publicit\u00e9, contre 23,3% un an plus t\u00f4t. Celles-ci devraient atteindre 140,15 milliards de dollars, repr\u00e9sentant ainsi 25% du march\u00e9 mondial de la publicit\u00e9, contre 23,3% un an plus [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[557,336,15,337],"class_list":["post-1462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top","tag-depenses-publicitaires","tag-emarketer","tag-radionomy","tag-targetspot","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>140,15 milliards de dollars de d\u00e9penses publicitaires sur le Net en 2014 - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"Les USA repr\u00e9sentent le premier march\u00e9 pour la publicit\u00e9 diffus\u00e9e sur les radios digitales comme celles de la plateforme Radionomy.com\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/14015-milliards-dollars-depenses-publicitaires-net-en-2014\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"140,15 milliards de dollars de d\u00e9penses publicitaires sur le Net en 2014 - 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