{"id":13354,"date":"2026-10-21T10:14:25","date_gmt":"2026-10-21T09:14:25","guid":{"rendered":"https:\/\/www.lawebradio.com\/news\/?p=13354"},"modified":"2026-10-21T10:18:23","modified_gmt":"2026-10-21T09:18:23","slug":"deezer-et-majelanx-veulent-faire-de-lhabitacle-un-nouveau-territoire-audio","status":"publish","type":"post","link":"https:\/\/www.lawebradio.com\/news\/deezer-et-majelanx-veulent-faire-de-lhabitacle-un-nouveau-territoire-audio\/","title":{"rendered":"Deezer et majelanX veulent faire de l\u2019habitacle un nouveau territoire audio"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.9&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font_size=\u00a0\u00bb21px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.4em\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><strong>Au Mondial de l\u2019Auto de Paris, Deezer et majelanX ont annonc\u00e9 l\u2019ouverture de discussions en vue d\u2019un partenariat autour de l\u2019audio embarqu\u00e9. L\u2019enjeu d\u00e9passe la simple int\u00e9gration d\u2019un service de streaming dans une voiture : il s\u2019agit de transformer l\u2019habitacle en plateforme m\u00e9dia personnalis\u00e9e, capable de m\u00ealer radio, podcasts, information, contenus g\u00e9n\u00e9r\u00e9s par IA et mon\u00e9tisation publicitaire.<\/strong><\/p>\n<h3>Une alliance entre catalogue et technologie<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13359 alignleft size-thumbnail\" src=\"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2026\/10\/21102026-02-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2026\/10\/21102026-02-150x150.jpg 150w, https:\/\/www.lawebradio.com\/news\/wp-content\/uploads\/2026\/10\/21102026-02.jpg 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>MajelanX, anciennement ETX Majelan, d\u00e9veloppe une \u00ab\u00a0Radio Intelligente Augment\u00e9e\u00a0\u00bb (AI-R) con\u00e7ue pour les v\u00e9hicules connect\u00e9s. Son ambition est de r\u00e9unir dans une m\u00eame interface interactive des radios en direct, des podcasts, des actualit\u00e9s, des contenus audio produits \u00e0 partir de textes gr\u00e2ce \u00e0 l\u2019intelligence artificielle, ainsi que des services propos\u00e9s par les constructeurs.<\/p>\n<p>Dans ce projet, Deezer apporterait son savoir-faire en mati\u00e8re de diffusion audio, de recommandation et de mon\u00e9tisation publicitaire. \u00c0 plus long terme, son catalogue musical pourrait \u00e9galement alimenter l\u2019exp\u00e9rience propos\u00e9e \u00e0 bord. Pour la plateforme fran\u00e7aise, ce rapprochement constituerait un relais de croissance pour son activit\u00e9 \u00ab\u00a0<a href=\"https:\/\/business.deezer.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Deezer for Business<\/a>\u00ab\u00a0, en valorisant ses technologies et son catalogue au sein des v\u00e9hicules dits \u00ab\u00a0d\u00e9finis par logiciel\u00a0\u00bb (Software-Defined Vehicles, SDV).<\/p>\n<h3>La voiture, nouvel espace m\u00e9dia<\/h3>\n<p>Le projet repose sur une conviction simple : le temps pass\u00e9 en voiture est un temps d\u2019\u00e9coute encore sous-exploit\u00e9. majelanX veut le convertir en exp\u00e9rience \u00e9ditoriale contextuelle, adapt\u00e9e au trajet, aux pr\u00e9f\u00e9rences de l\u2019auditeur et aux donn\u00e9es disponibles dans le v\u00e9hicule. L\u2019AI-R se pr\u00e9sente ainsi comme une alternative \u00e0 l\u2019autoradio classique, mais aussi \u00e0 une simple projection de CarPlay ou d\u2019Android Auto.<\/p>\n<p>Pour les constructeurs, l\u2019attrait est \u00e9conomique autant qu\u2019exp\u00e9rience utilisateur. majelanX propose un mod\u00e8le baptis\u00e9 \u00ab\u00a0Revenue+\u00a0\u00bb, destin\u00e9 \u00e0 faire du temps pass\u00e9 \u00e0 bord une source de revenus r\u00e9currents gr\u00e2ce \u00e0 la publicit\u00e9 et aux services embarqu\u00e9s. Deezer pourrait y trouver un terrain d\u2019expansion naturel, tandis que les m\u00e9dias, marques et annonceurs disposeraient d\u2019un nouveau point de contact avec des audiences captives.