{"id":1420,"date":"2014-06-24T18:10:10","date_gmt":"2014-06-24T17:10:10","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=1420"},"modified":"2014-06-24T18:10:58","modified_gmt":"2014-06-24T17:10:58","slug":"etude-du-csa-relation-jeunes-13-24-ans-les-medias","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/etude-du-csa-relation-jeunes-13-24-ans-les-medias\/","title":{"rendered":"Etude du CSA sur la relation entre jeunes de 13-24 ans et les m\u00e9dias"},"content":{"rendered":"

La Commission de r\u00e9flexion sur l\u2019\u00e9volution des programmes copr\u00e9sid\u00e9e par Mme Fran\u00e7oise Laborde et Mme Francine Mariani-Ducray a men\u00e9 en 2013 une r\u00e9flexion sur la relation entre jeunes (adolescents et jeunes adultes) et m\u00e9dias afin de mieux cerner leurs pratiques des m\u00e9dias traditionnels (t\u00e9l\u00e9vision et radio) et leur parcours entre les diff\u00e9rents supports (t\u00e9l\u00e9viseurs, r\u00e9cepteurs radio, ordiphones, ordinateurs) au cours d\u2019une journ\u00e9e type.<\/strong><\/p>\n

85 % des 13-19 ans \u00e9coutent chaque jour la radio. La dur\u00e9e d\u2019\u00e9coute par auditeur (DEA) des 13-24 ans s\u2019\u00e9tablit en 2012 \u00e0 2h03 (contre 2h54 pour la cible ensemble des 13 ans et plus). Les 13-24 ans sont ceux qui \u00e9coutent le plus la radio via internet en t\u00e9l\u00e9chargeant des fichiers (28 % de l\u2019\u00e9coute radio en podcast).
\nL\u2019\u00e9coute des jeunes est aussi plus \u00ab volatile \u00bb : 48 % des filles et 42 % des gar\u00e7ons de 13-19 ans d\u00e9clarent regarder la t\u00e9l\u00e9vision en m\u00eame temps qu\u2019ils surfent sur internet (respectivement 39 % et 37 % pour la radio).
\nEnfin, leur consommation est marqu\u00e9e par la mobilit\u00e9 : au premier trimestre 2013, pr\u00e8s de 80 % des utilisateurs de mobiles de 15 \u00e0 24 ans se sont connect\u00e9s \u00e0 l\u2019internet mobile au cours du dernier mois. Ils \u00e9taient moins de 50 % il y a 3 ans. De m\u00eame, que par leur souhait \u00ab d\u2019exister \u00bb sur internet et d\u2019appartenir \u00e0 une communaut\u00e9 : 85 % des gar\u00e7ons et 88 % des filles \u00e2g\u00e9s de 13 \u00e0 19 ans sont inscrits sur plus d\u2019un r\u00e9seau social.<\/p>\n

Internet marque sa diff\u00e9rence dans la consommation des 13-24 ans puisque \u00e0 partir de 14h en franchissant le cap de 10 % des 13-24 ans qui sont en contact avec la toile il op\u00e8re une mont\u00e9e en puissance progressive jusqu\u2019en soir\u00e9e. Entre 18h00 et 21h00, 15 \u00e0 20 % des 13-24 ans ont un contact avec internet puis cette consommation redescend sous le seuil des 10 % \u00e0 partir de 22h30.<\/p>\n

De fait, un certain nombre d\u2019experts voient dans le t\u00e9l\u00e9phone mobile aujourd\u2019hui non plus le support \u00e9ventuel permettant aux m\u00e9dias de masse de continuer \u00e0 toucher leur public en int\u00e9grant davantage la notion d\u2019interaction mais \u00abune nouvelle forme sociale de communication, certes massive, mais produite, re\u00e7ue et ressentie individuellement.\u00bb, un \u00abm\u00e9dia de masse individuel\u00bb en somme voire pour d\u2019autres \u00ab le 7e m\u00e9dia de masse\u00bb derri\u00e8re internet et les m\u00e9dias traditionnels.<\/p>\n

