{"id":1348,"date":"2014-06-08T20:04:33","date_gmt":"2014-06-08T19:04:33","guid":{"rendered":"http:\/\/www.lawebradio.com\/news\/?p=1348"},"modified":"2014-06-08T20:06:01","modified_gmt":"2014-06-08T19:06:01","slug":"etude-consommation-produits-culturels-en-avril-2014","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/etude-consommation-produits-culturels-en-avril-2014\/","title":{"rendered":"Etude sur la consommation des produits culturels en Avril 2014"},"content":{"rendered":"<p><strong>Les Fran\u00e7ais restent de grands consommateurs de produits culturels mais certains profils se dessinent sur leur budget, leurs motivations, le temps pass\u00e9 \u00e0 les consommer, les formats qu\u2019ils utilisent et pr\u00e9f\u00e8rent, les produits qu\u2019ils consomment le plus&#8230;<\/strong><\/p>\n<p>Une \u00e9tude r\u00e9alis\u00e9e par le site de r\u00e9ductions en ligne ma-Reduc.com en collaboration avec l\u2019institut de sondage LH2 a souhait\u00e9 d\u00e9tailler les habitudes actuelles de consommation des Fran\u00e7ais pour les produits culturels.<\/p>\n<p>Les Fran\u00e7ais passent beaucoup de temps devant leurs \u00e9crans pour regarder films et vid\u00e9os (plus de 7 h \/ semaine en moyenne) et ce sont les jeunes de 15 \u00e0 24 ans qui se distinguent avec une moyenne de plus de 8 heures par semaine suivis des 25\/34 ans avec 8 heures et des 35\/49 ans avec un peu plus de 7 heures.<\/p>\n<p>Quand il s\u2019agit du temps d\u2019\u00e9coute moyen de musique par semaine, ce sont une nouvelle fois les jeunes qui sont \u00e0 la premi\u00e8re place (7 heures 35 minutes \/ semaine en moyenne) suivis des 35\/49 ans (7heures et demie) et des 50\/64 ans avec presque 7 heures. Avec la grande diversit\u00e9 des formats, les produits culturels sont accessibles de nombreuses fa\u00e7ons : en effet selon les types de produits culturels consomm\u00e9s, les Fran\u00e7ais n\u2019ont pas les m\u00eames habitudes et cela est \u00e9galement tr\u00e8s visible selon les classes d\u2019\u00e2ge.<\/p>\n<p>Pour la musique par exemple, les jeunes de 15\/24 ans la consomment le plus en streaming (59%). Lorsque l\u2019on parle de streaming l\u00e9gal uniquement, ils sont \u00e9galement les premiers (52%) et il en est de m\u00eame pour le streaming ill\u00e9gal (14%). Les 15\/24 ans sont \u00e9galement tr\u00e8s adeptes du t\u00e9l\u00e9chargement l\u00e9gal (32%), du t\u00e9l\u00e9chargement ill\u00e9gal (39%) et des web radios (31%). Les 65 ans et plus sont quant \u00e0 eux tr\u00e8s adeptes des formats plus traditionnels et sont les plus nombreux \u00e0 \u00e9couter des CD\u2019s (74%), radios (70%) et des disques vinyle (13%).<\/p>\n<p><a href=\"http:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2014\/06\/etude-produits-culturels-avril2014.pdf\" target=\"_blank\">Consultez le dossier de presse de cette \u00e9tude dans son int\u00e9gralit\u00e9&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les Fran\u00e7ais restent de grands consommateurs de produits culturels mais certains profils se dessinent sur leur budget, leurs motivations, le temps pass\u00e9 \u00e0 les consommer, les formats qu\u2019ils utilisent et pr\u00e9f\u00e8rent, les produits qu\u2019ils consomment le plus&#8230; Une \u00e9tude r\u00e9alis\u00e9e par le site de r\u00e9ductions en ligne ma-Reduc.com en collaboration avec l\u2019institut de sondage LH2 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[311,499,58],"class_list":["post-1348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top","tag-musique-en-ligne","tag-sondage","tag-streaming-audio","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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