<\/p>\n<h3>Des premi\u00e8res exp\u00e9rimentations attendues en 2027<\/h3>\n<p>La technologie de majelanX est d\u00e9j\u00e0 d\u00e9ploy\u00e9e dans la <a href=\"https:\/\/www.dsautomobiles.fr\/modeles-ds\/ds-3\/collections\/ds3-maison-sarah-lavoine.html\" target=\"_blank\" rel=\"noopener\">DS 3 Collection Maison Sarah Lavoine<\/a>, lanc\u00e9e en juin 2026. Les deux entreprises \u00e9voquent d\u00e9sormais d\u2019\u00e9ventuelles premi\u00e8res exp\u00e9rimentations de mon\u00e9tisation sur la gamme DS en France d\u00e8s le d\u00e9but de l\u2019ann\u00e9e 2027.<\/p>\n<p>majelanX estime le potentiel \u00e0 l\u2019\u00e9chelle europ\u00e9enne : plus de 300 millions de v\u00e9hicules en circulation pourraient, selon la soci\u00e9t\u00e9, \u00eatre concern\u00e9s par cette \u00e9volution de l\u2019exp\u00e9rience audio. Le march\u00e9 mondial de l\u2019audio embarqu\u00e9 est \u00e9valu\u00e9 \u00e0 12,44 milliards de dollars en 2026 et pourrait atteindre 21,51 milliards de dollars en 2032, soit une croissance annuelle moyenne d\u2019environ 10%, selon Frost &amp; Sullivan, cit\u00e9 dans le communiqu\u00e9.<\/p>\n<h3>Un partenariat encore \u00e0 confirmer<\/h3>\n<p>La prudence s\u2019impose : Deezer et majelanX parlent d\u2019une \u00ab ambition commune \u00bb et de discussions ouvertes, non d\u2019un accord commercial d\u00e9finitif. La port\u00e9e r\u00e9elle du projet d\u00e9pendra donc de la signature d\u2019un partenariat, de l\u2019adh\u00e9sion des constructeurs et de la capacit\u00e9 des deux acteurs \u00e0 d\u00e9montrer qu\u2019un mod\u00e8le publicitaire peut s\u2019imposer dans l\u2019habitacle sans d\u00e9grader l\u2019exp\u00e9rience de conduite.<\/p>\n<p>La situation de majelanX ajoute \u00e9galement une dimension strat\u00e9gique. Selon <a href=\"https:\/\/www.mntd.fr\/\" target=\"_blank\" rel=\"noopener\">Minted<\/a>, la soci\u00e9t\u00e9 serait en redressement judiciaire depuis juin 2026 ; un soutien de Deezer pourrait alors repr\u00e9senter bien plus qu\u2019une alliance technologique : un signal de cr\u00e9dibilit\u00e9 et une voie de d\u00e9veloppement pour une start-up positionn\u00e9e sur un march\u00e9 encore en formation.<\/p>\n<p>Si le partenariat se concr\u00e9tise, il pourrait marquer une \u00e9tape dans la transformation de l\u2019audio automobile : moins une radio dans la voiture qu\u2019une radio pens\u00e9e pour la voiture, capable de s\u2019adapter au conducteur, au trajet et au contexte. Reste \u00e0 savoir si les utilisateurs accepteront ce niveau de personnalisation et la publicit\u00e9 qui pourrait l\u2019accompagner.<\/p>\n<p>\u2022 <a href=\"https:\/\/majelanx.com\/fr\/\" target=\"_blank\" rel=\"noopener\"><strong>En savoir plus &gt;&gt;<\/strong><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au Mondial de l\u2019Auto de Paris, Deezer et majelanX ont annonc\u00e9 l\u2019ouverture de discussions en vue d\u2019un partenariat autour de l\u2019audio embarqu\u00e9. L\u2019enjeu d\u00e9passe la simple int\u00e9gration d\u2019un service de streaming dans une voiture : il s\u2019agit de transformer l\u2019habitacle en plateforme m\u00e9dia personnalis\u00e9e, capable de m\u00ealer radio, podcasts, information, contenus g\u00e9n\u00e9r\u00e9s par IA et [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":13355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-13354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Deezer et majelanX veulent faire de l\u2019habitacle un nouveau territoire audio - Lawebradio.com - Actualit\u00e9s des radios digitales<\/title>\n<meta name=\"description\" content=\"Deezer et majelanX veulent transformer l\u2019habitacle en nouveau territoire audio. 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