Au terme cette analyse, la Commission de r\u00e9flexion sur l\u2019\u00e9volution des programmes a mis en lumi\u00e8re plusieurs points concernant le parcours m\u00e9dia des jeunes \u00e2g\u00e9s de 13 \u00e0 24 ans:
\n– En premier lieu, l\u2019app\u00e9tence des jeunes pour les m\u00e9dias et activit\u00e9s m\u00e9dias avec un dynamisme de leurs contacts avec les contenus entre 2008 et 2013 qui r\u00e9pond au d\u00e9veloppement d\u2019une offre devenue abondante en assez peu de temps et de moyens toujours plus fluides pour y acc\u00e9der ;
\n– Le poids de la musique et des jeux vid\u00e9o dans leurs usages m\u00e9dias\/multim\u00e9dias qui reste sp\u00e9cifique \u00e0 cette tranche d\u2019\u00e2ge ;
\n– La redistribution rapide de leurs contacts m\u00e9dias et multim\u00e9dias sur la journ\u00e9e entre 2008 et 2013 au b\u00e9n\u00e9fice d\u2019internet (fixe) et du t\u00e9l\u00e9phone mobile ;
\n– La particularit\u00e9 de leur courbe m\u00e9dia au cours de la journ\u00e9e qui pr\u00e9sente deux pics : la radio le matin et la t\u00e9l\u00e9vision le soir avec une pr\u00e9sence d\u2019internet (fixe) dans leurs usages d\u00e8s 14h00 et de mani\u00e8re continue et progressive jusqu\u2019\u00e0 22h30 ;
\n– L\u2019accompagnement constant du t\u00e9l\u00e9phone mobile pr\u00e9sent d\u00e8s 7h00 dans leurs usages et jusqu\u2019au soir avec un profil de la courbe des contacts qui l\u2019apparente \u00e0 celui de la t\u00e9l\u00e9vision plus particuli\u00e8rement.<\/p>\n

\u2022 Consultez l’\u00e9tude dans son int\u00e9gralit\u00e9<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La Commission de r\u00e9flexion sur l\u2019\u00e9volution des programmes copr\u00e9sid\u00e9e par Mme Fran\u00e7oise Laborde et Mme Francine Mariani-Ducray a men\u00e9 en 2013 une r\u00e9flexion sur la relation entre jeunes (adolescents et jeunes adultes) et m\u00e9dias afin de mieux cerner leurs pratiques des m\u00e9dias traditionnels (t\u00e9l\u00e9vision et radio) et leur parcours entre les diff\u00e9rents supports (t\u00e9l\u00e9viseurs, r\u00e9cepteurs […]<\/p>\n","protected":false},"author":3,"featured_media":1421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[188,513,511,512,328,514],"class_list":["post-1420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top","tag-csa","tag-ecoute-radio-en-podcast","tag-francine-mariani-ducray","tag-francoise-laborde","tag-radio-digitale","tag-telephone-mobile","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nEtude du CSA sur la relation entre les jeunes et les m\u00e9dias<\/title>\n<meta name=\"description\" content=\"En 2013, les 13-24 ans sont ceux qui \u00e9coutent le plus la radio via internet en t\u00e9l\u00e9chargeant des fichiers (28 % de l\u2019\u00e9coute radio en podcast)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawebradio.com\/news\/etude-du-csa-relation-jeunes-13-24-ans-les-medias\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etude du CSA sur la relation entre les jeunes et les m\u00e9dias\" \/>\n<meta property=\"og:description\" content=\"En 2013, les 13-24 ans sont ceux qui \u00e9coutent le plus la radio via internet en t\u00e9l\u00e9chargeant des fichiers (28 % de l\u2019\u00e9coute radio en podcast)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lawebradio.com\/news\/etude-du-csa-relation-jeunes-13-24-ans-les-medias\/\" \/>\n<meta property=\"og:site_name\" content=\"Lawebradio.com - 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